TAMPA, Fla. — FSC Franchise Co., the parent company of Beef ‘O’ Brady’s, The Brass Tap and Newk’s Eatery, has built momentum over the first quarter, opening several high-performing restaurants, awarding a new franchise and driving inbound franchise leads as it paces toward a record-breaking year.
“We are on track to open 20 locations across the three brands for the year, which would be a record year for us,” said CEO Chris Elliott. “That’s exciting for us, particularly given the sluggishness of the industry in general. The five openings we’ve completed thus far are performing significantly above system averages, which is an encouraging data point that I feel is largely driven by an elevated site selection strategy and the caliber of owner-operator we’re growing with.”
The five new restaurants include a new Beef ‘O’ Brady’s in St. Petersburg, Florida, and four Brass Tap locations in Dallas and Tyler, Texas; Olivette, Missouri; and Framingham, Massachusetts. In addition to the new franchise agreement signed, FSC has seen leads quadruple since January across the portfolio of brands.
While its footprint remained steady, Newk’s sales and traffic were encouraging despite over 140 closed-store days due to inclement weather in the early months. The brand also secured a record-breaking $47,000 catering order in Somerville, South Carolina.
FSC is also driving guest demand across the portfolio with a strategic approach to menu offerings and value. Honing in on affordability, paired with reliable flavor and freshness, The Brass Tap, Beef ‘O’ Brady’s and Newk’s are all drawing guests in with true value, contributing to both local success and higher-level national momentum.
“Based on how both guests and operators have reacted to these promotions, they may be the best promotions we’ve ever run, and they’ve definitely impacted our traffic trajectory significantly,” Elliott said. “We’ll likely make some tweaks for the second half of the year to ensure we’re really spotlighting the winners, but the promotions will continue for the balance of the year. At a time when uncertainty is growing among consumers, having high-quality, flavorful, affordable options has been a powerful differentiator for our brands.”
Looking toward the remainder of the year, Elliott says FSC intends to maintain this momentum, driving healthy growth throughout the network while making meaningful strategic updates to prepare the three brands for their next growth phases.
“All three brands are at a point in their life cycle where it’s time for us to reevaluate the positioning and identities, and we’re getting encouraging feedback as we take on this repositioning initiative,” Elliott said. “We’re not looking to overhaul anything. Rather, we’re really honing in on and leaning into the areas that we know guests are focused on as we prepare for the future of the brands. There’s a lot of work going on in that regard that we’re excited about and feel will make a great difference moving forward.”
ABOUT FSC FRANCHISE CO.:
Founded in Tampa, Florida, FSC Franchise Co. is a leading multi-brand franchisor driving growth and innovation across three dynamic restaurant concepts — Beef ‘O’ Brady’s, The Brass Tap and Newk’s Eatery. With more than 250 locations nationwide, FSC brings together decades of expertise in hospitality, franchising and community engagement under one unified platform. Beef ‘O’ Brady’s, with 120-plus family sports pub locations, serves up classic comfort food and community spirit in a neighborhood-friendly setting. The Brass Tap is a 50-plus-unit craft beer bar and entertainment venue that offers an extensive menu of drinks and food in a vibrant atmosphere. Newk’s Eatery, a 100-unit fast-casual brand founded in Jackson, Mississippi, brings fresh, handcrafted food to guests with a focus on quality ingredients, digital convenience and hospitality. Together, FSC’s brands are redefining what it means to grow a scalable, community-driven restaurant portfolio — offering franchisees the opportunity to diversify within a powerful ecosystem of proven concepts. To learn more, visit: https://www.fscfranchiseco.com/.
ABOUT BEEF 'O' BRADY’S:
Beef ‘O’ Brady’s is a franchise of family sports pubs that provides the perfect atmosphere for friends and families to watch the game and grab a bite. With a focus on providing value without sacrificing quality, the Beef ‘O’ Brady’s menu features delicious family favorites like award-winning wings, fresh Angus burgers, crisp salads, USDA Choice Cut sirloin, and grilled salmon, along with a kids’ menu and a full bar for the adults. Beef 'O' Brady's is strongly dedicated to community involvement through ongoing partnerships with local schools, youth sports leagues and other community groups. Beef 'O' Brady's currently operates 120 locations in 21 states. For more information about franchising opportunities, visit http://www.beefobradysfranchise.com/.
ABOUT THE BRASS TAP:
The Brass Tap is a Tampa-based American tavern and entertainment venue known for its extensive local and regional brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. Every location provides a unique space for social gatherings and entertainment, with an unparalleled atmosphere created through live music, trivia, sports, exclusive beer tastings and tap takeovers. For more than 10 years, The Brass Tap has offered franchise opportunities to qualified operators, continuing to grow its family of 50+ bars in 16 states. For more information, visit http://thebrasstapfranchise.com/.
FSC Franchise Co.
SPONSORED
The parent company of The Brass Tap, Beef ‘O’ Brady’s and Newk’s Eatery opened five new units, awarded a franchise and significantly increased leads, setting the stage for a record-breaking year.
TAMPA, Fla. — FSC Franchise Co., the parent company of Beef ‘O’ Brady’s, The Brass Tap and Newk’s Eatery, has built momentum over the first quarter, opening several high-performing restaurants, awarding a new franchise and driving inbound franchise leads as it paces toward a record-breaking year.
“We are on track to open 20 locations across the three brands for the year, which would be a record year for us,” said CEO Chris Elliott. “That’s exciting for us, particularly given the sluggishness of the industry in general. The five openings we’ve completed thus far are performing significantly above system averages, which is an encouraging data point that I feel is largely driven by an elevated site selection strategy and the caliber of owner-operator we’re growing with.”
The five new restaurants include a new Beef ‘O’ Brady’s in St. Petersburg, Florida, and four Brass Tap locations in Dallas and Tyler, Texas; Olivette, Missouri; and Framingham, Massachusetts. In addition to the new franchise agreement signed, FSC has seen leads quadruple since January across the portfolio of brands.
While its footprint remained steady, Newk’s sales and traffic were encouraging despite over 140 closed-store days due to inclement weather in the early months. The brand also secured a record-breaking $47,000 catering order in Somerville, South Carolina.
FSC is also driving guest demand across the portfolio with a strategic approach to menu offerings and value. Honing in on affordability, paired with reliable flavor and freshness, The Brass Tap, Beef ‘O’ Brady’s and Newk’s are all drawing guests in with true value, contributing to both local success and higher-level national momentum.
“Based on how both guests and operators have reacted to these promotions, they may be the best promotions we’ve ever run, and they’ve definitely impacted our traffic trajectory significantly,” Elliott said. “We’ll likely make some tweaks for the second half of the year to ensure we’re really spotlighting the winners, but the promotions will continue for the balance of the year. At a time when uncertainty is growing among consumers, having high-quality, flavorful, affordable options has been a powerful differentiator for our brands.”
Looking toward the remainder of the year, Elliott says FSC intends to maintain this momentum, driving healthy growth throughout the network while making meaningful strategic updates to prepare the three brands for their next growth phases.
“All three brands are at a point in their life cycle where it’s time for us to reevaluate the positioning and identities, and we’re getting encouraging feedback as we take on this repositioning initiative,” Elliott said. “We’re not looking to overhaul anything. Rather, we’re really honing in on and leaning into the areas that we know guests are focused on as we prepare for the future of the brands. There’s a lot of work going on in that regard that we’re excited about and feel will make a great difference moving forward.”
ABOUT FSC FRANCHISE CO.:
Founded in Tampa, Florida, FSC Franchise Co. is a leading multi-brand franchisor driving growth and innovation across three dynamic restaurant concepts — Beef ‘O’ Brady’s, The Brass Tap and Newk’s Eatery. With more than 250 locations nationwide, FSC brings together decades of expertise in hospitality, franchising and community engagement under one unified platform. Beef ‘O’ Brady’s, with 120-plus family sports pub locations, serves up classic comfort food and community spirit in a neighborhood-friendly setting. The Brass Tap is a 50-plus-unit craft beer bar and entertainment venue that offers an extensive menu of drinks and food in a vibrant atmosphere. Newk’s Eatery, a 100-unit fast-casual brand founded in Jackson, Mississippi, brings fresh, handcrafted food to guests with a focus on quality ingredients, digital convenience and hospitality. Together, FSC’s brands are redefining what it means to grow a scalable, community-driven restaurant portfolio — offering franchisees the opportunity to diversify within a powerful ecosystem of proven concepts. To learn more, visit: https://www.fscfranchiseco.com/.
ABOUT BEEF 'O' BRADY’S:
Beef ‘O’ Brady’s is a franchise of family sports pubs that provides the perfect atmosphere for friends and families to watch the game and grab a bite. With a focus on providing value without sacrificing quality, the Beef ‘O’ Brady’s menu features delicious family favorites like award-winning wings, fresh Angus burgers, crisp salads, USDA Choice Cut sirloin, and grilled salmon, along with a kids’ menu and a full bar for the adults. Beef 'O' Brady's is strongly dedicated to community involvement through ongoing partnerships with local schools, youth sports leagues and other community groups. Beef 'O' Brady's currently operates 120 locations in 21 states. For more information about franchising opportunities, visit http://www.beefobradysfranchise.com/.
ABOUT THE BRASS TAP:
The Brass Tap is a Tampa-based American tavern and entertainment venue known for its extensive local and regional brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. Every location provides a unique space for social gatherings and entertainment, with an unparalleled atmosphere created through live music, trivia, sports, exclusive beer tastings and tap takeovers. For more than 10 years, The Brass Tap has offered franchise opportunities to qualified operators, continuing to grow its family of 50+ bars in 16 states. For more information, visit http://thebrasstapfranchise.com/.
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