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&ldquo;New research from Oracle finds that many restaurant operators are confident in their current use of mobile technology, but only 48% of restaurant operators feel prepared for future mobile innovations,&rdquo; according to an article on <a href="https://www.mobilemarketer.com/news/59-of-restaurant-operators-fear-disruption-by-mobile-savvy-rivals/553257/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=go-mobile-or-get-moving-restaurant-operators-are-nervous-about-ongoing-mobile-innovations-2709768" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Mobile Marketer</a>. Per the article, &ldquo;59% of restaurant operators fear disruption by mobile-savvy rivals&rdquo; and &ldquo; 62% of respondents expressed doubts over their ability to keep up with the speed of mobile technology innovations.&rdquo;

These numbers are interesting considering that an even greater majority of operators reported seeing the benefit of customer-facing mobile technology. The article said that 84% of participants felt that &ldquo;guest-facing mobile apps can reduce labor costs,&rdquo; 86% believed they &ldquo;improve speed of service,&rdquo; and 93% reported that mobile apps &ldquo;promote loyalty and drive repeat business.&rdquo;

Oracle&rsquo;s research reflects an ongoing mobile wave rising in the restaurant industry. Brands are increasingly investing in mobile apps, and according to the article, &ldquo;[t]here are plenty of good reasons for this. For starters, restaurant digital orders have increased at an average annual rate of 23% since 2013 and are expected to triple in volume by the end of next year, <a href="https://csnews.com/majority-digital-restaurant-orders-are-placed-mobile-app?utm_source=1851franchise.com&utm_medium=article&utm_campaign=go-mobile-or-get-moving-restaurant-operators-are-nervous-about-ongoing-mobile-innovations-2709768" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">according to The NPD Group</a>. Six out of 10 digital orders are made through mobile apps.&rdquo;

Looks like restaurant operators will have to prioritize operating with mobile interfaces or else pack up shop.

Read the full article <a href="https://www.mobilemarketer.com/news/59-of-restaurant-operators-fear-disruption-by-mobile-savvy-rivals/553257/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=go-mobile-or-get-moving-restaurant-operators-are-nervous-about-ongoing-mobile-innovations-2709768" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

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Go Mobile or Get Moving: Restaurant Operators Are Nervous About Ongoing Mobile Innovations

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