‘Going local’ has as much to do with marketing as food

Save the national and regional marketing campaigns for jingles and broadcast bargains. When it comes to local store marketing, expert say it’s about high touch and memory making. Local store marketing means face-to-face encounters and relationship building far more than any formal advertising. It.....

By STEVE COOMES

SPONSOREDUpdated 12:18 PM • 07/31/12

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