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In an effort to challenge some of the established adages in advertising, Google and Unskippable Labs created a fake pizza brand called &lsquo;Doctor Fork&rsquo; to test creative ad strategies that real brands don&rsquo;t have the freedom to employ. <a href="https://techcrunch.com/2018/08/20/google-doctor-fork/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=google-used-a-fake-pizza-brand-to-test-ad-effectiveness-on-youtube-2707591" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">TechCrunch detailed the experiment</a> that measured the effectiveness of 33 ads using stock images and footage on YouTube, a much bigger medium than a traditional focus group could provide. 

Not only did the &lsquo;Doctor Fork&rsquo; ads result in 20 million impressions, but they revealed user preferences that can be applied practically to real brands as well. Google&rsquo;s findings revealed users prefer multi-sensory experiences that ads should facilitate through audio, video and text, food ads that include zoomed in shots of foods play most favorably and younger audiences respond better to first-person commentary than older viewers did.

Check out the full results of the study <a href="https://techcrunch.com/2018/08/20/google-doctor-fork/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=google-used-a-fake-pizza-brand-to-test-ad-effectiveness-on-youtube-2707591" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Google, Doctor Fork, YouTube, Fake Ads, Food Advertising

Google Used a Fake Pizza Brand to Test Ad Effectiveness on YouTube

1851 Franchise

The ads for invented ‘Doctor Fork’ brand garnered 20 million impressions and provided insight on user preferences

google-used-a-fake-pizza-brand-to-test-ad-effectiveness-on-youtube

United Water Restoration Group

From Receptionist to General Manager: Caitlin Lopez’s Growth Journey at UWRG

From Receptionist to General Manager: Caitlin Lopez’s Growth Journey at United Water Restoration Group Long Island

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BooXkeeping

BooXkeeping Sets Its Sights on Phoenix for Strategic Franchise Growth

booxkeeping-sets-its-sights-on-phoenix-for-strategic-franchise-growth

Express Employment Professionals

How Express Employment Professionals Empowers Franchise Owners Through Training and Development

how-express-employment-professionals-empowers-franchise-owners-through-training-and-development

Pet Wants

How Pet Wants Franchisees Are Building Stronger Relationships With Pet Parents

how-pet-wants-franchisees-are-building-stronger-relationships-with-pet-parents

Right at Home

Right at Home In-Home Care Services Cleveland Ohio Market Release

Right at Home Expanding In-Home Care Services in Cleveland, Lorain, and Elyria

right-at-home-expanding-in-home-care-services-in-cleveland-lorain-and-elyria

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Google Used a Fake Pizza Brand to Test Ad Effectiveness on YouTube

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