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In an effort to challenge some of the established adages in advertising, Google and Unskippable Labs created a fake pizza brand called ‘Doctor Fork’ to test creative ad strategies that real brands don’t have the freedom to employ. TechCrunch detailed the experiment that measured the effectiveness of 33 ads using stock images and footage on YouTube, a much bigger medium than a traditional focus group could provide.

Not only did the ‘Doctor Fork’ ads result in 20 million impressions, but they revealed user preferences that can be applied practically to real brands as well. Google’s findings revealed users prefer multi-sensory experiences that ads should facilitate through audio, video and text, food ads that include zoomed in shots of foods play most favorably and younger audiences respond better to first-person commentary than older viewers did.

Check out the full results of the study here.

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Madeline Lena

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Madeline Lena

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Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. 

Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.

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