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<a href="https://www.linkedin.com/in/beth-copeland-msn-csa-a9b79652?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-franchisee-beth-copeland-featured-in-entrepreneur-magazine-2730217" target="_blank" rel="nofollow">Beth Copeland</a>, MSN, CSA, a&nbsp;<a href="https://www.griswoldcare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-franchisee-beth-copeland-featured-in-entrepreneur-magazine-2730217" target="_blank" rel="nofollow">Griswold</a> franchisee, was recently&nbsp;<a href="https://www.entrepreneur.com/franchises/how-a-smart-tech-shift-boosted-her-business-36/495804?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-franchisee-beth-copeland-featured-in-entrepreneur-magazine-2730217" target="_blank" rel="nofollow">featured in Entrepreneur Magazine</a>, highlighting the path that led her from a personal loss into professional purpose. Copeland, a former nurse, entered the senior care industry after moving closer to her aging parents and taking over management of a&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold franchise</a>. Motivated by memories of her grandfather, who was unable to spend his final days at home, she made it her mission to help as many seniors as possible age in place with dignity. That passion has fueled her growth into three franchise territories across Delaware and Maryland, as well as her recognition as Griswold’s Franchisee of the Year in 2024.A key factor in Copeland’s success has been her ability to balance personal relationships with strategic innovation. Early on, she transitioned her operations to a full employment model, ensuring Caregivers had better training, benefits, and stability. Her commitment to both seniors and Caregivers reflects advice once shared by founder&nbsp;<a href="https://1851franchise.com/griswold/how-griswold-has-grown-and-evolved-over-40-years-2723561">Jean Griswold</a>: “You charge the least you can. You pay them the most you can. Somewhere, there is a living to be made.” That philosophy has guided her through challenges, including the COVID-19 pandemic, when she prioritized in-person care to preserve client trust and connection.In recent years, Copeland has embraced cutting-edge technology to strengthen her services. She introduced&nbsp;<a href="http://sensi.ai/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-franchisee-beth-copeland-featured-in-entrepreneur-magazine-2730217" target="_blank" rel="nofollow">Sensi.AI</a>, an audio-based monitoring system, to quietly track clients’ safety at home and alert staff to emergencies — without raising fees for families. Since its implementation in 2023, the system has contributed to a nearly 40% increase in revenue and multiple potentially life-saving interventions. She also adopted&nbsp;<a href="https://careacademy.com/press-releases/griswold-home-care-renews-partnership-with-careacademy-to-offer-caregiver-training-to-all-agency-franchise-locations/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-franchisee-beth-copeland-featured-in-entrepreneur-magazine-2730217" target="_blank" rel="nofollow">CareAcademy</a>, a digital training platform that has improved Caregiver retention by giving staff on-demand access to skill-building courses.Equally important has been Copeland’s emphasis on relationships. Instead of treating marketing as a transactional activity, she invests time in building genuine connections with referral partners, often developing friendships that drive long-term trust and referrals. This approach has allowed her to grow her office staff, expand her Caregiver network and successfully launch a third territory in Maryland.&nbsp;Looking forward, Copeland plans to continue scaling her Maryland operations while refining her use of technology to improve outcomes for both clients and Caregivers. Yet, at the heart of her business remains the same personal mission: to deliver on promises, build trust and honor the vision of Griswold’s founder.&nbsp;Read the full Entrepreneur article&nbsp;<a href="https://www.entrepreneur.com/franchises/how-a-smart-tech-shift-boosted-her-business-36/495804?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-franchisee-beth-copeland-featured-in-entrepreneur-magazine-2730217" target="_blank" rel="nofollow">here</a>.&nbsp;For more information on franchising with Griswold, visit:&nbsp;<a href="https://1851franchise.com/griswold/info">https://1851franchise.com/griswold/info</a>.

Griswold Franchisee Beth Copeland: Innovation in Senior Care

1851 Franchise

Fueled by her grandfather’s legacy, Copeland has grown her business by nearly 40%, expanded into three territories and blended technology with compassion to help seniors age in place with dignity.

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Griswold Franchisee Beth Copeland Featured in Entrepreneur Magazine

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<a href="https://www.griswoldcare.com/">Griswold</a>, the non-medical in-home care franchise, is celebrating a milestone year in the&nbsp;<a href="https://activatedinsights.com/articles/activated-insights-announces-2026-best-of-home-care-award-winners/">2026 Best of Home Care Awards</a>, earning top national recognition across both franchisee-specific and industry-wide categories. Most notably,&nbsp;<a href="https://www.linkedin.com/in/garyrhawkins">Gary Hawkins</a>, owner of&nbsp;<a href="https://www.griswoldcare.com/berks-county/">Griswold Home Care for Berks County, Pennsylvania</a>, has been named the No. 1 home care provider in the country out of more than 4,300 participating locations.The honors, presented annually by Activated Insights, are based entirely on third-party Caregiver and Client satisfaction surveys. This year, Griswold achieved:<ul><li>No. 1 Client Net Promoter Score (Franchise Category)</li><li>No. 1 Client Satisfaction (Franchise Category)</li><li>No. 1 Caregiver Employee Net Promoter Score (Industry-Wide)</li><li>No. 1 Caregiver Satisfaction (Industry-Wide)</li></ul>“It’s a big deal, especially this year,” said&nbsp;<a href="https://www.linkedin.com/in/matt-ericksen-32b75a77">Matt Ericksen</a>, vice president of sales and operations at&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold</a>. “Gary has been operating for 37 years, and he is a great example of why Griswold has embraced these awards and how franchisees see them drive their business success, both from a growth standpoint and a recognition of what they’ve always done right. It’s been a record year for us — just for the number of awards given overall for the brand, and the top spot being won by Griswold.”<h2>A 37-Year Legacy Comes Full Circle</h2>For Hawkins, the recognition is deeply personal. “We really just wanted feedback from the Clients and Caregivers,” Hawkins said. “So getting this award after 37 years for doing something we’ve always done is very nice.”Hawkins’ journey with Griswold began in 1989, when he served as director of residential services for a company that supported individuals with developmental disabilities. At the time, he was overseeing more than 50 group homes when he learned of an opportunity to open a Griswold office in Berks County.“I went down and got interviewed, and I liked what I heard, but I was still unsure if I wanted to leave my comfortable job,” he said. “After I met founder Jean Griswold, I knew I wanted to do this. There was something about her that was overwhelming. She was talking to me about her vision, her dreams, and her hopes. I really fell in love. Thirty-seven years later, I am still carrying her dream.”Leaving the security of corporate leadership was daunting. “The idea of having to start a business from the ground up, with no Caregivers or Clients, was scary,” Hawkins said. “I remember that first morning, looking at the office and thinking, ‘Oh my God, what do I do now?’”He printed flyers. He educated his community about non-medical home care. He hired his first Caregiver, who stayed with him for 26 years. “We treat our people so well that the average time a Caregiver stays with us is 15 years,” Hawkins said. “I have three people who have been with me since the beginning.”<h2>Built on Love, Compassion, and Community</h2>Today, Griswold's growth in Berks County is largely driven by word-of-mouth referrals. At the heart of his office’s success is a philosophy rooted in&nbsp;<a href="https://1851franchise.com/griswold/how-griswold-has-grown-and-evolved-over-40-years-2723561">Jean Griswold’s original mission</a>.“We treat our Caregivers and our Clients like family,” Hawkins said. “When Caregivers thank me for giving them a job, I’ll stop them halfway through and tell them, ‘No, thank you for helping us carry on Jean’s philosophy.’ We aren’t any of the other companies — we are based on love, compassion, and caring. That comes down to how we treat people and each other. I’ve been in this for over five decades. It’s all about helping others.”When he learned he had been named the No. 1 provider in the country, Hawkins was overwhelmed.“Last year I was number 11, and I was really thinking about where I would be this year,” he said. “I couldn’t believe it — I cried. I recorded the announcement on my phone. I was totally blown away. We had finally been recognized for something that we’ve done for over 30 years. I attribute that award to our staff, our Caregivers, and Jean Griswold. Jean would be thrilled. If she were alive, she would be so proud.”<h2>Third-Party Validation of a 40-Year Vision</h2>The Best of Home Care Awards, presented annually by&nbsp;<a href="https://activatedinsights.com/">Activated Insights</a>, are determined exclusively through third-party satisfaction surveys completed by both Clients and Caregivers. Participating agencies must meet strict eligibility requirements, including achieving a Net Promoter Score (NPS) of 8.75 out of 10. Results are benchmarked against other providers at the regional and national levels using a formula-based scoring methodology, ensuring agencies are measured objectively against their peers. Because the awards are based entirely on direct feedback — not nominations or internal reporting — they are widely regarded as one of the most credible and respected recognitions in the home care industry.“It’s all based on Caregiver and Client surveys,” Ericksen said. “The Best of Home Care Awards are third-party validation of Jean’s original vision for the brand, and our owners continue to pick up that torch and carry it and validate our brand.”Beyond Hawkins’ individual achievement, the brand itself received confirmation that it holds the highest Caregiver and Client satisfaction scores among franchise competitors. “We’ve always coached to outcomes — are your Caregivers and Clients happy? If you follow that, the results speak for themselves,” Ericksen said. “That’s why we set a new record every year for awards and recognition.”<h2>Raising the Standard in Home Care</h2>With record-breaking participation, top national rankings, and industry-leading satisfaction scores, Griswold’s 2026 Best of Home Care recognition underscores what the brand has prioritized for more than four decades:&nbsp;<a href="https://1851franchise.com/griswold/griswold-celebrates-national-caregivers-day-by-announcing-winter-scholarship-winners-through-the-jean-griswold-foundation-2731484#featured">people first</a>.“It was all based on that concept that was created by Jean,” Ericksen said. “We are here to help each other. That is the philosophy that I go by and live by.”<a href="https://1851franchise.com/griswold/griswold-closes-out-2025-with-record-franchise-growth-and-positions-brand-for-continued-momentum-in-2026-2731320#featured">As Griswold continues to grow nationwide</a>, the message remains clear: when Caregivers and Clients are treated like family, excellence follows.To find out more information on costs to buy a Griswold franchise, please visit&nbsp;<a href="https://1851franchise.com/griswold/info">https://1851franchise.com/griswold/info</a>.

The leading in-home care franchise has earned top national honors for Client and Caregiver satisfaction, with Berks County franchisee Gary Hawkins named the highest-rated provider in the country.

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BLUE BELL, Pa. —&nbsp;<a href="https://www.griswoldcare.com/">Griswold</a>, the leading non-medical in-home care franchise, announced the winter 2026 recipients of its National Caregiver Scholarship Program in honor of National Caregivers Day on Feb. 20, 2026. The program, administered in partnership with the&nbsp;<a href="https://www.jeangriswoldfoundation.org/">Jean Griswold Foundation</a>, awarded its largest scholarship class to date, with 32 scholarships awarded totaling more than $73,000.“We are really excited for the Winter Scholarships winners — this was our biggest year ever,” said&nbsp;<a href="https://www.linkedin.com/in/sarah-latini-61835b2">Sarah Latini</a>, director of the Jean Griswold Foundation. “It really shows how far the message of the opportunity and its impacts are reaching across the country.”The scholarship recipients represent Caregivers at many stages of their education and professional journeys — from those pursuing CNA training to others advancing into nursing, gerontology, behavioral health, and graduate-level health care programs.“We have a wonderful representation of both men and women at different stages of their careers,” Latini said. “Many of them were touched by a personal experience of caring for a loved one or somebody in the community that inspired them to advance their careers.”This year’s winter scholarship recipients include Caregivers from across the country who plan to use their awards to pursue education and training in high-need care fields. Below are those associated with Griswold offices nationwide:<ul><li>Aries J. (San Antonio, Texas) — pursuing board-certified behavior analyst coursework.</li><li>Ayris W. (Gwynn Oak, Maryland) — pursuing certified nursing assistant/high school diploma pathway.</li><li>Elias A. (Washington, D.C.) — pursuing certified nursing assistant training.</li><li>Ester C. (Plano, Texas) — pursuing advanced geriatric care education.</li><li>Eturnity S. (San Antonio, Texas) — pursuing physical therapist assistant program.</li><li>Garine "Gigi" G. (Atlanta, Georgia) — pursuing registered nurse degree.</li><li>Grace M. (Greensburg, Pennsylvania) — pursuing bachelor's degree in gerontology and aging services.</li><li>Joycy B. (Baltimore, Maryland) — pursuing registered nurse degree.</li><li>Kawana S. (Camden County, New Jersey) — pursuing Master of Science in Nursing.</li><li>Nadine C. (Camden County, New Jersey) — pursuing licensed practical nurse degree.</li><li>Paulina P. (Plano, Texas) — pursuing certified nursing assistant certification.</li><li>Rachel C. (Honolulu, Hawaii) — pursuing Master of Social Work.</li><li>Shachana M. (Philadelphia, Pennsylvania) — pursuing continuing education in nursing/care.</li><li>Symone B. (Cleveland, Ohio) — pursuing registered nurse degree.</li><li>Vilma F. (Montgomery County, Maryland) — pursuing certified medical assistant and Child Development Associate credential.</li></ul>Latini emphasized that the scholarship program is rooted in the values of Griswold’s founder — and in the belief that Caregiver education strengthens families and communities.“Dr. Jean Griswold believed in continuing one’s education throughout one’s life,” Latini said. “She herself got a PhD later in life and was always encouraging staff to advance in their careers. We feel strongly that we are continuing her legacy by providing scholarships for Caregivers. We really feel we are living out her legacy with this scholarship program.”The program also reflects the urgent workforce needs facing health care today, especially in nursing and direct care roles.“In the health care field, there is a strain and a need for people to enter the nursing field in particular,” Latini said. “We see the pipeline as a direct line to the nursing fields. There is a lot going on right now, and we know that these frontline workers are essential to our communities.”The Jean Griswold Foundation surpassed a major milestone in annual scholarship support last year, a benchmark it aims to reach again in 2026.“In 2025, we gave away over $100,000 in scholarships total,” Latini said. “It is our goal to give away the same amount in the next year. Since we started in 2022, we’ve given 135 scholarships, and that totals over $300,000 awarded overall.”Applications for the Summer 2026 scholarship cycle opened Feb. 1 and close on March 31, 2026. For more information about the National Caregiver Scholarship Program and eligibility, visit:&nbsp;<a href="https://www.jeangriswoldfoundation.org/scholarship">https://www.jeangriswoldfoundation.org/scholarship</a>.&nbsp;Your support makes our Caregiver Scholarship possible:&nbsp;<a href="https://www.jeangriswoldfoundation.org/donate#waystodonate">https://www.jeangriswoldfoundation.org/donate#waystodonate</a>.ABOUT THE JEAN GRISWOLD FOUNDATIONHonoring the founder of Griswold Home Care, Dr. Jean Griswold, The Jean Griswold Foundation is a public non-profit whose primary goal is to support Caregivers. Funds raised through private donors, corporations, franchisees, and employees will focus on Caregiver education through scholarships. The Jean Griswold Foundation believes that everyone deserves to age with dignity and the availability of quality Caregivers is the key to achieving this goal. By supporting the profession of caregiving in all its forms, communities across the nation will be happier and healthier places to live. For more information, visit&nbsp;<a href="http://www.jeangriswoldfoundation.org">www.JeanGriswoldFoundation.org</a>.ABOUT GRISWOLDWith over 200 locations across 30 states, Griswold is one of the country’s top home care companies, providing and referring professional, compassionate Caregivers around the clock. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness, or post-surgery recovery through services including companion care, home services, personal care, and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. Griswold has been recognized as one of the top 500 franchises in Entrepreneur’s 2026 Franchise 500® and named a 2023, 2024 and 2025 Best of Home Care® Endorsed National Provider. For more information, visit<a href="http://www.griswoldcare.com">&nbsp;www.GriswoldCare.com</a> or call 215.402.0200.

Griswold National Caregivers Day Scholarship Winners

Caregivers all over the country were awarded more than $73,000 to advance education and strengthen the future of frontline care.

Griswold Celebrates National Caregivers Day, Announces Winter Scholarship Winners Through the Jean Griswold Foundation

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<a href="https://www.griswoldcare.com/">Griswold</a>, the non-medical in-home care franchise with more than four decades of experience serving families nationwide, has been named a&nbsp;<a href="https://activatedinsights.com/articles/activated-insights-announces-2026-best-of-home-care-award-winners/">2026 Best of Home Care Endorsed National Provider</a>, a prestigious recognition awarded by&nbsp;<a href="https://activatedinsights.com/">Activated Insights</a>.The Endorsed National Provider title is one of the biggest achievements in the Best of Home Care program. It means a national home care company has earned high satisfaction scores and hit high service quality goals across many of its locations. It shows the company delivers a consistently high standard of care throughout its network. The recognition is based entirely on independent third-party satisfaction surveys completed by Clients and Caregivers.For&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold</a>, the endorsement reinforces a legacy dating back to founder&nbsp;<a href="https://1851franchise.com/griswold/how-griswold-has-grown-and-evolved-over-40-years-2723561">Jean Griswold’s original mission</a>: providing compassionate, relationship-driven care that allows seniors to live independently at home.“It’s all based on Caregiver and Client surveys,” said&nbsp;<a href="https://www.linkedin.com/in/matt-ericksen-32b75a77">Matt Ericksen</a>, vice president of sales and operations. “The Best of Home Care Awards are third-party validation of Jean’s original vision for the brand, and our owners continue to pick up that torch and carry it and validate our brand.”<h2>A National Standard for Care</h2>The Best of Home Care Endorsed National Provider award is granted to organizations that demonstrate exceptional performance across the key satisfaction metrics measured by Activated Insights, including Caregiver engagement, Client satisfaction and overall service quality.Unlike recognition programs based on nominations or internal reporting, the Best of Home Care Awards rely entirely on feedback from those closest to the care experience — the Clients receiving services and the Caregivers delivering them. Agencies must meet strict scoring thresholds and consistently outperform industry benchmarks to qualify.Because of this rigorous methodology, the endorsement signals that Griswold’s standards of care are not limited to individual offices but are reflected across the brand’s nationwide network.“We’ve always coached to outcomes — are your Caregivers and Clients happy?” Ericksen said. “If you follow that, the results speak for themselves.”<h2>Carrying Forward Jean Griswold’s Vision</h2>Founded in 1982 by Jean Griswold, the company pioneered the concept of non-medical in-home care built on compassion, dignity and personal connection. That philosophy continues to shape how the organization operates today.Across its franchise system,&nbsp;<a href="https://1851franchise.com/why-these-care-professionals-continue-to-grow-with-griswold-22-years-later-2723735">Griswold offices prioritize building long-term relationships with Caregivers and Clients</a>, emphasizing respect, consistency and support. For many franchise owners, the brand’s culture of care translates directly into the satisfaction scores that drive recognitions like the Best of Home Care awards.“It was all based on that concept that was created by Jean,” Ericksen said. “We are here to help each other. That is the philosophy that we go by and live by.”<h2>Recognition That Reflects Real Experiences</h2>Because the Best of Home Care program is built on verified feedback from Clients and Caregivers, the Endorsed National Provider designation carries significant credibility within the home care industry.The surveys measure satisfaction across several performance categories, including communication, reliability, Caregiver professionalism and overall Client experience. Providers that achieve top-tier scores across these metrics are recognized as leaders in delivering quality home care.For Griswold, the endorsement highlights the strength of a franchise network built around a shared mission of helping families navigate aging with dignity and support.<h2>A People-First Approach to Growth</h2>With the need for senior care constantly rising across the country, Griswold’s earning the Best of Home Care Endorsed National Provider title shows the brand’s dedication to keeping quality high, even as it grows.For more than 40 years, the company has focused on creating meaningful relationships between Caregivers and Clients — an approach that continues to set the brand apart in an increasingly competitive home care landscape.“When Caregivers and Clients are treated like family, excellence follows,” Ericksen said.With national recognition and a mission rooted in compassion, Griswold continues to demonstrate that high-quality care begins with putting people first.To find out more information on costs to buy a Griswold franchise, please visit&nbsp;<a href="https://1851franchise.com/griswold/info">https://1851franchise.com/griswold/info</a>.

The Best of Home Care Endorsed National Provider award confirms what Griswold has been doing for four decades: providing compassionate, Client-focused non-medical in-home care. 

Griswold Franchisee Beth Copeland Featured in Entrepreneur Magazine

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