Griswold

<a href="https://www.linkedin.com/in/beth-copeland-msn-csa-a9b79652?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-franchisee-beth-copeland-featured-in-entrepreneur-magazine-2730217" target="_blank" rel="nofollow">Beth Copeland</a>, MSN, CSA, a&nbsp;<a href="https://www.griswoldcare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-franchisee-beth-copeland-featured-in-entrepreneur-magazine-2730217" target="_blank" rel="nofollow">Griswold</a> franchisee, was recently&nbsp;<a href="https://www.entrepreneur.com/franchises/how-a-smart-tech-shift-boosted-her-business-36/495804?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-franchisee-beth-copeland-featured-in-entrepreneur-magazine-2730217" target="_blank" rel="nofollow">featured in Entrepreneur Magazine</a>, highlighting the path that led her from a personal loss into professional purpose. Copeland, a former nurse, entered the senior care industry after moving closer to her aging parents and taking over management of a&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold franchise</a>. Motivated by memories of her grandfather, who was unable to spend his final days at home, she made it her mission to help as many seniors as possible age in place with dignity. That passion has fueled her growth into three franchise territories across Delaware and Maryland, as well as her recognition as Griswold’s Franchisee of the Year in 2024.A key factor in Copeland’s success has been her ability to balance personal relationships with strategic innovation. Early on, she transitioned her operations to a full employment model, ensuring Caregivers had better training, benefits, and stability. Her commitment to both seniors and Caregivers reflects advice once shared by founder&nbsp;<a href="https://1851franchise.com/griswold/how-griswold-has-grown-and-evolved-over-40-years-2723561">Jean Griswold</a>: “You charge the least you can. You pay them the most you can. Somewhere, there is a living to be made.” That philosophy has guided her through challenges, including the COVID-19 pandemic, when she prioritized in-person care to preserve client trust and connection.In recent years, Copeland has embraced cutting-edge technology to strengthen her services. She introduced&nbsp;<a href="http://sensi.ai/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-franchisee-beth-copeland-featured-in-entrepreneur-magazine-2730217" target="_blank" rel="nofollow">Sensi.AI</a>, an audio-based monitoring system, to quietly track clients’ safety at home and alert staff to emergencies — without raising fees for families. Since its implementation in 2023, the system has contributed to a nearly 40% increase in revenue and multiple potentially life-saving interventions. She also adopted&nbsp;<a href="https://careacademy.com/press-releases/griswold-home-care-renews-partnership-with-careacademy-to-offer-caregiver-training-to-all-agency-franchise-locations/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-franchisee-beth-copeland-featured-in-entrepreneur-magazine-2730217" target="_blank" rel="nofollow">CareAcademy</a>, a digital training platform that has improved Caregiver retention by giving staff on-demand access to skill-building courses.Equally important has been Copeland’s emphasis on relationships. Instead of treating marketing as a transactional activity, she invests time in building genuine connections with referral partners, often developing friendships that drive long-term trust and referrals. This approach has allowed her to grow her office staff, expand her Caregiver network and successfully launch a third territory in Maryland.&nbsp;Looking forward, Copeland plans to continue scaling her Maryland operations while refining her use of technology to improve outcomes for both clients and Caregivers. Yet, at the heart of her business remains the same personal mission: to deliver on promises, build trust and honor the vision of Griswold’s founder.&nbsp;Read the full Entrepreneur article&nbsp;<a href="https://www.entrepreneur.com/franchises/how-a-smart-tech-shift-boosted-her-business-36/495804?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-franchisee-beth-copeland-featured-in-entrepreneur-magazine-2730217" target="_blank" rel="nofollow">here</a>.&nbsp;For more information on franchising with Griswold, visit:&nbsp;<a href="https://1851franchise.com/griswold/info">https://1851franchise.com/griswold/info</a>.

Griswold Franchisee Beth Copeland: Innovation in Senior Care

1851 Franchise

Fueled by her grandfather’s legacy, Copeland has grown her business by nearly 40%, expanded into three territories and blended technology with compassion to help seniors age in place with dignity.

This brand page has been paid for by GRISWOLD. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Griswold Franchisee Beth Copeland Featured in Entrepreneur Magazine

griswold-franchisee-beth-copeland-featured-in-entrepreneur-magazine

FRANCHISE INFORMATION

Own a Griswold

Own a Griswold Franchise

Franchisee Highlight

Company Momentum

Learn

Download Brochure

Visit Website

GRISWOLD

Facebook

Twitter

LinkedIn

YouTube

Instagram

LEARN MORE

How Technology Is Shaping Caregiving: Griswold Leads the Way in Home Care

Griswold Enters Second Half of 2025 With Strong Growth, New Partnerships and Continued Commitment to Quality Care

Griswold Awards $29,500 in Caregiver Scholarships as Program Prepares for $70,000 Winter Round

GRISWOLD MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT GRISWOLD

CONTACT GRISWOLD

facebook

instagram

twitter

First Name

Last Name

Email

Phone

City Of Interest

State Of Interest

Inquire About Griswold Franchise Opportunities

Coming From Biotech Industry, Griswold Franchisee Finds New Purpose After Personal Loss

coming-from-biotech-industry-griswold-franchisee-finds-new-purpose-after-personal-loss

image of 1851 franchise franchisee highlight keeya gillard of griswold franchise in Beaumont Texas

Why One Texas Mom’s Caregiving Experience Led Her To Open a Griswold Franchise

keeya-gillard-griswold-franchise-texas

1851 Franchisee Spotlight graphic with photo of Merne Asplund and Griswold logo

Why This Web Developer Left the Industry To Find a New Passion With Griswold Franchise in Prior Lake, Minnesota

merne-asplund-griswold-franchise-prior-lake

griswold-enters-second-half-of-2025-with-strong-growth-new-partnerships-and-continued-commitment-to-quality-care

griswold-awards-29500-in-caregiver-scholarships-as-program-prepares-for-70000-winter-round

“There’s No Place Like Home”: Griswold Highlights Mental Health Benefits of Aging in Place

theres-no-place-like-home-griswold-highlights-mental-health-benefits-of-aging-in-place

Griswold Franchisee Beth Copeland Featured in Entrepreneur Magazine

MORE STORIES LIKE THIS