Griswold Home Care Continues to Expand With a Pandemic-Resistant Business Model in the $97 Billion Home Care Industry

Griswold Home Care, the non-medical home care franchise with 168 locations, is becoming more relevant than ever as the growing senior population and the COVID-19 pandemic create a steadily increasing need for quality home care. Now, prospective franchisees have the opportunity to enter a resilient industry and provide an essential service with Griswold Home Care.

As the first non-medical home care franchise in the United States, Griswold Home Care is backed by nearly 40 years of experience providing quality home care to the elderly, disabled adults and others recovering from illnesses. 

The company was founded in 1982 by Dr. Jean Griswold, a senior care professional who suffered from multiple sclerosis (MS) and recognized firsthand that the elderly often lacked the assistance they needed to remain living independently at home. She decided to fill this void by starting the company and eventually franchising the concept to trusted acquaintances in her community two years later. Over the years, Dr. Jean built a proven business model and expanded the concept into 29 states across the country.

The home care industry is a resilient one that is continuing to grow despite the pandemic. Griswold Home Care is growing along with it as prospective franchisees continue to sign on with the brand in order to take advantage of this demand and bring the brand’s essential services into their community.

Griswold Home Care Is a Franchise Opportunity in a Booming and Recession-Resistant Industry

With Griswold Home Care, franchise owners have the opportunity to join a $97 billion industry. The senior population is increasing rapidly in the United States — by the year 2040, AARP reports that about 20% of the population will be 65 years old or older. The Family Caregiver Alliance (FCA) has reported there will be 27 million people in need of long-term care by the year 2050, double the number who required these services in 2000. It's not just seniors, either — the National Service Project reports that an estimated 24.1 million people live with a severe disability and over 34 million live with a functional limitation.

Now, with the COVID-19 pandemic creating an even greater demand for safe, comfortable and quality home care, Griswold Home Care is uniquely positioned to thrive thanks to its differentiated and empathetic approach to home care. Coupled with an affordable fee structure, the opportunity is the perfect marriage of a business model built to last while giving candidates the ability to give back to their communities. 

With dementia increasing in the aging population, it’s important to provide trusted resources for clients to help them navigate this challenging condition, especially since it often goes undiagnosed. Griswold Home Care has a unique science-based assessment tool to measure and evaluate the client’s cognitive function to determine engagement steps and match caregivers accordingly. Once the results are processed, Griswold Home Care provides them to the client and/or their family with a recommendation to send along to the client’s physician for further testing and treatment as needed. The program also measures anxiety and depression levels, as well as determines a client's functional level of dependence or independence with assistance of movement. Finally, the care company has materials and activities designed to exercise the brain based on the level of cognitive decline, or provide tools for meaningful engagement if the decline is too great. Of course, Griswold Home Care ensures that the assigned caregivers are trained in handling a client with cognitive issues and are matched according to the results so they can achieve the best version of a client's day, every single day.  

Griswold Stands Out in the Home Care Industry With a Dedication To Compassionate and Personalized Outcomes

For franchisees, ownership can be more than a potentially lucrative business opportunity — it can also allow them to fulfill their calling and serve those in their community.

“Everyone sells services, but we sell outcomes,” said COO Mike Magid. “Anyone can go into a home and provide these services, but our approach is more about understanding what the individual recipient needs, the family’s goals and the essence of the patient’s personality. We determine what the best version of the client’s day looks like, and we find a way to recreate that experience every single day.” 

There are many unique needs of the elderly and adults with disabilities or illnesses, which is why Griswold Home Care offers a wide variety of services to accommodate them all. The brand’s care plans are customized to fit each client  and can be adjusted as their needs change over time. The home care services include homemaking, personal care, companion care, hospice care, respite care, live-in overnight care and more.

“By understanding the unique circumstance of a client, we can then match them with the ideal caregiver,” said Magid. “If a client is experiencing depression, we’ll pair them with a more outgoing caregiver. If they’re anxious, we’ll bring in someone with a calming personality. If we have a client with functionality issues, we make sure caregivers are prepared to assist them in any way necessary. This approach, which is centered around the ‘outcome’ of our services, sets us apart in the industry.”

How Griswold Supports Franchisees Through In-Depth Training, a Quick Ramp-Up to Opening and Ongoing Support 

Griswold Home Care franchisees also benefit from a robust corporate support infrastructure.

The executive team offers a 12-week management training program at the company’s headquarters, which covers everything from caregiver retention and recruitment to lead generation and conversion. That support also allows for a fast ramp-up to opening — once franchisees sign on, they are fully trained and open within just 90 days. The team also offers ongoing support long after the grand opening, which includes monthly webinars, staff training, localized marketing materials and more.

The team knows Griswold Home Care’s success is dependent upon its franchisees’ success, which is why they work hard to roll out initiatives and programs to help franchisees optimize revenue. Since the brand operates several company-owned offices across the country, the team can develop best practices and share them with franchisees. 

“The more we learned about the support of the home office and the success of other franchise owners, the more we knew we had the opportunity to join a family instead of just investing in a business,” said franchisee Brandon Harrison. “We wanted to give back to our community, and through Griswold’s proven systems and supportive team, we knew we could provide a quality service.”

Griswold Home Care Seeks Qualified Prospects To Help Achieve Goal of 15 New Signings a Year

With 168 territories in 29 states, Griswold Home Care is already one of the largest non-medical home care franchises in the country. Now, the brand is gearing up for strategic growth throughout the country and is continuing to seek compassionate, empathetic individuals who want to have an impact on people in their community.

“Our diverse franchisees come from a variety of different industries and backgrounds,” said Magid. “We’re not necessarily looking for serial entrepreneurs. This is a hands-on, owner-operator type of business where the franchisee oversees quality control of their operations. We look at both prospects’ business experience and the way they fit in with our culture. We have a term for what we’re looking for: ‘Griswoldness.’ These are people who want to make a difference, give back and help people. They have a high degree of empathy and are looking to treat both caregivers and patients with dignity and respect. As we continue to grow throughout the country, these are the candidates we are looking for.”

In Q1 of 2021, the brand has already seen three new signings. Looking ahead, the team hopes to sign 15 deals per year for the foreseeable future. The Griswold Home Care team has identified several markets in Florida, as well as Charlotte, Chicago, Virginia, Minneapolis, Austin, Las Vegas and Denver as those primed for growth.

“For nearly 40 years, we’ve remained at the forefront of the home care industry and have been setting the industry standard as we expand across the country,” said Magid. “Now, more than ever, there are so many people in need throughout every community, and our franchise allows prospects to provide that helping hand while also building a bright future for themselves.”

For more information visit https://www.griswoldhomecare.com/franchising.