Griswold Home Care Targets Charlotte, North Carolina for Continued Growth

Griswold Home Care, the non-medical home care franchise with 168 locations nationwide, is looking to expand its franchise presence into Charlotte, North Carolina where a rapidly growing population is increasing the need for quality in-home senior care.

Why Charlotte Is Primed for Griswold Home Care in 2021

The Charlotte metropolitan area is one of the fastest-growing urban areas in the country, and North Carolina itself is one of the nation’s top-growing states. By the year 2040, AARP reports that about 20% of the population will be 65 years old or older. Additionally, Griswold Home Care has already proven to be a great fit for the state, as it currently has six successful locations and the capacity for seven more. 

In-home senior care has always been needed, but experts in the industry say the demand for qualified caregivers is reaching unprecedented levels this year. Following the COVID-19 pandemic, families are choosing to keep their loved ones at home, and Charlotte’s growing senior population is in need of safe, high-standard care, which makes it an ideal market for the brand. 

“Even during the challenges of COVID-19, Griswold continued to expand its reach,” said Michael Slupecki, CEO of Griswold Home Care. “In fact, we believe that because of COVID-19, people became acutely aware of the benefits of keeping loved ones in place for as long as possible. We saw significant success in North Carolina and are ready to grow even further in the Charlotte market.” 

For example, Bruce McReynolds, a Griswold Home Care franchisee nearby in Greensboro, has seen an impressive 29% increase in revenue over the past year. “We are realizing strong economic growth in North Carolina, and the state does tend to be a good fit for senior care in terms of geography — it is a hub for older adults who want to move to a climate-neutral area,” he said. 

How Griswold Home Care Positions Owners for Success in North Carolina

Griswold Home Care’s well-positioned consumer offering and purpose-driven franchise opportunity were some of the main reasons McReynolds originally decided to sign on with the brand in 2012 after more than 30 years in senior level retail management. 

“I knew there was a huge need for senior health and wellness,” said McReynolds. “Owning my own franchise seemed to be a really good fit for me because of my operational background and human resource background. I knew I'd be able to recruit caregivers and help offer a quality service. At the time, I had just turned 50 and my parents were in their 70’s, so the concept really aligned with where I was in life. When I met the team at Griswold Home Care, I really fell in love with their mission and saw that there was a chance to help those in need.”

As the first non-medical home care franchise in the United States, Griswold Home Care is backed by nearly 40 years of experience providing high-quality home care to the elderly, disabled adults and others recovering from illnesses. Griswold’s four decades of experience has grown into the foundation and long tradition of setting its franchisees up for success in their business and in their communities. 

McReynolds says a Griswold Home Care franchise is a great business opportunity for entrepreneurs who are looking to make an impact in the community, as well as create a stable, profitable business. Since signing on with the brand, McReynolds has ingrained himself in the Greensboro community, including partnerships with North Carolina foundations like The Triad Retirement Living Association, Adult Children of Aging Parents and Meals on Wheels. 

“One of my strong beliefs is giving back to the community, and I’ve really learned that giving is a big part of the brand,” he said. “I’ve realized that the more you give, the more you get back. We’ve always really tried to set ourselves apart by saying ‘yes’ to charitable opportunities.”

Why the Future Is Bright for Griswold Home Care

Looking ahead, McReynolds says he has no plans of slowing down. Riding the momentum of an increased demand, record-breaking sales and community involvement, McReynolds’ goal is to open a second office. 

“We all know about the aging population, so the sheer demand in the market has been a huge contributor to our success in 2021,” said McReynolds. “Although the demand is growing due to COVID-19, you hear a lot in the industry about the caregiver shortage. With the Griswold Home Care model, we’ve been able to keep up with recruiting and hiring so that we can capitalize on satisfying as much of the demand as possible. We’ve also developed a lot of strong community partners and referral sources.”

Now, compassionate, empathetic individuals in Charlotte have the opportunity to follow McReynolds’ lead and make an impact on people in their community. Griswold Home Care is gearing up for strategic growth throughout the country and is continuing to seek qualified entrepreneurs in North Carolina and beyond. 

“For nearly 40 years, we’ve remained at the forefront of the home care industry and have been setting the industry standard as we expand across the country,” said Slupecki. “Now, more than ever, there are people in need throughout every community, and our franchise opportunity allows prospects to provide that helping hand while also building a bright future for themselves.”

The cost to open a Griswold Home Care franchise ranges from $108,181 to $181,431, including a $49,500 franchise fee. For more information on franchising with Griswold Home Care, visit https://www.griswoldhomecare.com/franchising/.