Griswold Sets Its Sights on Orange County for Further Franchise Expansion after Newport Beach, California Signing

Griswold, the non-medical, in-home senior care franchise company with 170-plus units across the U.S., is looking to expand in California. Over the past few years, the COVID-19 pandemic has created a greater need for Griswold's in-home care, and that need has been exacerbated by a rapidly increasing senior population in the United States. Griswold is looking to fill this demand in cities across the country and is specifically eyeing Orange County and its surrounding areas as a prime target market. 

“One of the reasons we’re looking to expand in Orange County is we feel it's a very strong market from a demographic perspective,” said Brian Hill, Griswold’s franchise development manager. 

In the coming decades, California expects its senior population to skyrocket. Orange County, for example, is currently home to 554,696 seniors, and the county estimates there will be a 65% increase in the next 40 years. The upcoming demographic shift will result in a major need for senior-focused services, including home care. That is where Griswold comes in.

Elderly adults and adults with disabilities or illnesses have many unique needs, which is why Griswold offers a wide variety of services to accommodate their clients. The brand’s care plans are customized to fit each client and can be adjusted as their needs change over time. Their home care services include homemaking, personal care, companion care, hospice care support, respite care, live-in overnight care and more.

That data resonated with Dr. Dave Penny in Newport Beach, CA where the brand just signed to launch a new location. 

When Dr. Dave Penny decided to launch his own business after two decades as an OBGYN,  he knew he wanted to use the opportunity to do something meaningful. Using his medical background and experience, Penny recognized an exciting chance to start a business of her own, take control of his destiny and bring a much needed service to the community.

“My mother had Alzheimer’s, and I saw her life and memories fade for seven years.” said Penny.  “At the time, I didn’t know about home care. Because of that, my mother ended up in a memory care facility. I learned from that experience that the quality of life isn’t the same as being in a home you love with your family.”

After deciding franchising was the best way to go into business ownership, he began his research. During this process, Penny found nothing that resonated with him more than Griswold. 

“Griswold really stood out to me from the beginning,” he said. “The other brands I looked at all seemed to be the same. But with Griswold, I could tell that the corporate team and current owners were doing this for more than just the money. This is truly meaningful work, and I’m excited to bring the brand to the community and help people here.”

Griswold offers its franchisees broad support and a proven business model as it focuses on providing in-home care to the elderly and those with illnesses and disabilities. 

“When you look at our leadership team, they have a lot of experience operating in California,” said Hill. “We have a strong understanding of what it takes to be successful there, so we are excited to pass that knowledge to new franchisees like Dr. Penny as we help them prepare for opening in a few months.”

Recently, Griswold also went through a brand evolution, putting a new emphasis on the promise of “Live Assured,” doubling down on innovation and technology and updating its branding and design to better align with the changing caregiving industry of today.

“For over 40 years, we’ve remained at the forefront of the home care industry and have been setting the industry standard as we expand across the country,” said Griswold CEO Michael Slupecki. “Now, we are ready to embrace change to not only remain relevant in this competitive industry but to continue to be a leader other companies aspire to emulate. That is why the time has never been better for prospective franchisees in target markets like Orange County to join the Griswold family and achieve their entrepreneurial goals by bringing an essential service to their communities.” 

The initial investment required to open a Griswold franchise ranges from $108,181-$181,431, including a $49,500 franchise fee. For more information about franchising with Griswold, please visit: https://www.griswoldhomecare.com/franchising/investment-info/.