Griswold, the leading non-medical home care franchise, showed significant growth and strategic expansion in 2023, marking its presence in the Franchise Times' annual ranking of the largest franchise systems in the country. The company successfully sold 12 franchises and expanded into five new territories, reflecting its commitment to increasing its footprint and serving more communities across the United States. 

“We’ve exceeded our goals in network same-store sales and year-over-year growth,” Griswold CEO Michael Slupecki recently told HHCN. “We look at growth in two different ways, the top line, with the network as a whole. We also look at the percentage of the network that grew year-over-year versus the percentage of the network that had a decline year over year. We were happy to have exceeded our goals.”

Griswold, headquartered in Blue Bell, Pennsylvania, now provides home care services in 30 states through more than 160 locations. This expansion is particularly noteworthy in California, for example, where more than half of its new franchise sales occurred, despite the challenging business climate characterized by stringent wage and hour laws. 

“It’s the sixth or seventh largest economy in the world, and there’s certainly a vast population of seniors that need our services,” Slupecki said. “We can’t just shy away from business climates that are challenging. We just have to figure it out, and be there for our clients.”

Griswold's strategic approach to expansion includes a focus on secondary markets as well, which are less saturated compared to major metropolitan areas, offering a more appealing business environment for the company's growth plans. This strategy reflects Griswold's adaptability and willingness to explore new opportunities in areas that might be overlooked by others, Slupecki says. 

Innovation and rebranding have also been central to Griswold's recent initiatives, aiming to position the company as a forward-thinking leader in the home care industry. The adoption of caregiver engagement tools and client monitoring technologies, for example, are part of Griswold's efforts to enhance service delivery and operational efficiency. 

“Every franchise is an independently-owned and operated business, so each franchise could have something that’s specific and unique to them that’s either helping them grow or holding them back,” Slupecki said. “Our operations team is really problem solving, and helping them optimize their business.”

This approach not only supports franchisees in addressing unique challenges but also aligns with Griswold's goal of resetting expectations around care and service delivery, Slupecki says, ensuring the company and its franchises move together towards a unified vision of innovative and high-quality home care services.

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