Expanding Facial Treatments at Hand and Stone Massage and Facial: Our Relationship with Dermalogica
Hand and Stone Massage and Facial Spa is making a name for itself in the facial industry. The spa franchise continues to enhance their facial offerings by utilizing both ClarityRX and Dermalogica products for at-home and in-spa facial experiences. Hand and Stone’s ongoing skincare success is due in part to their expended partnership with Dermalogica. Forged in April 2010, the wellness partnership has allowed Hand and Stone to provide clients with the highest quality facial experiences at affordable prices.
Hand and Stone is now Dermalogica’s largest national spa account and they continue to evolve their partnership in order to meet consumer demand for affordable, high-quality skincare products.
“Dermalogica and Hand and Stone go hand and hand because Dermalogica was created by skin therapists for skin therapists,” shared Hand and Stone’s National Account Manager from Dermalogica, Grace Rochlitz.
Both brands have an education-first philosophy when it comes to skincare. As Hand & Stone’s Director of Esthetics Operations Lisa Rossmann shared, “We are really focused on education. We hire licensed estheticians and then provide a separate corporate training program that focuses on how to build your business. We teach our skincare experts how to talk with clients in order to find the best services to meet their needs.”
This unique approach to skincare is what drew Dermalogica to Hand and Stone in the first place. “Dermalogica is focused on skincare for everyone. Hand and Stone’s business model and their approach is educating clients made for the perfect fit with Dermalogica,” shared Rochlitz. “The franchise is not a luxury spa -- they believe facials and massages should be a part of your everyday life. Just like getting your teeth cleaned, we think skincare is something that needs to be done regularly.”
With over 30% of Hand & Stone’s profits now coming from their facial business, customers have seen the benefits of regular treatments. In order to best serve the ongoing demand for affordable services, Dermalogica and Hand and Stone continue to work together to develop top-of-the-line products and services so customers can continue to experienced personalized treatments that help them reach their skincare goals.
“We created the Rejuvenating Facial just for Hand and Stone. It’s designed to minimize the appearance of fine lines and wrinkles and restore sun-damaged skin,” shared Rochlitz. “We’ve also created an exclusive education program for Hand and Stone skin therapists where they can come into the International Dermalogica Institute and receive ongoing training to help them improve their craft.”
Since the both of the brands have a clear path for ongoing development, the future of the partnership looks bright.
Shared Rochlitz, “I know Hand and Stone has aggressive goals when it comes to their facial program and we look forward to being a continued resource for them as we work together to best fit the needs of their clients.”