1851

A lot has changed in 40 years. Heck, a lot has changed in four. And one change that has definitely been for the better is consumers&#8217; increased focus on health. Seventy-one percent of consumers said healthfulness was important in how they purchased food and beverages, according to a 2014 study from the International Food Information Council Foundation. That&#8217;s a 10 percent rise from just two years prior. The shift toward a healthier diet can be felt even more strongly among younger people. Data from the 2014 Health &amp; Wellness in America report from Nielsen and NMI found that while only 26 percent of Generation X would pay more for healthier food products, 41 percent of Generation Z said they&#8217;d shell out extra for healthy options. While plenty of brands like to claim they offer healthy products, <a href="http://www.smoothiekingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=health-focus-heats-up-smoothie-business-1618" target="_blank" rel="nofollow" target="_blank">Smoothie King</a> has the science to back it up. Smoothie King&#8217;s Stephen Foley, franchise development manager, stated, &#8220;I get excited talking about what goes into a <a href="http://smoothieking.1851franchise.com/brand/Smoothieking?utm_source=1851franchise.com&utm_medium=article&utm_campaign=health-focus-heats-up-smoothie-business-1618" target="_blank" rel="nofollow">Smoothie King</a> smoothie. Fruits, vegetables, high-quality protein, almond milk - these are ingredients that make you feel good about the products you&#8217;re selling every day.&#8221; The brand&#8217;s dedication to quality ingredients is an extension of Smoothie King&#8217;s overall philosophy. &#8220;This year we&#8217;ve partnered with brands like Chobani&#174; Greek Yogurt, Sunwarrior Vegan Protein and Ghirardelli Chocolate, and we just brought Silk Almond Milk to the smoothie bar with our new product, Nutty Super Grain,&#8221; said Smoothie King Franchise Development Manager Chad Tramuta. &#8220;We&#8217;re laser-focused on continuing to provide a superior product and meeting our guests&#8217; needs.&#8221; Of course, flavor is also a cornerstone of the Smoothie King brand, and it&#8217;s something Smoothie King guests have come to expect in every smoothie and the reason two-thirds of Smoothie King&#8217;s guests are repeat visitors. A franchise concept that appeals to the ever growing health-conscious consumer group and fans of flavorful treats &#8211; what&#8217;s not to like?

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Smoothie King benefits from today’s more health-conscious consumers.

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