LAST UPDATED: December 2025
FRANCHISE WEBSITE: www.heightswellnessretreatfranchise.com
NUMBER OF LOCATIONS: 100+
REPORTED COST TO GET IN: $622,428 - $819,659
REPORTED ROI (Item 19): $1,048,151 (average gross revenue for Massage Heights franchises in 2024)
Heights Wellness Retreat is a membership-based wellness franchise, evolved from Massage Heights, that offers a holistic blend of professional massage, skin care and technology-enabled touchless therapies under one roof.
Heights Wellness Retreat Franchise is the next evolution of the Massage Heights brand, founded in 2004 in San Antonio, Texas, by Shane Evans. The brand was founded on the principle that professional massage and skin care services should be accessible, affordable and therapeutic — not a luxury. Over two decades, that mission expanded to embrace a holistic, full-body approach to wellness.
In 2024, Elevated Brands Franchising, LLC — the franchisor behind Massage Heights — rebranded the system as Heights Wellness Retreat to reflect a broader focus on self-care, technology-enabled touchless therapies and wellness innovations that empower guests and franchisees alike.
Mission: To transform lives through accessible, professional and holistic wellness experiences that help people live balanced, healthier lives.
Vision: To elevate communities and empower entrepreneurs by redefining what it means to feel well — body, mind and spirit.
Heights Wellness Retreat is actively expanding across the United States and Canada.
Visit the brand’s franchise website to explore available markets.
Initial Costs: The estimated initial investment to begin operation of a Heights Wellness Retreat franchise ranges from $622,428 to $819,659. The 2025 Franchise Disclosure Document (FDD) breaks these down as follows:
Type of Expenditure | Min | Max |
| Initial Franchise Fee | $49,500 | $49,500 |
| Retreat Development Package | $123,923 | $155,058 |
| Utility and Security Deposits | $3,500 | $6,500 |
| Leasehold Improvements and Professional Design Fees | $326,400 | $428,400 |
| Exterior Signage | $8,250 | $11,000 |
| Equipment | $4,967 | $5,036 |
| Technology System | $37,515 | $48,169 |
| Software Setup Fee | $2,000 | $2,000 |
| Facial Services Expenses | $2,173 | $6,311 |
| Business Licenses and Permits | $150 | $2,100 |
| Professional Fees | $1,000 | $8,000 |
| Initial Training Expenses | $5,000 | $5,000 |
| Initial Advertising Program | $15,000 | $30,000 |
| Additional Funds (3 Months) | $43,050 | $62,585 |
Initial Franchise Fee: The initial franchise fee for a Heights Wellness Retreat is $49,500 for the first location, $42,500 for the second and $34,500 for each additional location.
Honorably discharged veterans, active-duty military, law enforcement, health care providers and emergency service personnel receive a $5,000 discount on the fee for their first purchased location.
Ongoing Fees: According to the 2025 FDD, Heights Wellness Retreat franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 6% of gross revenue/bi-weekly |
| Brand Fund | 3% of gross revenue/bi-weekly |
| Technology Fee | $650/month |
| National Franchise Convention Fee | Up to $700 per person/year |
| Therapist Professionalism Fees | $350/year |
| Rapid Response | $114/month |
ROI Potential: There were no Heights Wellness Retreat franchises open and in operation for more than a year when the 2025 FDD was issued. However, the franchisor’s previous brand, Massage Heights, had 100 franchised retreats up and running for the entirety of 2024. Those retreats reported the following gross revenue for 2024:
| No. of Retreats | Average | Median | High | Low |
| Top 10 | $2,215,005 | $2,112,138 | $2,931,439 | $1,629,288 |
| Top 50 | $1,403,886 | $1,344,117 | $2,931,439 | $937,158 |
| Bottom 50 | $692,417 | $771,240 | $934,721 | $338,824 |
| Bottom 10 | $428,201 | $432,040 | $520,775 | $338,824 |
| All 100 | $1,048,151 | $935,940 | $2,931,439 | $338,824 |
Franchisees receive multi-phase training: initial immersive training at corporate headquarters in San Antonio, Texas, followed by on-site operational and pre-opening training at the new location. Ongoing education and support continue for all staff, including access to CEUs for therapists.
Heights Wellness Retreat offers extensive support that starts with real estate and site selection guidance. Once a location is secured, the team provides project management and buildout support using approved vendors. After opening, franchisees receive strategic marketing and PR assistance. Dedicated field operations teams also offer performance support and operational coaching as well.
Franchisees receive a complete technology package, including AnchorPoint™, the brand's proprietary operations software. This central system integrates Point-of-Sale (POS) and Customer Relationship Management (CRM) tools. It also features a strong digital marketing suite with automated outreach and data analytics, plus user-friendly membership management and reporting dashboards to monitor performance and boost revenue.
No prior massage or skin care industry experienced is required. Ideal candidates have strong business acumen and a passion for the health, wellness or hospitality sectors
The typical retreat is open seven days a week. Franchisees can be owner-operators or semi-absentee investors, with a designated retreat director overseeing daily operations.
Heights Wellness Retreat may assist with SBA loan packaging and offers connections to third-party lenders familiar with the brand’s model.
“We liked that there was a lot of forward thinking in how the business will look 10 years from now.”
— Jacob & Ashley Bustos, Franchise Owners
“The health and wellness sector is always recession resistant and remains strong and growing. Heights easily checked all the right boxes.”
— Mitchell Simon, Franchise Owner
The global massage therapy service market size was estimated at $19 billion in 2024 and is projected to reach $29.53 billion by 2030, growing at a CAGR of 7.3% from 2025 to 2030. Consumer spending on preventive health, recovery, and self-care has outpaced traditional fitness and beauty sectors.
Heights Wellness Retreat’s competitors include Massage Envy, Hand & Stone Massage and Facial Spa and Restore Hyper Wellness. What sets the brand apart is its unique integration of massage, skin care and touchless therapies under one membership model, offering an unmatched combination of rejuvenation and technology-driven wellness.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
Franchisor Stories
Franchise Opportunity Deep Dive: Heights Wellness Retreat offers a scalable holistic-health model with robust training, marketing support and systems for financial and personal well-being.
LAST UPDATED: December 2025
FRANCHISE WEBSITE: www.heightswellnessretreatfranchise.com
NUMBER OF LOCATIONS: 100+
REPORTED COST TO GET IN: $622,428 - $819,659
REPORTED ROI (Item 19): $1,048,151 (average gross revenue for Massage Heights franchises in 2024)
Heights Wellness Retreat is a membership-based wellness franchise, evolved from Massage Heights, that offers a holistic blend of professional massage, skin care and technology-enabled touchless therapies under one roof.
Heights Wellness Retreat Franchise is the next evolution of the Massage Heights brand, founded in 2004 in San Antonio, Texas, by Shane Evans. The brand was founded on the principle that professional massage and skin care services should be accessible, affordable and therapeutic — not a luxury. Over two decades, that mission expanded to embrace a holistic, full-body approach to wellness.
In 2024, Elevated Brands Franchising, LLC — the franchisor behind Massage Heights — rebranded the system as Heights Wellness Retreat to reflect a broader focus on self-care, technology-enabled touchless therapies and wellness innovations that empower guests and franchisees alike.
Mission: To transform lives through accessible, professional and holistic wellness experiences that help people live balanced, healthier lives.
Vision: To elevate communities and empower entrepreneurs by redefining what it means to feel well — body, mind and spirit.
Heights Wellness Retreat is actively expanding across the United States and Canada.
Visit the brand’s franchise website to explore available markets.
Initial Costs: The estimated initial investment to begin operation of a Heights Wellness Retreat franchise ranges from $622,428 to $819,659. The 2025 Franchise Disclosure Document (FDD) breaks these down as follows:
Type of Expenditure | Min | Max |
| Initial Franchise Fee | $49,500 | $49,500 |
| Retreat Development Package | $123,923 | $155,058 |
| Utility and Security Deposits | $3,500 | $6,500 |
| Leasehold Improvements and Professional Design Fees | $326,400 | $428,400 |
| Exterior Signage | $8,250 | $11,000 |
| Equipment | $4,967 | $5,036 |
| Technology System | $37,515 | $48,169 |
| Software Setup Fee | $2,000 | $2,000 |
| Facial Services Expenses | $2,173 | $6,311 |
| Business Licenses and Permits | $150 | $2,100 |
| Professional Fees | $1,000 | $8,000 |
| Initial Training Expenses | $5,000 | $5,000 |
| Initial Advertising Program | $15,000 | $30,000 |
| Additional Funds (3 Months) | $43,050 | $62,585 |
Initial Franchise Fee: The initial franchise fee for a Heights Wellness Retreat is $49,500 for the first location, $42,500 for the second and $34,500 for each additional location.
Honorably discharged veterans, active-duty military, law enforcement, health care providers and emergency service personnel receive a $5,000 discount on the fee for their first purchased location.
Ongoing Fees: According to the 2025 FDD, Heights Wellness Retreat franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 6% of gross revenue/bi-weekly |
| Brand Fund | 3% of gross revenue/bi-weekly |
| Technology Fee | $650/month |
| National Franchise Convention Fee | Up to $700 per person/year |
| Therapist Professionalism Fees | $350/year |
| Rapid Response | $114/month |
ROI Potential: There were no Heights Wellness Retreat franchises open and in operation for more than a year when the 2025 FDD was issued. However, the franchisor’s previous brand, Massage Heights, had 100 franchised retreats up and running for the entirety of 2024. Those retreats reported the following gross revenue for 2024:
| No. of Retreats | Average | Median | High | Low |
| Top 10 | $2,215,005 | $2,112,138 | $2,931,439 | $1,629,288 |
| Top 50 | $1,403,886 | $1,344,117 | $2,931,439 | $937,158 |
| Bottom 50 | $692,417 | $771,240 | $934,721 | $338,824 |
| Bottom 10 | $428,201 | $432,040 | $520,775 | $338,824 |
| All 100 | $1,048,151 | $935,940 | $2,931,439 | $338,824 |
Franchisees receive multi-phase training: initial immersive training at corporate headquarters in San Antonio, Texas, followed by on-site operational and pre-opening training at the new location. Ongoing education and support continue for all staff, including access to CEUs for therapists.
Heights Wellness Retreat offers extensive support that starts with real estate and site selection guidance. Once a location is secured, the team provides project management and buildout support using approved vendors. After opening, franchisees receive strategic marketing and PR assistance. Dedicated field operations teams also offer performance support and operational coaching as well.
Franchisees receive a complete technology package, including AnchorPoint™, the brand's proprietary operations software. This central system integrates Point-of-Sale (POS) and Customer Relationship Management (CRM) tools. It also features a strong digital marketing suite with automated outreach and data analytics, plus user-friendly membership management and reporting dashboards to monitor performance and boost revenue.
No prior massage or skin care industry experienced is required. Ideal candidates have strong business acumen and a passion for the health, wellness or hospitality sectors
The typical retreat is open seven days a week. Franchisees can be owner-operators or semi-absentee investors, with a designated retreat director overseeing daily operations.
Heights Wellness Retreat may assist with SBA loan packaging and offers connections to third-party lenders familiar with the brand’s model.
“We liked that there was a lot of forward thinking in how the business will look 10 years from now.”
— Jacob & Ashley Bustos, Franchise Owners
“The health and wellness sector is always recession resistant and remains strong and growing. Heights easily checked all the right boxes.”
— Mitchell Simon, Franchise Owner
The global massage therapy service market size was estimated at $19 billion in 2024 and is projected to reach $29.53 billion by 2030, growing at a CAGR of 7.3% from 2025 to 2030. Consumer spending on preventive health, recovery, and self-care has outpaced traditional fitness and beauty sectors.
Heights Wellness Retreat’s competitors include Massage Envy, Hand & Stone Massage and Facial Spa and Restore Hyper Wellness. What sets the brand apart is its unique integration of massage, skin care and touchless therapies under one membership model, offering an unmatched combination of rejuvenation and technology-driven wellness.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
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