1851

For husband-and-wife entrepreneur team&nbsp;<a href="https://www.linkedin.com/in/deepak-diwan-3b83692/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-husband-and-wife-entrepreneur-team-are-opening-10-heyday-franchises-2718423" target="_blank" rel="nofollow">Deepak Diwan</a> and&nbsp;<a href="https://www.linkedin.com/in/haylee-tallarida-710721b4?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-husband-and-wife-entrepreneur-team-are-opening-10-heyday-franchises-2718423" target="_blank" rel="nofollow">Haylee Tallarida</a>, the love affair with skincare franchise&nbsp;<a href="https://franchising.heydayskincare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-husband-and-wife-entrepreneur-team-are-opening-10-heyday-franchises-2718423" target="_blank" rel="nofollow">Heyday</a> was sparked quickly and grew substantially. Today, the couple is preparing to open the first store in a 10-unit agreement they signed with the brand that is aiming to disrupt the beauty and wellness industries.Tallarida, who has owned and operated her own fine jewelry store for eight years, was in New York City on business when she first popped into a Heyday for a quick facial.&nbsp;“I walked in and immediately thought, ‘This brand is packaged flawlessly,’” Tallarida said. “I got a facial in between two buying appointments and I was absolutely blown away. It was so efficient. I walked away with a ton of different products, booked my next appointment on the spot and scheduled my shopping appointments around it. I thought it was such a fantastic idea that I started calling because I was like, ‘I want to open a Heyday!’”Tallarida’s entrepreneurial background is in retail, and Diwan’s is in hospitality management. He’s spent the last eight years in the hospitality and service industry, owning and operating food service establishments in the Metro Boston area. He spent the previous 10 years as an analyst, accountant, and auditor with restaurants and corporate hotels.&nbsp;“I just really enjoy the hospitality industry,” Diwan said. “The idea of service and creating an experience for guests — whether that's in food, or it's a monthly facial service experience — it’s all very much in my wheelhouse.”Diwan joked that when he first met Heyday founders&nbsp;<a href="https://www.linkedin.com/in/adam-ross-6bbaab2/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-husband-and-wife-entrepreneur-team-are-opening-10-heyday-franchises-2718423" target="_blank" rel="nofollow">Adam Ross</a> and&nbsp;<a href="https://www.linkedin.com/in/michaelpollak/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-husband-and-wife-entrepreneur-team-are-opening-10-heyday-franchises-2718423" target="_blank" rel="nofollow">Michael Pollak</a> during the brand’s discovery day, known as Field Day, he told them they’d probably received 15+ voicemails over the previous couple of years from him, asking when he could open a Heyday in Boston.That time has come, as the Providence, Rhode Island-based husband-and-wife entrepreneur team has signed a 10-unit deal to bring Heyday to the Greater Boston area.“I bought in because I believe in the concept,” Diwan said. “There's a disruption to this, which makes it appealing to consumers. There's simplification. There's education. So even though it’s a little bit out of our wheelhouse in terms of what we do on a day-to-day basis, the hospitality component combined with the product and e-commerce allows enough commonality where it does actually feel like a natural next step for us.”With his hospitality background, Diwan was also drawn to Heyday because the brand prides itself on its customer experience. With its inviting spaces and a vibe built for convenience and conversation, it offers a welcoming, inclusive and educational environment where its trained professionals make sense of skincare with personalized facials, coveted products and expert guidance.&nbsp;And franchisees are taking notice. In just its first 12 months of franchising, the brand&nbsp;<a href="https://1851franchise.com/heyday/how-emerging-skincare-franchise-heyday-became-a-five-year-franchisor-in-year-1-2718115">reached goals</a> that are on par with those of a five-year franchisor, having signed 115 franchise agreements for new locations across the country with countless more on the way in 2022. It’s come a long way since opening its early shops in New York and Los Angeles in 2015 and 2018, respectively.“It’s a proven concept in two of the biggest markets in the country — and, to me, in the world,” Diwan said. “To prove themselves at that level, and to have done it pre-, during and post-pandemic says a lot.”With the momentum Heyday has built in Year One, its goal is to award 232 total units before the end of 2022 and open&nbsp;<a href="https://1851franchise.com/heyday/heyday-closes-first-year-of-franchising-with-100-signed-franchise-agreements-preparing-for-continued-national-expansion-in-2022-2718011">at least 300 locations by 2026</a>. As&nbsp;Americans continue to&nbsp;prioritize skincare as wellness and self-care, Diwan and Tallarida are bullish on the brand. When asked if they had plans for future growth after the initial 10 units, Tallarida didn’t hesitate. “Hell yeah,” she said, adding that they chose Boston due to the market opportunity, but the ability to expand toward their hometown of Providence is an intriguing prospect.“There's a handful of sites that have been selected,” Diwan said. “And as the brand matures, there's going to be more and more need.”With over 500 defined prime territories across the country, Heyday’s opportunity for growth is vast.&nbsp;The brand is currently targeting expansion in 54 major metropolitan areas from San Diego to Seattle, Austin, Nashville and more.&nbsp;And with new franchisees already poised to bring Heyday to Phoenix and now Boston, for consumers, the prospect of a local Heyday in their market seems to be a question of when, not if.Start-up costs to open a Heyday range from $574,000 to $755,500. For more information about Heyday franchising visit:&nbsp;<a href="https://franchising.heydayskincare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-husband-and-wife-entrepreneur-team-are-opening-10-heyday-franchises-2718423" target="_blank" rel="nofollow">https://franchising.heydayskincare.com/</a>.&nbsp;

Why This Husband-and-Wife Entrepreneur Team Are Opening 10 Heyday Franchises

1851 Franchise

With backgrounds in hospitality and retail, Deepak Diwan and Haylee Tallarida signed a 10-unit agreement to bring the skincare brand to the Greater Boston area.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

why-this-husband-and-wife-entrepreneur-team-are-opening-10-heyday-franchises

Homewatch CareGivers

How Homewatch CareGivers® Became the Wellness-Forward Home Care Franchise Built on 45 Years of Purposeful Human Interactions

how-homewatch-caregivers-became-the-wellness-forward-home-care-franchise-built-on-45-years-of-purposeful-human-interactions

Dillas Quesadillas

Beyond Fast Casual: How Dillas Primo Quesadillas Is Leading the QSR+ Revolution

beyond-fast-casual-how-dillas-primo-quesadillas-is-leading-the-qsr-revolution

Keke's Breakfast Cafe

Building a People‑Powered Breakfast Franchise: How Christie Schatz Shapes Culture at Keke’s Breakfast Cafe

kekes-breakfast-cafe-culture-and-brand-values

KidStrong Franchising, LLC

Why KidStrong is Targeting San Diego for Franchise Growth 

why-kidstrong-is-targeting-san-diego-for-franchise-growth

The Growth Coach

The Growth Coach Closes Record-Breaking Year, Marking Major Gains in Franchise Sales and Corporate Expansion

the-growth-coach-closes-record-breaking-year-marking-major-gains-in-franchise-sales-and-corporate-expansion

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

What Makes Mellow Mushroom a Strong Franchise Investment? Insights From the Panos Family’s Metro Atlanta Portfolio

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

Why Two Brothers With a Lifetime of Building Together Chose Now to Launch a TWO MEN AND A JUNK TRUCK Franchise

why-two-brothers-with-a-lifetime-of-building-together-chose-now-to-launch-a-two-men-and-a-junk-truck-franchise

Why This Husband-and-Wife Entrepreneur Team Are Opening 10 Heyday Franchises

MORE STORIES LIKE THIS