Home Clean Heroes Pinpoints South Carolina as Key Growth Market

Since its founding in 2017, Home Clean Heroes* has been delivering on its commitment to provide its customers with a new standard of safe, reliable and customizable service. In its efforts to raise the bar of the residential cleaning services industry as a whole, Home Clean Heroes has big plans to bring an elevated level of professionalism and convenience to even more customers across the U.S. in 2019. South Carolina is one such area in which the brand is pursuing development opportunities.

Home Clean Heroes takes on a tedious, time-consuming task with great care and professionalism, easing the burden on busy people. South Carolina state demographics reveal a large number of households with two working parents and single parents with full-time jobs who would benefit from the time-saving service Home Clean Heroes offers. Further, the state’s growing community of retirees adds to the number of residents that could potentially become Home Clean Heroes customers.

Although many things make the Palmetto State an appealing growth opportunity, Home Clean Heroes Director of Development Timothy Holadia said, one unique trait that stands out is the market penetration that fellow Buzz Franchise Brands concept Pool Scouts* has already achieved in the state.

“South Carolina naturally lends itself to the services Buzz Franchise Brands offers; we aim to give people their free time back with the home services we provide,” he said. “We’ve already opened a Pool Scouts franchise territory in Hilton Head, so it's a natural next step to introduce Home Clean Heroes to the state as well.”

While he acknowledged the challenges any brand faces when entering a market for the first time, Holadia said Home Clean Heroes plans to tap into the infrastructure Buzz Franchise Brands has already established in South Carolina to help its franchise partners be successful from the very beginning.

“Having been there already with a couple of brands, we’re going into the market with an understanding of the culture of the area, which serves as a huge benefit to those who will become Home Clean Heroes franchisees,” Holadia said. “Buzz Franchise Brands has a track record of building lots of territories across the country thanks to an understanding of geographically-specific cultures in certain markets. Becoming a new franchisee in a new market [and] in a new state can seem challenging, but already having a foot in the door there gives us a basis of knowledge we can leverage right away.”

South Carolina is also an ideal state for Home Clean Heroes to grow in, Holadia continued, due to its proximity to the brand’s Virginia Beach headquarters.

“When opening a new franchise, there's always a question about the ongoing support you’ll receive after the initial training period,” he said. “Once candidates meet us and understand our culture, that tends to dissipate. But even still, South Carolina isn’t too far away. We’re heavily invested in our franchisees and being in the same time zone and just a short drive from our new partners will only aid in their territory’s success.”

As a young franchise taking a measured approach to development, Home Clean Heroes is seeking viable franchise candidates to help build a strong base upon which to establish the long-term growth of the company.

“The Carolinas are home to people with a really great work ethic,” Holadia said. “In our business, we do what we say we’re going to do and a little extra, so from that standpoint, we’re optimistic about finding franchise partners who want to step up and provide great customer service in a region of the country known for its hospitality.”

Home Clean Heroes has identified several areas in the state suitable for development in addition to the Hilton Head market, where a cross-branding opportunity for Buzz Franchise Brands already exists. The South Carolina cities of Charleston, Myrtle Beach and Columbia, as well as the Upstate region encompassing the Greenville-Spartanburg-Anderson area, are the brand’s primary target markets, Holadia said.

The startup costs for a Home Clean Heroes franchise range from $78,295 to $132,588, which includes a $25,000 franchise fee. To learn more about franchising with Home Clean Heroes, visit https://homecleanheroesfranchise.com/.