Franchisor Stories
Franchise Opportunity Deep Dive: Hommati helps real estate agents stand out with cutting-edge visual marketing technology and home services that drive listings, sales and client satisfaction.
Hommati is a real estate-focused technology franchise that empowers agents to market properties with high-impact tools including 3D interactive tours, drone videos, virtual staging and augmented reality. Franchisees offer these services to agents in their local markets using a turnkey model that combines low overhead with high-margin, digital-first services. With a growing demand for visually immersive real estate content, Hommati is positioning franchisees at the forefront of a booming niche.
About the Brand
Founded by Jerry Clum — former CEO and founder of Comfort Keepers — Hommati launched to meet the evolving demands of real estate agents competing in a tech-savvy market. With 26+ years of franchise experience, Clum developed Hommati to equip franchisees with state-of-the-art tools, training and support to offer real estate agents a full-service marketing experience.
Mission: To help real estate agents showcase properties in the most innovative and effective way possible through technology-driven marketing services.
Vision: To become the go-to national provider of visual real estate marketing services, driving faster sales and higher property values through immersive, digital experiences.
Unique Selling Points (USPs)
Why Franchise With Hommati?
Available Territories
Hommati offers large, exclusive territories (one per 200,000 population) and is expanding across the U.S. Explore available markets at: https://www.hommati.com/franchise-opportunity.
Investment Overview
Initial Costs: The estimated initial investment to begin operating a Hommati franchise ranges from $69,940 to $82,440. The 2025 Franchise Disclosure Document (FDD) breaks down costs as follows:
Your Estimated Initial Investment
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $44,900 | $44,900 |
| Insurance (Quarterly Installment) | $900 | $1,100 |
| Computer and Wireless Internet Installation | $0 | $2,300 |
| Software | $250 | $650 |
| Drone & RC Remote | $2,999 | $3,300 |
| 10’ Display, 3” Banner, Printing, Literature | $1,974 | $2,174 |
| Technology Equipment: iPad Pro 11, 256GB w/ Lidar; Min. of Three Broker Video Boxes | $1,450 | $1,450 |
| Mirrorless Camera & Two Lenses | $3,900 | $5,100 |
| Other Equipment | $3,600 | $3,700 |
| 3D Camera | $799 | $899 |
| Vehicle Deposit, Vehicle Wrap & Three Months Expense | $2,950 | $5,200 |
| Business Licenses and Sales Tax Deposits | $100 | $250 |
| Legal and Accounting Fees | $1,500 | $2,250 |
| Training Expenses | $1,000 | $1,700 |
| Additional Funds (90 Days) | $3,042 | $5,000 |
Initial Franchise Fee: $44,900 (due upon signing). No discounts noted for veterans or multi-units in the 2025 FDD.
Ongoing Fees: According to the 2025 FDD, Hommati franchisees are responsible for the following recurring fees:
| Type of Fee | Amount |
| Royalty Fee | 7.5% of Gross Revenues/month |
| National Marketing Fund | $600–$700/month (fixed) |
| Technology/Support Fee | $99/month |
ROI Potential: According to the 2025 FDD, the 27 franchisees operating for the entirety of FY 2024 reported the following annual gross revenue and profits:
| Years in Operation | Average Annual Gross Revenue | Average Annual Gross Profit |
| Over 5 Years (7 franchisees) | $204,293 | $166,868 |
| Over 4 Years (7 franchisees) | $149,335 | $119,322 |
| Over 3 Years (7 franchisees) | $86,718 | $72,867 |
| Over 2 Years (5 franchisees) | $71,808 | $60,119 |
| Over 1 Year (1 franchisee) | $90,485 | $75,636 |
| Total (27 franchisees) | $130,757 | $107,690 |
Training Programs
Operational Support
Technology and Tools
Eligibility Criteria
Operational Commitments
Funding Assistance
Hommati does not provide direct financing but may assist franchisees in locating third-party lenders or SBA programs.
Franchisees across the U.S. have reported strong satisfaction with Hommati’s model.
“Agents have been blown away by our comprehensive services. There are so many real estate photographers to choose from, but Hommati is the only company delivering a full-service technology package in the form of a comprehensive web page that can be shared and used across many different mediums.”
“If you're looking for an opportunity to enter a franchise that truly cares about your success, then we recommend Hommati. They take the time to prepare you for success and dedicate resources to assist you along the way.”
“If all franchise systems were as easy as Hommati, everyone would have a franchise! From the CEO/Founder, Jerry Clum, working directly with us and the help and dedication he provided has been instrumental to our success! The ease of the system and following the plan from the start helped our franchise succeed! The home office staff is awesome and the continued improvements and refinements has made Hommati number one in the industry! I was not in the Real Estate Profession before Hommati, but I see how lucrative it can be with hard work, patience and perseverance! I am teaching my son to take over our first franchise while I go open more!”
The commercial drone market is projected to reach $63 billion by 2030, and the broader drone sector will surpass $92 billion, with real estate being one of its primary applications. Meanwhile, over 5 million homes are sold annually in the U.S., and 3 million licensed real estate professionals compete to win listings. Tools like 3D tours and drone video have become essential: 73% of homeowners prefer video marketing, yet only 9% of agents use it.
Millennials and Gen Z buyers, who dominate the next decade of home purchases, overwhelmingly favor digital and immersive home-buying experiences.
Competitor Analysis
Hommati competes with local real estate photographers and national listing services, but stands apart with:
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