1851

Since its first location opened in 2009, <a href="https://www.bigblueswimschool.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-big-blue-swim-school-leverages-advanced-technology-and-a-human-touch-for-a-cutting-edge-operational-model-2717801" target="_blank" rel="nofollow">Big Blue Swim School</a> has operated as “both a swim lesson company and a software company,” says the brand’s founder, Chris DeJong. Big Blue Swim School balances this dual focus by combining innovative technology with personalized human touchpoints to provide the best experience for parents and franchise partners alike.&nbsp;<h4>Big Blue Swim School’s Cutting-Edge Technology is an Industry Game Changer</h4><a href="https://1851franchise.com/bigblueswimschool/five-reasons-why-investors-should-be-looking-at-big-blue-swim-school-in-2019-2709470">Big Blue’s proprietary enterprise system, LessonBuddy™</a>, is a sophisticated self-service solution, providing parents with easy access to scheduling and immediate feedback on their children’s progress.&nbsp;“Our team controls the pool deck with tablets in hand, and on those tablets, our LessonBuddy software makes it very easy to send detailed progress updates to parents in just a couple of taps,” DeJong said. “The software makes it quick and easy for managers to record updates and then move to the next swimmer. And parents appreciate easy-to-access and detailed feedback.”&nbsp;Big Blue also harnesses the power of LessonBuddy to create an optimized customer experience at every pool.&nbsp;“When a family is at the pool and waiting for their lesson to start, they are able to check in for their lesson through our mobile app, similar to how you would check into a flight,” DeJong said. “This creates operational efficiency for our staff and allows for an easy, socially-distanced check-in process for customers.”&nbsp;Outside of the pool, parents can hop on the app from anywhere and schedule or reschedule lessons with the tap of a finger on their mobile device or tablet.&nbsp;“The user interface was made intentionally simple so parents can use it anywhere - even in line at the grocery store,” DeJong said.<h4>Customer Personalization Helps Big Blue Build Lasting Relationships</h4>LessonBuddy allows Big Blue to optimize operations and nurture long-lasting customer relationships by building a bridge between the sales team and operations team.&nbsp;“When a Big Blue representative signs a family up over the phone, they can record personalized notes, such as whether the family has a vacation coming up, and those notes are saved on the account so pool managers can pick up seamlessly where the representative left off,” DeJong said. “The end result is a streamlined customer experience which allows our teams to build better relationships with our customers.”With its integrated customer feedback portal, franchise partners can use LessonBuddy to see the customer reviews that are sent out on a regular basis and adapt accordingly. The customer relationship management tool gives onsite team members the information they need to build trust with customers.<h4>Big Blue’s Technology Positions Franchise Owners for Success</h4>Beyond servicing customers, LessonBuddy creates easy and efficient management of day-to-day business operations for franchise partners. LessonBuddy is cloud-hosted, <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-school-uses-data-and-analytics-to-stay-ahead-of-the-competition-2711942#brand-latest-stories">allowing franchise partners to access the platform anywhere</a>, helping them scale their businesses, easily manage operations, and ensure all team members have the best experience possible.“After nearly a decade of software development on LessonBuddy, it has evolved into an enterprise resource platform that allows business owners to quickly get a snapshot of the health of their business,” said Big Blue’s CEO Scott Sanders.With LessonBuddy, <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-schools-item-19-how-a-gold-medal-investment-translates-to-industry-leading-financials-2710789">franchise partners have access to KPIs and can track spending and ROIs to promote a healthy business.&nbsp;</a>“The software makes resource allocation, capacity planning, billing, and staffing optimization a much easier process for franchise partners,” Sanders said.&nbsp;LessonBuddy’s cloud-based technology is also one of the many reasons Big Blue has proven ideal for multi-unit and semi-absentee franchise partners looking to maximize their time and capital, enabling franchise partners to operate successful pools without being on-site every day.“If a franchise partner is a semi-absentee owner, the technology helps them be as close to the pool as possible, even if they aren’t on site on a regular basis,” Sanders said. “For example, they can see customer feedback down to the unit-level and the instructor level to determine the health of the business. The platform even provides real-time updates on the pH and chlorine levels in the water and can help if anything goes wrong at the pool.”Big Blue’s technology offering isn’t the only factor that sets the brand apart. With a strong board of directors, a best-in-class product, a targeted growth model and data-driven real estate selection, Big Blue is well on its way of meeting its goal of 240 sold units by the end of 2022.Multi-unit franchise opportunities are available for qualified candidates looking for their next big opportunity, and veterans can receive a 10% discount on the $80,000 franchise fee. The total investment necessary to begin operation of a new Big Blue Swim School is $2,334,223 to $3,641,998 (refer to item 7 in FDD) To learn more or inquire about Big Blue Swim School, visit <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-big-blue-swim-school-leverages-advanced-technology-and-a-human-touch-for-a-cutting-edge-operational-model-2717801" target="_blank" rel="nofollow">https://www.bigblueswimschool.com/franchising/.</a>

How Big Blue Swim School Leverages Advanced Technology and a Human Touch For A Cutting-Edge Operational Model

1851 Franchise

The swim school franchise combines proprietary cloud-based enterprise technology and exceptional customer service to create an unparalleled swim school experience.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-big-blue-swim-school-leverages-advanced-technology-and-a-human-touch-for-a-cutting-edge-operational-model

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

LearningRx Franchise - 1851 Franchise Deep Dive

LearningRx Franchise Costs, Fees, Profit and Data for 2025

learningrx-franchise-deep-dive

Design with image of employee holding card reader and customer paying

How Smart Retail Franchises Are Winning Against Online Competition

retail-franchise-opportunities

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

How Big Blue Swim School Leverages Advanced Technology and a Human Touch For A Cutting-Edge Operational Model

MORE STORIES LIKE THIS