1851

Since its first location opened in 2009, <a href="https://www.bigblueswimschool.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-big-blue-swim-school-leverages-advanced-technology-and-a-human-touch-for-a-cutting-edge-operational-model-2717801" target="_blank" rel="nofollow">Big Blue Swim School</a> has operated as “both a swim lesson company and a software company,” says the brand’s founder, Chris DeJong. Big Blue Swim School balances this dual focus by combining innovative technology with personalized human touchpoints to provide the best experience for parents and franchise partners alike.&nbsp;<h4>Big Blue Swim School’s Cutting-Edge Technology is an Industry Game Changer</h4><a href="https://1851franchise.com/bigblueswimschool/five-reasons-why-investors-should-be-looking-at-big-blue-swim-school-in-2019-2709470">Big Blue’s proprietary enterprise system, LessonBuddy™</a>, is a sophisticated self-service solution, providing parents with easy access to scheduling and immediate feedback on their children’s progress.&nbsp;“Our team controls the pool deck with tablets in hand, and on those tablets, our LessonBuddy software makes it very easy to send detailed progress updates to parents in just a couple of taps,” DeJong said. “The software makes it quick and easy for managers to record updates and then move to the next swimmer. And parents appreciate easy-to-access and detailed feedback.”&nbsp;Big Blue also harnesses the power of LessonBuddy to create an optimized customer experience at every pool.&nbsp;“When a family is at the pool and waiting for their lesson to start, they are able to check in for their lesson through our mobile app, similar to how you would check into a flight,” DeJong said. “This creates operational efficiency for our staff and allows for an easy, socially-distanced check-in process for customers.”&nbsp;Outside of the pool, parents can hop on the app from anywhere and schedule or reschedule lessons with the tap of a finger on their mobile device or tablet.&nbsp;“The user interface was made intentionally simple so parents can use it anywhere - even in line at the grocery store,” DeJong said.<h4>Customer Personalization Helps Big Blue Build Lasting Relationships</h4>LessonBuddy allows Big Blue to optimize operations and nurture long-lasting customer relationships by building a bridge between the sales team and operations team.&nbsp;“When a Big Blue representative signs a family up over the phone, they can record personalized notes, such as whether the family has a vacation coming up, and those notes are saved on the account so pool managers can pick up seamlessly where the representative left off,” DeJong said. “The end result is a streamlined customer experience which allows our teams to build better relationships with our customers.”With its integrated customer feedback portal, franchise partners can use LessonBuddy to see the customer reviews that are sent out on a regular basis and adapt accordingly. The customer relationship management tool gives onsite team members the information they need to build trust with customers.<h4>Big Blue’s Technology Positions Franchise Owners for Success</h4>Beyond servicing customers, LessonBuddy creates easy and efficient management of day-to-day business operations for franchise partners. LessonBuddy is cloud-hosted, <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-school-uses-data-and-analytics-to-stay-ahead-of-the-competition-2711942#brand-latest-stories">allowing franchise partners to access the platform anywhere</a>, helping them scale their businesses, easily manage operations, and ensure all team members have the best experience possible.“After nearly a decade of software development on LessonBuddy, it has evolved into an enterprise resource platform that allows business owners to quickly get a snapshot of the health of their business,” said Big Blue’s CEO Scott Sanders.With LessonBuddy, <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-schools-item-19-how-a-gold-medal-investment-translates-to-industry-leading-financials-2710789">franchise partners have access to KPIs and can track spending and ROIs to promote a healthy business.&nbsp;</a>“The software makes resource allocation, capacity planning, billing, and staffing optimization a much easier process for franchise partners,” Sanders said.&nbsp;LessonBuddy’s cloud-based technology is also one of the many reasons Big Blue has proven ideal for multi-unit and semi-absentee franchise partners looking to maximize their time and capital, enabling franchise partners to operate successful pools without being on-site every day.“If a franchise partner is a semi-absentee owner, the technology helps them be as close to the pool as possible, even if they aren’t on site on a regular basis,” Sanders said. “For example, they can see customer feedback down to the unit-level and the instructor level to determine the health of the business. The platform even provides real-time updates on the pH and chlorine levels in the water and can help if anything goes wrong at the pool.”Big Blue’s technology offering isn’t the only factor that sets the brand apart. With a strong board of directors, a best-in-class product, a targeted growth model and data-driven real estate selection, Big Blue is well on its way of meeting its goal of 240 sold units by the end of 2022.Multi-unit franchise opportunities are available for qualified candidates looking for their next big opportunity, and veterans can receive a 10% discount on the $80,000 franchise fee. The total investment necessary to begin operation of a new Big Blue Swim School is $2,334,223 to $3,641,998 (refer to item 7 in FDD) To learn more or inquire about Big Blue Swim School, visit <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-big-blue-swim-school-leverages-advanced-technology-and-a-human-touch-for-a-cutting-edge-operational-model-2717801" target="_blank" rel="nofollow">https://www.bigblueswimschool.com/franchising/.</a>

How Big Blue Swim School Leverages Advanced Technology and a Human Touch For A Cutting-Edge Operational Model

1851 Franchise

The swim school franchise combines proprietary cloud-based enterprise technology and exceptional customer service to create an unparalleled swim school experience.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-big-blue-swim-school-leverages-advanced-technology-and-a-human-touch-for-a-cutting-edge-operational-model

Fitness Premier

Fitness Premier 24/7 Clubs: Your Premier Fitness Franchise Opportunity for 2025

fitness-premier-247-clubs-your-premier-fitness-franchise-opportunity-for-2025

USA Ninja Challenge

USA Ninja Challenge Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

usa-ninja-challenge-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Strategic Franchising

Why Franchising Is the Smart Path to Business Ownership

why-franchising-is-the-smart-path-to-business-ownership

Mathnasium

Mathnasium Launches New 3-Month Courses: Numerical Fluency & SAT® and ACT® Test Prep

mathnasium-launches-new-3-month-courses-numerical-fluency-sat-and-act-test-prep

CapitalSpring

CapitalSpring’s Perspective on the State of the Restaurant Industry and 2025 Predictions

capitalsprings-perspective-on-the-state-of-the-restaurant-industry-and-2025-predictions

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

DOJ FTC Antitrust Guidelines - Franchise News - 1851 Franchise

DOJ and FTC Issue New Antitrust Guidelines with Implications for Franchising

doj-and-ftc-issue-new-antitrust-guidelines-with-implications-for-franchising

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Yum Brands - KFC - Pizza Hut - Terminates Franchise Agreements in Turkey - 1851 Franchise

Yum! Brands Terminates Franchise Agreements in Turkey Due to Non-Compliance

yum-brands-terminates-franchise-agreements-in-turkey-due-to-non-compliance

Recent Franchise News - Why Franchisors Churn Through Marketing Suppliers - 1851 Franchise

Forbes: Four Reasons Why Franchisors Churn Through Marketing Suppliers

forbes-four-reasons-why-franchisors-churn-through-marketing-suppliers

QSR Magazine: Big Chicken Targets Global Expansion

qsr-magazine-big-chicken-aims-for-global-growth

Franchise Deep Dive: The UPS Store Franchise Costs, Fees, Profit, and Data

franchise-deep-dive-the-ups-store-franchise-costs-fees-profit-and-data

Building Simply Cabinetry: Derrick and Diana Simmons Share Their Franchising Journey

building-simple-cabinetry-derrick-and-diana-simmons-share-their-franchising-journey

Franchise Deep Dive: Sea Love Franchise Costs, Fees, Profit and Data

franchise-deep-dive-sea-love-franchise-costs-fees-profit-and-data

Franchise Deep Dive: Preservan Franchise Costs, Fees, Profit and Data

franchise-deep-dive-preservan-franchise-costs-fees-profit-and-data

Bringing French-Inspired Flavor to Ohio: Franchisee Expands Paris Baguette in Ohio

Bringing French-Inspired Flavor to Ohio: Franchisee Expands Paris Baguette in Cincinnati and Columbus

franchisee-expands-paris-baguette-in-cincinnati-and-columbus-ohio

Austin-Based Franchisee Reflects on First Year Of Ownership with Children’s Lighthouse

austin-based-franchisee-reflects-on-first-year-of-ownership-with-childrens-lighthouse

Local Mother To Open USA Ninja Challenge Franchise in Woodstock, Georgia

local-mother-to-open-usa-ninja-challenge-franchise-in-woodstock-georgia

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

How Big Blue Swim School Leverages Advanced Technology and a Human Touch For A Cutting-Edge Operational Model

MORE STORIES LIKE THIS