Voice technology devices have become the norm in many households and present new opportunities for brands to evolve.
Voice technology devices have grown to become the norm in many households across the nation. While they beneficial to homeowners, they also present opportunities for brands to evolve. A recent article in Business Insider outlined three ways that brands can benefit from integrating this technology into daily operations.
These include driving product purchases, heightening customer loyalty and shifting spending behaviors. Voice technology provides a more streamlined and hands-free way for users to make purchases, which can lead to quicker spending. Buyers can book or buy a product or service with just a few words.
In addition, the services provide a platform for buyers to engage with customer service channels more efficiently. This will help them receive swift assistance for any questions or concerns. It also provides an ease of tracking for physical products.
Finally, the more customers rely on the voice technology, the more likely they are to adopt similar devices in the future. Buyers may be more inclined to seek out and purchase smart home technology, as well as virtual reality and augmented reality services and experiences.
Read the full article here.