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How Home Service Franchises are Supporting Seniors

Brands like Caring Transitions, TruBlue and Comfort Keepers are at the forefront of this movement, offering services that significantly contribute to the quality of life for older adults, whether they're moving, aging in place or in need of in-home care.

In recent years, the rapidly expanding aging population has become a focal point for innovation across several industries, and the home service space is no exception. Home is where the heart is, after all, and more and more seniors are choosing to age in place in the wake of the COVID-19 pandemic — 77% of adults over the age of 50 say they prefer to age in place. As a result, the combination of senior care and home services has never been more intertwined. Here are some of the home service franchise brands that are finding unique ways to support seniors in various aspects of their lives.

TruBlue: Simplifying Home Maintenance Through Subscriptions

TruBlue Home Service Ally is a growing home maintenance franchise that believes aging in place starts with a safe home, which is why the company offers ongoing in-home support to help seniors remain at home for as long as possible. This includes an innovative subscription model. By adopting a concept similar to that of automotive care, TruBlue offers routine home maintenance services, from cleaning the gutters to changing the HVAC filters, recognizing the importance of regular upkeep to ensure safety, comfort and peace of mind for seniors aging in place.

"Subscription services are poised to revolutionize the senior care space, currently a small yet rapidly evolving segment of our business,” said TruBlue President Sean Fitzgerald. “We've overhauled our approach to simplify management and enhance consumer understanding of essential home maintenance tasks. The challenge lies not in the willingness to maintain homes but in the knowledge of what exactly needs to be done.”

Caring Transitions: Personal Touch in Transition Services

Caring Transitions specializes in helping seniors and their families manage the often overwhelming process of downsizing, relocating or handling estate sales. What sets Caring Transitions apart is not just the breadth of services they offer but the depth of emotional and logistical support they provide during such significant life changes.

"One of my favorite things to do is ask our franchise owners what their favorite story is from owning the business,” said Jim Stapleton, vice president of development for Caring Transitions. “It's never about finding gold bars in the house or making a ton of money. It's about the ways they have made an impact in the lives of the families they serve. Our owners get a hug and a check after every job they do — that is pretty special.”

Comfort Keepers: Enhancing Quality of Life at Home

Comfort Keepers provides in-home care that is essential for many seniors who wish to age in place but require assistance with daily activities. By offering a broad spectrum of services, including light housekeeping, meal preparation and mobility assistance, Comfort Keepers plays a crucial role in enabling seniors to maintain their independence while receiving the care and support they need in the comfort of their own homes.

“It’s an important age group to reach because we have so many seniors that are aging,” said Vince Maffeo, a multi-unit Comfort Keepers franchisee in California. “My average Comfort Keepers client is between the ages of 80 and 83. There are over 10,000 people a day turning 65 in this country. That age group, the baby boomers, aren’t even our clients yet. If you think we are busy now, just wait until that age group begins to need our services. They will need professionals to provide individualized care and home repairs and care in the future.”

Comfort Keepers also recently announced a strategic alliance with TruBlue, showcasing how senior service brands are working together to generate awareness around the importance of taking care of the home and aging in place.

The Impact of Home Service Franchises on Senior Care

By focusing on both the practical and emotional aspects of aging, these home service franchise brands are not only enhancing the quality of life for seniors but also providing invaluable support to their families. For entrepreneurs looking to make a real difference in their communities, especially among the aging population, the home service space is becoming a top choice. 

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