1851

Being a leader&mdash;what does it take to be a great one? For a company to succeed, a lot has to do with who is at the top of the totem pole. If there is no real leadership or someone who isn&rsquo;t exuding leadership qualities, that company could end up in turmoil.&nbsp;

According to a recent Fast Company article, the top five qualities of a great leader include flexibility, the ability to communicate, humility and presence, being responsible, and a group of characteristics including courage, tenacity, and patience. One company&rsquo;s leadership is showcasing all of those qualities--Jersey Mike&rsquo;s. More specifically, Chief Marketing Officer Rich Hope, who displays a variety of those leadership qualities on a daily basis.

Rich Hope has been the CMO of Jersey Mikes for the past seven years, and has maintained the same quality of leadership throughout his tenure.

&ldquo;I have always had the same approach to leadership, and that&rsquo;s to empower people to do their job. I&rsquo;ve never micro-managed and have always given them the space and resources to do the job,&rdquo; Hope said. He also always tries to lead by example and work harder than his employees every single day.

He has also noticed that a positive attitude goes a long way.

&ldquo;Looking at things negatively never works. Yes, it&rsquo;s much easier to be negative, but try and approach everything with a positive attitude. Positivity goes a long way in this world, and it&rsquo;s an important aspect of leadership,&rdquo; said Hope. &nbsp;

When it comes to his proudest moment at Jersey Mike&rsquo;s, it&rsquo;s one that has come every year for the past seven years during Jersey Mike&rsquo;s Month of Giving in March. Hope organized this event, and during this month, Jersey Mike&rsquo;s partners with around 150 local charities and asks for customers to donate to the specific location&rsquo;s charity partner. On the final Wednesday of the month, their &ldquo;Day of Giving,&rdquo; 100 percent of the sales will be given to to a local cause. &nbsp;Last year they raised over $4.1 million, and this year, they hope for over $5 million. Hope stated they started at $700,000 seven years ago, and it makes him proud that that number keeps growing&mdash;a clear indicator that they&rsquo;re helping more and more people.

Aside from the &ldquo;Month of Giving,&rdquo; his other favorite thing about working at Jersey Mike&rsquo;s is the people.

&ldquo;I work with an extraordinary group of people with passion for the brand. You can feel this energy and positivity in the air and everyone that I work with are great people to be around.&rdquo;

As far as advice to a new or experienced leader goes, it&rsquo;s the same for both.

&ldquo;Empower the people you work with. That has been a long-standing mentality in my career and it allows them to do their job. I don&rsquo;t want to do their job--I want them to want to do it. And I can&rsquo;t say this enough&mdash;it&rsquo;s vital to always stay positive.&rdquo; &nbsp;

How Jersey Mike’s Chief Marketing Officer Uses Positivity to Drive Success  

1851 Franchise

Jersey Mike’s Chief Marketing Officer, Rich Hope, explains how he lets a positive attitude fuel his leadership style.  


how-jersey-mikes-chief-marketing-officer-uses-positivity-to-drive-success

Paris Baguette Canada

Photo of exterior of a Paris Baguette location

How Much Can I Make as a Paris Baguette Franchisee?

paris-baguette-franchise-disclosure-document-analysis

Busy Bee Jumpers

Busy Bee Jumpers: Where Proven Success Meets People-First Franchising

busy-bee-jumpers-franchise-culture-success

busy-bee-jumpers-consumer-positioning-image-kids-jumping-bounce-house

Delivering Fun With a Smile: How Busy Bee Jumpers Earns 5-Star Raves From Families Across New England

busy-bee-jumpers-party-rentals

busy-bee-jumpers-franchise-positioning-image

Bouncing Into Business: How Busy Bee Jumpers Is Building the First National Bounce House Franchise

franchise-opportunity-busy-bee-jumpers-franchise

Layne's Chicken Fingers

Photo of exterior of Layne's Chicken Fingers restaurant

Layne’s Franchisees Capitalize on First-To-Market Advantage in Chicken Finger Frenzy

laynes-franchise-first-mover-advantage

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

McDonald’s To Hire 375,000 Workers as It Prepares for Major U.S. Expansion

mcdonalds-to-hire-375000-workers-as-it-prepares-for-major-us-expansion

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

franchise supplier award design with Locate AI logo and 1851 Franchise badge

Franchise Real Estate Services | Locate AI — Emerging Leaders in Franchise Support

locate-ai-emerging-leaders-in-franchise-support

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition — Point of Differentiation

how-to-position-your-value-proposition-with-a-point-of-differentiation

Guide To Selling Franchises: How To Set the Right Expectations

guide-to-selling-franchises-how-to-set-the-right-expectations

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

The Top 20 Handyman Franchises To Invest in for 2025

top-handyman-franchises-to-invest-in

The Top 20 Cleaning Franchises to Invest in for 2025

top-cleaning-franchises-to-invest-in

Affordable Franchise Opportunities: Exploring Low-Cost Home Service Franchises Under $50K

affordable-franchise-opportunities-exploring-low-cost-home-service-franchises-under-50k

franchisee spotlight graphic with photo of Brianna and Matt Fitchett, Seniors Helping Seniors logo

Nonprofit Leaders to Bring Seniors Helping Seniors® Franchise to East Bay, California

nonprofit-leaders-to-bring-seniors-helping-seniors-franchise-to-east-bay-california

How Jersey Mike’s Chief Marketing Officer Uses Positivity to Drive Success

MORE STORIES LIKE THIS