1851

Being a leader&mdash;what does it take to be a great one? For a company to succeed, a lot has to do with who is at the top of the totem pole. If there is no real leadership or someone who isn&rsquo;t exuding leadership qualities, that company could end up in turmoil.&nbsp;

According to a recent Fast Company article, the top five qualities of a great leader include flexibility, the ability to communicate, humility and presence, being responsible, and a group of characteristics including courage, tenacity, and patience. One company&rsquo;s leadership is showcasing all of those qualities--Jersey Mike&rsquo;s. More specifically, Chief Marketing Officer Rich Hope, who displays a variety of those leadership qualities on a daily basis.

Rich Hope has been the CMO of Jersey Mikes for the past seven years, and has maintained the same quality of leadership throughout his tenure.

&ldquo;I have always had the same approach to leadership, and that&rsquo;s to empower people to do their job. I&rsquo;ve never micro-managed and have always given them the space and resources to do the job,&rdquo; Hope said. He also always tries to lead by example and work harder than his employees every single day.

He has also noticed that a positive attitude goes a long way.

&ldquo;Looking at things negatively never works. Yes, it&rsquo;s much easier to be negative, but try and approach everything with a positive attitude. Positivity goes a long way in this world, and it&rsquo;s an important aspect of leadership,&rdquo; said Hope. &nbsp;

When it comes to his proudest moment at Jersey Mike&rsquo;s, it&rsquo;s one that has come every year for the past seven years during Jersey Mike&rsquo;s Month of Giving in March. Hope organized this event, and during this month, Jersey Mike&rsquo;s partners with around 150 local charities and asks for customers to donate to the specific location&rsquo;s charity partner. On the final Wednesday of the month, their &ldquo;Day of Giving,&rdquo; 100 percent of the sales will be given to to a local cause. &nbsp;Last year they raised over $4.1 million, and this year, they hope for over $5 million. Hope stated they started at $700,000 seven years ago, and it makes him proud that that number keeps growing&mdash;a clear indicator that they&rsquo;re helping more and more people.

Aside from the &ldquo;Month of Giving,&rdquo; his other favorite thing about working at Jersey Mike&rsquo;s is the people.

&ldquo;I work with an extraordinary group of people with passion for the brand. You can feel this energy and positivity in the air and everyone that I work with are great people to be around.&rdquo;

As far as advice to a new or experienced leader goes, it&rsquo;s the same for both.

&ldquo;Empower the people you work with. That has been a long-standing mentality in my career and it allows them to do their job. I don&rsquo;t want to do their job--I want them to want to do it. And I can&rsquo;t say this enough&mdash;it&rsquo;s vital to always stay positive.&rdquo; &nbsp;

How Jersey Mike’s Chief Marketing Officer Uses Positivity to Drive Success  

1851 Franchise

Jersey Mike’s Chief Marketing Officer, Rich Hope, explains how he lets a positive attitude fuel his leadership style.  


how-jersey-mikes-chief-marketing-officer-uses-positivity-to-drive-success

Caring Transitions

How Caring Transitions Supports Adult Children in Managing Their Parents’ Moves

how-caring-transitions-supports-adult-children-in-managing-their-parents-moves

Senior Care Authority

Senior Care Authority Is a Great Fit for Multi-Generational Business Ownership

senior-care-authority-is-a-great-fit-for-multi-generational-business-ownership

The Growing Need for Senior Downsizing: How Caring Transitions Is Leading the Way

the-growing-need-for-senior-downsizing-how-caring-transitions-is-leading-the-way

Sola Salons

How Myrle and Julie McNeal Built a Thriving Sola Salons Franchise Empire with 17 Units

how-myrle-and-julie-mcneal-built-a-thriving-sola-salons-franchise-empire-with-17-units

Pet Wants

Why Fresh, Healthy Food Matters for Your Pet's Long-Term Health

fresh-pet-food-unleashing-the-power-of-healthy-nutrition-for-your-furry-family

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Roof Scientist Launches Franchise Opportunity, Revolutionizing Roof Preservation with Innovative Technology

roof-scientist-launches-franchise-opportunity-revolutionizing-roof-preservation-with-innovative-technology

Restaurant Business: How McDonald's Is Restructuring To Compete With Specialized Chains

restaurant-business-how-mcdonalds-is-restructuring-to-compete-with-specialized-chains

Design with hundred dollar bill and orange "recession" banner across the middle

ABC News: Recession Risks Are Rising, Economists Say. Here’s What to Know.

recession-risks-impact-economy-franchise-world

NRA: Restaurants Focus On Enhancing In-Store Experiences To Attract Diners in 2025

nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025

The Joint Chiropractic - Dr. Anthony Tran - IFA Franchisee of the Year - 1851 Franchise

The Joint Chiropractic’s Dr. Anthony Tran Named Franchisee of the Year by the IFA

joint-chiropractic-dr-anthony-tran-ifa

Franchise Banking/Financing | ApplePie Capital — Emerging Leaders in Franchise Support

franchise-bankingfinancing-applepie-capital-emerging-leaders-in-franchise-support

How To Use Call Centers To Improve Customer Retention and Franchisee Support

how-to-use-call-centers-to-improve-customer-retention-and-franchisee-support

Meet the Supplier graphic with 1851 Franchise and LoyaltyLoop logos

LoyaltyLoop: Customer Experience Management To Boost Loyalty and Reputation

loyaltyloop-franchise-customer-experience-supplier

ActiveCampaign - Franchise Marketing Automation - Emerging Leaders Franchise Support

Franchise Marketing Automation | ActiveCampaign — Emerging Leaders in Franchise Support

franchise-marketing-automation-activecampaign-emerging-leaders-in-franchise-support

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Top 25 Emerging Restaurant Franchises - 1851 Franchise

Top 25 Emerging Restaurant Concepts to Consider in 2025

top-emerging-restaurant-concepts-to-consider

Domonique Downing - Big Frog Franchise - Fayetteville, GA - 1851 Franchise

Coca-Cola Scientist Finds Path to Autonomy with Big Frog Franchise in Fayetteville, Georgia

big-frog-franchise-fayetteville-georgia

The Top Quick Service Restaurant Franchises for 2025

the-top-quick-service-restaurant-franchises

How Jersey Mike’s Chief Marketing Officer Uses Positivity to Drive Success

MORE STORIES LIKE THIS