1851

<div id="pastingspan1" style=""><span style="">Go anywhere and you&#8217;re bound to see people glued to their phones. Whether they are sending out a tweet complaining about the weather or confirming they will be at tomorrow&#8217;s 9:00 a.m. meeting, people use their phones for everything. A <a href="https://www.comscore.com/Insights/Blog/Number-of-Mobile-Only-Internet-Users-Now-Exceeds-Desktop-Only-in-the-U.S?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mobile-marketing-is-allowing-franchisees-to-reach-more-customers-4323" target="_blank" rel="nofollow" target="_blank">report from comScore</a>, the cross-platform measurement company, found that mobile use is dominating U.S. digital consumption. In March 2015, the number of mobile-only adult users (11.3 percent) age 18 and up exceeded the number of desktop-only internet users (10.6 percent). The report showed this was significant because people are using their phones everywhere, not just while out of the house.</span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">&#8220;This mobile-only milestone is meaningful because it signifies how smartphones and tablets (particularly the former) are becoming &#8211; or rather, have already become &#8211; our primary access point to the internet,&#8221; said comScore Senior Marketing Insights Analyst Adam Lella. &#8220;For the longest time, the desktop computer was that vehicle connecting us all online, but the convenience of being able to communicate on-the-go, 24/7, and with the entire world&#8217;s information in our pocket gave the smartphone certain technological advantages over the fixed web.&#8221;</span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">comScore said advancement in 4G data speed, small, but powerful processor chips and lighter phones are fueling this trend. Franchise brands are taking notice of this mobile preference and employing more mobile marketing techniques to drive customer acquisition, increase sales and build awareness for franchise development. But in order to do so, there are a couple key levers that all brands need to consider pulling when it comes to mobile marketing. </span></div><div id="pastingspan1"><span style=""><strong><br /></strong></span></div><div id="pastingspan1"><span style=""><strong>Optimize Your Website</strong></span></div><div id="pastingspan1" style=""><span style="">Our quick, get it done yesterday attitude will not stand for a mobile site that takes forever to load and is not easy to navigate. Creating a seamless mobile website is imperative for franchise brands and especially for restaurants, as a poorly designed site can result in a lost sale. Scott Iversen, vice president of marketing for <a href="http://www.toppersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mobile-marketing-is-allowing-franchisees-to-reach-more-customers-4323" target="_blank" rel="nofollow" target="_blank">Toppers Pizza</a>, said a properly designed site with easy navigation and quick load times can help immensely. <a href="http://topperspizza.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mobile-marketing-is-allowing-franchisees-to-reach-more-customers-4323" target="_blank" rel="nofollow" target="_blank">Toppers Pizza</a> recently relaunched their website in August 2015 and it has been a great success. The user-friendly interface and sleeker design has resulted in a <a href="http://topperspizza.1851franchise.com/article_details/3904/Toppers-Pizza-Aims-to-Stay-Ahead-of-the-Technology-Curve?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mobile-marketing-is-allowing-franchisees-to-reach-more-customers-4323" target="_blank" rel="nofollow" target="_blank">40 percent jump in system-wide orders</a> being placed online.</span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">&#8220;Consumers want things right away and they are not going to wait long on a mobile site to place an order. They will move on to something else quickly, so it&#8217;s important for us to constantly optimize our sites&#8217; pages to make it a seamless ordering process,&#8221; Iversen said. &#8220;Functionality is the key to having a mobile site work. In the pizza business, we want our customers to find pictures of our products and descriptions about our menu quickly so they can place their orders as efficiently as possible. And a responsive design that formats to a phone&#8217;s size will only help your cause.&#8221;</span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>Present Special Offers</strong></span></div><div id="pastingspan1" style=""><span style="">A slick looking and optimized website is part of the recipe for mobile marketing success, but in order to stay ahead of the game, it needs to make a brand stand out. Providing customers with special mobile online deals is a way for brands to entice customers to keep coming back. Toppers for instance, used only mobile and digital to build an entire teaser campaign around their recent 3-Cheese GarlixStix limited time offer introduction. It was so effective, that the 3-Cheese GarlixStix became the number two selling TopperStix overnight and the brand decided to make it a permanent part of its menu. Iversen said providing special offers like this via mobile can drive great lasting power for brands as it engages customers on the device they use most often and encourages repeat business.</span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">&#8220;Your goal with mobile marketing is to make things easy and enticing for customers. An optimized site is great, but offering deals and specials can keep the customers interested so they will come back,&#8221; Iversen said. &#8220;This way you&#8217;re encouraging people to go on their smartphones more, thus promoting your brand.&#8221;</span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">From developing an optimized site to sweetening a deal, brands are turning to mobile more than ever to engage customers and drive repeat business while continually building brand awareness. </span></div><div style="   font-style: normal;"></div>

1851 Franchise

A mobile-optimized website and special offers can promote a brand and motivate customers to further engage

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How Mobile Marketing is Allowing Franchisees to Reach More Customers  

how-mobile-marketing-is-allowing-franchisees-to-reach-more-customers

Home Halo

Home Halo’s 160-Step Launch Process: Setting Franchisees Up for Success

home-halo-franchise-launch-process

VA Reimbursement: A Unique Opportunity for Home Halo Franchisees

va-reimbursement-a-unique-opportunity-for-home-halo-franchisees

Home Halo’s "Frank" Method: Coaching Franchisees to Greatness

home-halos-frank-method-coaching-franchisees-to-greatness

home-halo-dan-deak-personal-journey-headshot

Dan Deak's Personal Journey: From Caring Son to Home Halo CEO

dan-deaks-personal-journey-from-caring-son-to-home-halo-ceo

10 Reasons Why You Should Invest in a Home Halo Franchise

10-reasons-why-you-should-invest-in-a-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

McDonald’s To Hire 375,000 Workers as It Prepares for Major U.S. Expansion

mcdonalds-to-hire-375000-workers-as-it-prepares-for-major-us-expansion

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

What You Need To Know About Low-Cost Franchise Opportunities

what-you-need-to-know-about-low-cost-franchise-opportunities

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville 

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville, Illinois

dan-yangas-brings-family-flooring-legacy-full-circle-with-footprints-floors-franchise-in-naperville-illinois

Franchisee spotlight graphic with photo of Sean Phelan & Caring Transitions logo

From Tech to Transitions: Why This Caring Transitions Franchisee Left the Corporate World To Help Families Navigate Life’s Hardest Moves

sean-phelan-caring-transitions-franchise-austin

How Mobile Marketing is Allowing Franchisees to Reach More Customers

MORE STORIES LIKE THIS