Within the high-demand indoor air quality segment, Mold Medics, the emerging home services franchisor that offers mold mitigation, radon testing and mitigation, air duct cleaning and home disinfection, has built a model that addresses widespread consumer struggles with customized, lower-chemical mitigation and treatment solutions. In addition to the standard training necessary to launch a business and work in the environmental health segment, Mold Medics brings the expertise necessary for franchise owners to truly partner with their customers and create tailored solutions that many other providers do not offer.
“We’re set up to train and build both the knowledge base and confidence in the process and industry that franchise owners need to go into the field, know what they’re talking about and know how to execute on the business,” explained Tim Swackhammer, founder of Mold Medics. “Franchise owners are equipped with these tools as well as the information they need to make sure they aren’t taking on situations that aren’t appropriate.”
While Mold Medics franchise owners do not need to have prior experience in the mold mitigation or indoor air quality industries, it is incredibly important that they gain the necessary education prior to launching the business.
“Before they officially launch the franchise, we work with internal teams and external partners to provide the necessary background information and certifications,” added Swackhammer. “We work through industry jargon, proper protocols and procedures and make sure the franchise owners feel confident in the processes. That, to me, is a huge resource for new franchise owners. They have access to education and a team of experts that they can tap into rather than just saying ‘I don’t know.’”
The Gravity of the Industry and Importance of Training
Proper training is crucial in any business, but when franchise owners are working in such delicate situations, education and tact becomes that much more important. Many consumers view mold as a looming issue and do not have extensive knowledge beyond the fact that it is harmful and can be dangerous to their family’s health. Because of this, it is even more critical that the franchise owner has informed guidance to properly serve their customers.
"In this industry, it is vital that I approach customers with positive and effective solutions, ensuring they feel comforted while making a decision." said Michael Chapman, a Pittsburgh-area franchise owner. “I am helping to save a home and save people’s kids from being sick, and I’m able to do it without pressure and scare tactics thanks to the training and support I’ve received from Mold Medics.”
“The training and support we provide to the franchise owner really does help the consumer a lot,” explained Swackhammer. “Rather than the experience the owner has gained just from being in the field themselves, they’re able to tap into more resources with the corporate team, so they’re not trying to figure everything out on their own. Specifically with chemically sensitive clients or those with an exposure history, we can provide a lot more information and customized approaches through team brainstorming than the typical mold mitigation company can.”
After a combined decades of experience in the space, the Mold Medics leadership team has built a wealth of knowledge and witnessed the success that can come from proper education and high-quality customer interactions. As the franchise continues expanding to address increasing demand, it is committed to supporting its franchise owners with the education and collaboration they need to find success.
“If someone is thinking about investing in Mold Medics and they’re afraid because they’re not a handyman or don’t know about mold, they shouldn’t think that those are barriers that will stop them from getting into business,” said Chapman. “Everything can be learned very quickly with the support and passion of the Swackhammers, and the support is persistent. Still, everyone will pick up the phone and help me out. Even without prior experience, the business is more attainable than you might think.”
For more information on franchising with Mold Medics, visit https://www.moldmedics.com/franchising.