How Much Can I Make as a USA Insulation Franchise Owner?

USA Insulation, the insulation franchise under multi-brand home services franchisor Threshold Brands, is emerging as a leader in the $10 billion home-insulation industry as homeowners and renters increasingly prioritize energy efficiency. Additionally, the pandemic has resulted in a record-high boom in the housing market as more people invest in home ownership for the first time. As a result, renovation services are in high demand.

With nearly four decades of experience in the industry and a recent partnership with Threshold Brands, USA Insulation is well-positioned to tap into this demand. And it’s a method that’s working: current franchise owners are seeing record-breaking sales and the brand is increasingly appealing to savvy entrepreneurs across the country.

“People are buying homes in record numbers, and even those who aren’t are reinvesting in their existing homes. Both trends have caused a surge in demand for home insulation,” said USA Insulation brand president Patrick Pitrone. “Insulation has proven to be one of the most cost-effective upgrades you can make on a home. It pays for itself in just a few years.”

And the USA Insulation franchise opportunity is proving to be an equally attractive investment. The total investment necessary to begin operation of a USA Insulation franchise ranges from $170,500 to $346,000, according to the brand’s 2021 FDD.

When questioning how much USA Insulation franchisees can expect to make on that investment, the brand’s FDD notes the average total gross sales in 2020 of the representative franchisees was $1,951,440. And for those who have found extreme success with the model, the highest total gross sales in 2020 was $6,195,659.

USA Insulation provides owners with the opportunity to build a lucrative business of their own from the ground up. What’s more, the brand’s franchise model offers attractive benefits including a low initial investment, access to a proprietary insulation product, a high-demand service, world-class support and scalable operations.

Now, after joining Threshold Brands in March 2021, USA Insulation franchise owners have the added benefit of additional support, leveraging the experience of a powerhouse corporate team in addition to having a vast network of additional franchise owners across the country. 

“Threshold offers us the ability to capitalize on the knowledge, best practices and resources of eight brands, all of which are succeeding in different segments of the same industry we are in. That in itself has given our franchise owners incredible new growth opportunities,” said Pitrone.

USA Insulation owners also have the opportunity to leverage Threshold’s cross-brand initiatives and diversify their portfolio by owning other established and emerging home service brands within the Threshold umbrella. 

“Our team is here to provide constant support and ensure that the processes are easy to master and franchisees have the help they need every step of the way,” said R. Scott Sutton, chief growth officer at Threshold Brands. “Additionally, owners can easily expand into new business opportunities that aren’t otherwise available in other franchises. Our structure allows owners to grow laterally within our system, expanding their portfolio and revenue potential while benefiting from the ability to leverage existing relationships within their territory and offer their client base a complementary set of services.”

Now, USA Insulation is looking for growth-minded entrepreneurs interested in dominating the booming home insulation segment in markets across the country, starting with development in Harrisburg, Pennsylvania; Kansas City, Kansas; Minneapolis and St. Paul, Minnesota; Long Island, New York; and Omaha, Nebraska. Overall, Pitrone says the brand aims to open 22 new territories by the end of 2022.

The startup costs to open a USA Insulation franchise range from $170,500 to $346,000, including approximately $170,500 to $346,000 in fees that must be paid to the franchisor or its affiliates, prior to opening. For more information, visit https://www.usainsulationfranchise.com/