How Multi-Unit Franchisee Emily Raburn Grew with the Amazing Lash Studio Brand

Emily Raburn grew up in the farming town of Turkey, Texas and spent her childhood working on her family’s 7,000-acre farm and raising peanuts, cotton, wheat and hay.  

“You can’t be lazy when you are a farmer, you have to get out there and work every single day,” said Raburn. “That hard-working attitude makes you appreciate what you have. Working on a farm taught me how to run my business — without that foundation, I wouldn’t have been as successful as I am today.”

In 2004 Raburn started her career with an insurance agency that she still owns today. In 2015 Raburn’s friend opened an Amazing Lash Studio® in Boca Raton, Florida and encouraged her to check out the franchise opportunity. 

“The membership-based business model immediately stood out to me because it enabled franchisees to be able to be extremely successful and profitable with their investment,” said Raburn. “Plus, the Amazing Lash Studio corporate team offered outstanding franchisee support, and it was clear that they truly wanted me to succeed — they’re there to help every step of the way, whether it be with staffing, marketing, operations or anything else.”

Raburn officially became an Amazing Lash Studio franchise owner in 2015, opening her first location in Lubbock, Texas followed by a second in Amarillo. Raburn currently has another studio open in Tulsa and one more soon to be under construction in Oklahoma. 

When it comes to the secret of her success, Raburn says the most important thing is having the right management team in place. “When you have great people in the positions that oversee the day-to-day operations, you are positioned for success,” she said. “Still, as an owner, it is important to be active and communicate heavily with the managers and stylists. I have a great team that I love working with.”

The feeling is mutual — Raburn’s family, friends and team members all rave about how hardworking and inspiring she is as an entrepreneur in Texas. 

When the COVID-19 pandemic hit, Raburn notes that the Amazing Lash Studio corporate team took action right away and helped guide all franchisees through the unprecedented time. With various protocols, communications and resources in place, Raburn had the malleable infrastructure needed to survive the closures. Raburn was able to shut off membership charges for her loyal clients, which was deeply appreciated. Now, her studios are reopened and already starting to see a return to normalcy.  

“Members have been excited to get back into the studio and renew their services,” said Raburn. “There hasn’t been a ton of hesitation, which is surprising. Everyone is wearing masks and getting their temperature checked to ensure that the environment is as safe as possible. In addition to established members, we’re seeing a lot of new customers come in as well.” 

Overall, Raburn notes how incredible of an experience it has been to work with the Amazing Lash brand. “The franchise system been a huge blessing and has enabled me to give back to my community,” said Raburn. “I came with no experience in the franchising world, and Amazing Lash provided the infrastructure needed to succeed. I am excited to continue growing, and I can’t wait to see what the future holds.”

According to Lauren Wanamaker, Sr. Director of Franchise Development of Amazing Lash Franchise, LLC, is proud to collaborate with inspiring multi-unit owners like Raburn. “Now that studios are starting to reopen, the brand is eager to continue its expansion with qualified multi-unit franchisees who have a passion for and want to bring to their community the Amazing Lash Studio brand’s industry-leading services,” she said.

The investment range for an Amazing Lash Studio® franchise is $239,210 to $508,510. To learn more about franchising with Amazing Lash Franchise, LLC, visit https://franchising.amazinglashstudio.com/

*As per the March 30, 2020, Franchise Disclosure Document. 

Amazing Lash Franchise, LLC. (“ALF”) 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.  SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Each Amazing Lash Studio® location is independently owned and operated. Amazing Lash Studio® and Amazing Lash Studio + design are registered trademark of ALF.