1851

<a href="https://powertrucksusafranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-power-trucks-usa-is-creating-a-full-service-automotive-care-franchise-opportunity-in-a-50-billion-specialty-equipment-and-aftermarket-accessory-industry-2719043" target="_blank" rel="nofollow">Power Trucks USA</a>, the one-stop automotive accessory shop and service center, recently announced the official launch of its franchise opportunity. What started as ASL Off-Road, a niche shop specializing in spray-in bed liners by Jeremiah Fiel has turned into a unique, full-customization and service destination with the help of Jeff Shiring and Whitecap Enterprises. Power Trucks USA is distinctly positioned to offer multiple, categorically different B2C and B2B revenue streams - Automotive Aftermarket Accessory Sales and Installations, General Automotive Maintenance, and Commercial Tuck/Fleet Accessory Sales. Since 2005, Fiel has been building relationships with multiple suppliers to ensure efficient pricing on best-in-class accessories and parts. In addition to strong ROI, Power Trucks USA Franchise offers a built-in work-life balance with store hours being owner and customer friendly.“There’s never been a better time to get into this business,” says&nbsp;<a href="https://www.linkedin.com/in/jeremiah-fiel-5555476?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-power-trucks-usa-is-creating-a-full-service-automotive-care-franchise-opportunity-in-a-50-billion-specialty-equipment-and-aftermarket-accessory-industry-2719043" target="_blank" rel="nofollow">Fiel</a>, founder and CEO of Power Trucks USA Franchising. “The&nbsp;<a href="https://www.plasticstoday.com/automotive-and-mobility/automotive-aftermarket-trending-strong-through-2026?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-power-trucks-usa-is-creating-a-full-service-automotive-care-franchise-opportunity-in-a-50-billion-specialty-equipment-and-aftermarket-accessory-industry-2719043" target="_blank" rel="nofollow">aftermarket accessory industry just continues to grow. It’s up to over $50 billion a year</a>, and now with auto prices skyrocketing, people are holding on to their vehicles longer and spending more to customize them and keep them on the roads.”<h4>How Power Trucks USA Was Born</h4>Power Trucks USA was founded in 2018 by Jeremiah Fiel and Jeff Shiring. Fiel is&nbsp; a serial entrepreneur who has spent over 12 years in the truck accessory business as the founder and owner of ASL Off-Road (ASL). Shiring has over 30 years of executive experience in numerous industries and&nbsp; is the founder and owner of&nbsp;<a href="https://whitecapenterprises.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-power-trucks-usa-is-creating-a-full-service-automotive-care-franchise-opportunity-in-a-50-billion-specialty-equipment-and-aftermarket-accessory-industry-2719043" target="_blank" rel="nofollow">Whitecap Enterprises</a>, a private asset management company that builds high-performing, customer focused companies.&nbsp;“Our primary focus at Whitecap Enterprises is to find the right people - those with strong, underlying core values and a passion for growth and success,” Shiring said. “Jeremiah embodies that philosophy and the Power Trucks USA Franchise opportunity is uniquely positioned for success in what is widely considered an undervalued industry.”&nbsp;“I started out at a young age building houses, which led me into the electrical field, becoming an experienced commercial and residential electrician at 23 years old,” said Fiel. “While working as an electrician, I founded American Electrical Solutions, a small commercial electrical company in Northern Virginia. I learned at a young age that hard work and determination was the key to success. That mentality has served me well over the years.”After three years of growing American Electrical Solutions, Fiel grew tired of sitting in D.C. traffic, running from job site to job site, so he decided to&nbsp;open American Spray Liners in his hometown of Warrenton, Virginia to gain more time to spend with his family. With this, Power Trucks USA was born, named out of patriotic respect for Fiel’s father who served in the Marine Corps and his grandfather who served in the Air Force and Navy. Fiel says he quickly became the authority in truck accessories in his community and connected with the dealerships in the surrounding areas to mutually help each other grow.Power Trucks USA performs all truck, Jeep, car and SUV aftermarket accessory sales, services, and installations. These include everything from lift kits, wheels, bumpers, lighting, Tonneau bed covers, toolboxes, hitches, and winches to window tinting, audio systems and floor mats. In addition, their team also performs all general maintenance services, including oil changes, brakes, tires, and engine repairs on all types of vehicles.Last year, Fiel and Shiring began looking into ways to grow the Power Trucks USA brand and immediately recognized the potential benefits of expanding the company’s footprint through franchising.“By franchising, we can offer a turnkey opportunity to hard-working, motivated individuals who are looking to own a lucrative business and become leaders in their communities,” Fiel said. “I love the story of Ray Kroc and the story of franchising. The whole concept is about consistency — customers know McDonald’s cheeseburgers and chicken nuggets will be there every time. That is what we want to bring to the automotive aftermarket accessory industry.”<h4>The Advantages of a Power Trucks USA Franchise</h4>With over 15 years of customer service and automotive experience, Fiel says motivated and passionate entrepreneurs can leverage Power Trucks USA’s proven system and team to achieve success. One of the most significant benefits of ownership, Fiel says, is the opportunity to enjoy an attractive work/life balance.“When I was building the business, I was scared to death to give myself time off,” said Fiel. “But soon, I saw that the business could run successfully, and I could have the time to drive my kids to school every day or leave the office early enough to coach baseball or volleyball. Most other shops operate at odd and unreliable hours, but we always open at 8 A.M. and close at 6 P.M.”Additionally, Fiel says prospective franchisees can get in at the ground floor of an underserved and recession-resistant market with a low investment and high-revenue potential. Today, coming out of the COVID-19 pandemic, the automotive industry has proven to be uniquely resilient against the challenges of the past two years. With inflation, people are spending more money than ever on the upkeep of their personal assets, including their cars.&nbsp;“Not many concepts have the kind of ROI potential that we do in our segment,” said Jeremiah. “We had 41.3% gross profit in 2021. I was doing very well financially owning the business myself, and the margins are certainly up from where I was.”&nbsp;And since incoming owners will be the first in the Power Trucks USA system, Fiel says they will have an exceptional level of support through every step of the process. The company helps research trade areas to find the right retail space and provide assistance throughout facility buildout - store configuration, equipment displays, service bay configuration, etc. They also provide a mentoring and hands-on training program to answer any and all questions and concerns while providing their partners with the same level of service they provide their customers.“Support is really key,” said Fiel. “The hardest thing about a small business is making decisions quickly. We’ve already made those calls and have learned those lessons over the years, and we will be there to help guide franchisees. We will never leave someone stranded. With our support and mentoring, franchisees will have all the tools to become experts in the automotive aftermarket accessory industry.”<h4>Why the Future is Bright for Power Trucks USA</h4>Now, Fiel says the time has never been better to join the Power Trucks USA system, and the team hopes to sell its first two franchise units by the end of 2022. And as a new franchise concept, the brand boasts wide-open territory availability. The team aims to grow around its immediate Northern Virginia area first and then build out from there, targeting primed markets in towns along the East Coast and then expanding West into Texas, Arizona, Nevada and beyond.Fiel says the ideal Power Trucks USA franchisee is someone business-savvy who has experience in customer service and is comfortable being the face of their business.&nbsp;We need passionate, hardworking, good-hearted people who know and understand top quality customer&nbsp;service. These could be business-savvy auto technicians, service writers or entrepreneurs from other trades. The start-up costs to buy a Power Trucks USA franchise range from $258,775 to $498,207, with potential gross sales of $2.5M as reported in the 2022 Franchise Disclosure Document.*“We really decided to franchise Power Trucks USA because it has had such a positive impact on our lives, the lives of our employees and our community — it allowed me to follow my passion for cars, spend fewer hours at work and make a great living,” said Fiel. “Now, we want to share it with highly motivated individuals looking to become their own boss, achieve financial goals, positively impact and influence their community, and fulfill their automotive passions.”For more information, visit:&nbsp;<a href="https://powertrucksusafranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-power-trucks-usa-is-creating-a-full-service-automotive-care-franchise-opportunity-in-a-50-billion-specialty-equipment-and-aftermarket-accessory-industry-2719043" target="_blank" rel="nofollow">https://powertrucksusafranchising.com/</a>*As reported in the Power Trucks USA 2022 Franchise Disclosure Document (FDD). Please see Item 7 and Item 19 for more information regarding investment ranges and potential earnings.

How Power Trucks USA is Creating a Full-Service Automotive Care Franchise Opportunity in a $50 Billion Specialty-Equipment and Aftermarket Accessory Industry

1851 Franchise

With high-revenue potential with the corporate unit seeing $2.5M in sales in 2021, an attractive work/life balance and a proven business model, the automotive brand is well-positioned to expand out from its home state of Virginia and beyond.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-power-trucks-usa-is-creating-a-full-service-automotive-care-franchise-opportunity-in-a-50-billion-specialty-equipment-and-aftermarket-accessory-industry

CapitalSpring

Graphic with orange chart and hand pointing at graph

CapitalSpring Closes on Initial $505 Million of $1 Billion Target just Two Months After the Launch of its Seventh Flagship Investment Fund 

capitalspring-closes-505m-fund-vii

Children's Lighthouse

How Families Are Building Brighter Futures Together With Children’s Lighthouse

how-families-are-building-brighter-futures-together-with-childrens-lighthouse

One Hour Heating and Air Conditioning

One Hour Heating & Air Conditioning Franchise - Paul and Will Harris - 1851 Franchise

Keeping the Crystal Coast Comfortable: How a Father-Son Duo Brought One Hour HVAC to Their Community

one-hour-heating-ac-franchise-paul-will-harris-crystal-coast

Caring Transitions

Caring Transitions: A Recession-Resistant Franchise Opportunity for Entrepreneurs

caring-transitions-a-recession-resistant-franchise-opportunity-for-entrepreneurs

Minuteman Press International

L-R: Bob Titus (CEO), Eric Shank (Catonsville, MD), Bob Heimbuch (RVP), and Nick Titus (President).

Minuteman Press Franchise Owner Eric Shank Recognized at World Expo

minuteman-press-franchise-owner-eric-shank-earns-standing-ovation-at-world-expo-for-growth-in-catonsville-md

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Crunch Fitness Franchise - Sixth Street Minority Stake - CR Fitness - 1851 Franchise

Sixth Street Takes Minority Stake in CR Fitness, the Largest Crunch Fitness Franchisee

cr-fitness-crunch-fitness-sixth-street-investment

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Why Franchise Due Diligence Is Like Marriage: An Interview with Joe Manuszak of UNITS Moving and Portable Storage

joe-manuszak-franchise-due-diligence-units-portable-storage

Woof Gang Bakery & Grooming Franchise Costs, Fees, Profit and Data for 2025

woof-gang-bakery-grooming-franchise-costs-fees-profit-and-data

The Decision To Franchise: A Founder’s Playbook From Bee Organized’s Kristen Christian

the-decision-to-franchise-a-founders-playbook-from-bee-organizeds-kristen-christian

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

How Power Trucks USA is Creating a Full-Service Automotive Care Franchise Opportunity in a $50 Billion Specialty-Equipment and Aftermarket Accessory Industry

MORE STORIES LIKE THIS