How Power Trucks USA is Creating a Full-Service Automotive Care Franchise Opportunity in a $50 Billion Specialty-Equipment and Aftermarket Accessory Industry

Power Trucks USA, the one-stop automotive accessory shop and service center, recently announced the official launch of its franchise opportunity. What started as ASL Off-Road, a niche shop specializing in spray-in bed liners by Jeremiah Fiel has turned into a unique, full-customization and service destination with the help of Jeff Shiring and Whitecap Enterprises. Power Trucks USA is distinctly positioned to offer multiple, categorically different B2C and B2B revenue streams - Automotive Aftermarket Accessory Sales and Installations, General Automotive Maintenance, and Commercial Tuck/Fleet Accessory Sales. Since 2005, Fiel has been building relationships with multiple suppliers to ensure efficient pricing on best-in-class accessories and parts. In addition to strong ROI, Power Trucks USA Franchise offers a built-in work-life balance with store hours being owner and customer friendly.

“There’s never been a better time to get into this business,” says Fiel, founder and CEO of Power Trucks USA Franchising. “The aftermarket accessory industry just continues to grow. It’s up to over $50 billion a year, and now with auto prices skyrocketing, people are holding on to their vehicles longer and spending more to customize them and keep them on the roads.”

How Power Trucks USA Was Born

Power Trucks USA was founded in 2018 by Jeremiah Fiel and Jeff Shiring. Fiel is  a serial entrepreneur who has spent over 12 years in the truck accessory business as the founder and owner of ASL Off-Road (ASL). Shiring has over 30 years of executive experience in numerous industries and  is the founder and owner of Whitecap Enterprises, a private asset management company that builds high-performing, customer focused companies.

“Our primary focus at Whitecap Enterprises is to find the right people - those with strong, underlying core values and a passion for growth and success,” Shiring said. “Jeremiah embodies that philosophy and the Power Trucks USA Franchise opportunity is uniquely positioned for success in what is widely considered an undervalued industry.”

“I started out at a young age building houses, which led me into the electrical field, becoming an experienced commercial and residential electrician at 23 years old,” said Fiel. “While working as an electrician, I founded American Electrical Solutions, a small commercial electrical company in Northern Virginia. I learned at a young age that hard work and determination was the key to success. That mentality has served me well over the years.”

After three years of growing American Electrical Solutions, Fiel grew tired of sitting in D.C. traffic, running from job site to job site, so he decided to open American Spray Liners in his hometown of Warrenton, Virginia to gain more time to spend with his family. With this, Power Trucks USA was born, named out of patriotic respect for Fiel’s father who served in the Marine Corps and his grandfather who served in the Air Force and Navy. Fiel says he quickly became the authority in truck accessories in his community and connected with the dealerships in the surrounding areas to mutually help each other grow.

Power Trucks USA performs all truck, Jeep, car and SUV aftermarket accessory sales, services, and installations. These include everything from lift kits, wheels, bumpers, lighting, Tonneau bed covers, toolboxes, hitches, and winches to window tinting, audio systems and floor mats. In addition, their team also performs all general maintenance services, including oil changes, brakes, tires, and engine repairs on all types of vehicles.

Last year, Fiel and Shiring began looking into ways to grow the Power Trucks USA brand and immediately recognized the potential benefits of expanding the company’s footprint through franchising.

“By franchising, we can offer a turnkey opportunity to hard-working, motivated individuals who are looking to own a lucrative business and become leaders in their communities,” Fiel said. “I love the story of Ray Kroc and the story of franchising. The whole concept is about consistency — customers know McDonald’s cheeseburgers and chicken nuggets will be there every time. That is what we want to bring to the automotive aftermarket accessory industry.”

The Advantages of a Power Trucks USA Franchise

With over 15 years of customer service and automotive experience, Fiel says motivated and passionate entrepreneurs can leverage Power Trucks USA’s proven system and team to achieve success. One of the most significant benefits of ownership, Fiel says, is the opportunity to enjoy an attractive work/life balance.

“When I was building the business, I was scared to death to give myself time off,” said Fiel. “But soon, I saw that the business could run successfully, and I could have the time to drive my kids to school every day or leave the office early enough to coach baseball or volleyball. Most other shops operate at odd and unreliable hours, but we always open at 8 A.M. and close at 6 P.M.”

Additionally, Fiel says prospective franchisees can get in at the ground floor of an underserved and recession-resistant market with a low investment and high-revenue potential. Today, coming out of the COVID-19 pandemic, the automotive industry has proven to be uniquely resilient against the challenges of the past two years. With inflation, people are spending more money than ever on the upkeep of their personal assets, including their cars.

“Not many concepts have the kind of ROI potential that we do in our segment,” said Jeremiah. “We had 41.3% gross profit in 2021. I was doing very well financially owning the business myself, and the margins are certainly up from where I was.”

And since incoming owners will be the first in the Power Trucks USA system, Fiel says they will have an exceptional level of support through every step of the process. The company helps research trade areas to find the right retail space and provide assistance throughout facility buildout - store configuration, equipment displays, service bay configuration, etc. They also provide a mentoring and hands-on training program to answer any and all questions and concerns while providing their partners with the same level of service they provide their customers.

“Support is really key,” said Fiel. “The hardest thing about a small business is making decisions quickly. We’ve already made those calls and have learned those lessons over the years, and we will be there to help guide franchisees. We will never leave someone stranded. With our support and mentoring, franchisees will have all the tools to become experts in the automotive aftermarket accessory industry.”

Why the Future is Bright for Power Trucks USA

Now, Fiel says the time has never been better to join the Power Trucks USA system, and the team hopes to sell its first two franchise units by the end of 2022. And as a new franchise concept, the brand boasts wide-open territory availability. The team aims to grow around its immediate Northern Virginia area first and then build out from there, targeting primed markets in towns along the East Coast and then expanding West into Texas, Arizona, Nevada and beyond.

Fiel says the ideal Power Trucks USA franchisee is someone business-savvy who has experience in customer service and is comfortable being the face of their business. We need passionate, hardworking, good-hearted people who know and understand top quality customer service. These could be business-savvy auto technicians, service writers or entrepreneurs from other trades. The start-up costs to buy a Power Trucks USA franchise range from $258,775 to $498,207, with potential gross sales of $2.5M as reported in the 2022 Franchise Disclosure Document.*

“We really decided to franchise Power Trucks USA because it has had such a positive impact on our lives, the lives of our employees and our community — it allowed me to follow my passion for cars, spend fewer hours at work and make a great living,” said Fiel. “Now, we want to share it with highly motivated individuals looking to become their own boss, achieve financial goals, positively impact and influence their community, and fulfill their automotive passions.”

For more information, visit: https://powertrucksusafranchising.com/

*As reported in the Power Trucks USA 2022 Franchise Disclosure Document (FDD). Please see Item 7 and Item 19 for more information regarding investment ranges and potential earnings.