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How Renew Crew Stands Apart from the Competition with a Proven Business Model, Exceptional Support and an Innovative Cleaning Service

The outdoor living space brand offers franchisees a turnkey business model, national buying power and eco-friendly services.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 2:14PM 08/25/20

When Stan Krempges noticed that his fence installation customers needed a way to keep their decks, fences and other outdoor structures clean and protected, he decided to work with leading coatings chemists to create an environmentally friendly protectant that would permeate wood surfaces and provide a deep seal against UV rays, dirt buildup and damaging moisture. Thus, Renew Crew was born as Wood ReNew in March of 1993.

In 2012 Krempges teamed up with Outdoor Living Brands, which acquired Wood ReNew and quickly diversified the business by adding services such as the cleaning and sealing of concrete, pavers, windows, gutters, siding and more. Wood ReNew was rebranded to Renew Crew to align with the rollout of the newly added services. Recently acquired by Premium Service Brands (PSB), Renew Crew now offers entrepreneurs the opportunity to join North America’s leading outdoor surface cleaning company, which boasts more than 20 years of experience and more than 6 million square feet cleaned, sealed and protected. now .

Here are some ways that Renew Crew stands out from the competition as a leading franchise opportunity.

Innovative and Eco-Friendly Outdoor Surface Cleaning

Although the majority of pressure washing companies use harsh chemicals such as caustic acids or chlorine to loosen and remove dirt and stains from decks, patios and siding, 50% of today’s global consumers are willing to pay more for socially responsible products. Renew Crew’s eco-friendly outdoor surface cleaning positions franchisees to take advantage of this demand.

“Unlike other power washing companies, Renew Crew does not use caustic acids, chlorine, damaging pressure levels or any other chemicals or systems that can harm the materials used in someone’s property or landscaping,” said Paul Flick, CEO & Founder of PSB. “The brand’s products and techniques work on just about any surface, including brick, stucco and vinyl. Furthermore, the products used are safe for adults as well as for children and pets.” 

With these proprietary, eco-friendly cleaners, sealers and protective finishes, Renew Crew franchisees have access to multiple revenue streams, including pressure washing services for wood, pavement, concrete, siding, gutters and cedar. To establish Renew Crew as a residential and commercial customer's go-to provider for all things related to cleaning and protecting, and to keep its teams busy year-round, Renew Crew has also added concrete floor coatings — Crew Coat — to its service offerings. Regardless of the project, Renew Crew franchisees follow a three-step process: pre-soak foam, power clean and protective finish

Renew Crew is also passionate about maintenance, which is why customers have the option to sign up for the brand’s recurring service, Everclean. Customers who sign up for Everclean get a twice-yearly maintenance on their home, which helps maintain and extend the life of outdoor surfaces and further protects them from the elements. 

The Support of Premium Service Brands and a Winning Business Model

As part of the Premium Service Brands portfolio, Renew Crew offers a fantastic opportunity for individuals who want to go into business for themselves with the support of a successful and proven business model behind them. 

Being a PSB brand allows Renew Crew franchisees to leverage the success and experience that the parent company has seen across all six of its home-services franchises — Renew Crew, 360º Painting, Handyman Pro, Kitchen Wise, Maid Right and ProLift Garage Doors* — with a 37% increase in sales network-wide and continued signings amid a global pandemic. 

“PSB and Renew Crew provides franchisees a lucrative opportunity to enter the $885 million outdoor living industry through a turnkey business model with low overhead costs, strong margins and easy operations with proper management of labor and materials,” said Flick. “In addition, the brand offers strong support and training, and, most importantly, a superior, exclusive cleaning, sealing and protecting consumer offering.”

A Robust Suite of Training and Support

Renew Crew franchise owners are also able to receive training and guidance from an esteemed corporate leadership team, eliminating many of the challenges that independent small-business owners face. Plus, franchisees have a network of peers to lean on. 

Renew Crew has the network in place to provide franchisees with the best support in the industry,” said Flick. “The Executive Leadership team helps assess each franchisee’s operations, market and staff to determine the best course of action and timeline for continued growth. With turnkey marketing programs to help promote the business and experts on staff to help maximize online presence to drive lead flow, the brand’s strategies and executional tactics are second to none.”

During the initial training with Renew Crew, franchisees spend a week and a half at the brand’s corporate headquarters in Charlottesville, Virginia, at the Premium Service Brands (PSB) training program. Franchise owners meet with all departments at PSB and are trained in sales, operations, accounting, technology, marketing and more. After franchisees are complete with their integrated training with Premium Service Brands, the Renew Crew team provides ongoing, day-to-day support, with regular webinars, annual field visits and conference calls that offer additional training on a variety of topics and subjects. The brand also provides a robust integrated technology platform that allows for customer and prospect tracking, online payment support and complete web-based scheduling.

Today, Renew Crew features 29 units nationwide and continues to grow, with five units opened in 2019 and 10 slated to open in 2020. “Renew Crew has seen success for almost 30 years and will continue to make waves with environmentally focused customers in 2020 and beyond,” said Flick. “We are excited to partner with qualified franchise owners in available markets across the country in order to continue providing eco-friendly and long-lasting solutions for all of our customer’s outdoor needs.”

The average Renew Crew investment ranges from $100,000 to $150,000, with a franchise fee of $60,000. For more information, visit:

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.