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There&#8217;s no doubt that millennials have changed the restaurant industry. From the launch of social media to clean eating and more comprehensive nutrition labels, the generation has created a permanent shift for brands across the country. Millennials are quickly becoming the most important consumer group in the U.S., and it&#8217;s up to restaurants to cater to their tastes and trends in order to keep up. That&#8217;s why more brands are taking an in-depth look at millennial eating habits. In an article for Nation&#8217;s Restaurant News, Anita Jones-Mueller, president and founder of Healthy Finding, says, &#8220;Research indicates that the group&#8217;s restaurant spending is growing, and insight into their habits may help restaurants earn a bigger share of that business.&#8221; One of those insights that can add to a brand&#8217;s bottom line is taste. Millennial consumers value the flavor of their food, regardless of whether they&#8217;re dining at a five-star restaurant or a fast food chain. It&#8217;s especially important for restaurants to pay attention to taste because millennials are willing to voice their opinions publicly on social media whenever their expectations aren&#8217;t met. Health is another important issue for millennials. Before, the restaurant industry used to solve its health related problems with low-calorie or low-fat alternatives. But to millennials, healthy food means a lot more than that. Consumers are increasingly interested in knowing where their food comes from and what it&#8217;s impact is on their bodies, so it&#8217;s important for restaurants to understand the ins and outs of holistic diets. &#8220;Restaurants can win with Millennials by offering an assortment of interesting, beautiful, flavorful and healthful menu choices that customers can connect to personal wellness and a more balanced lifestyle,&#8221; said Jones-Mueller. &#8220;It&#8217;s no longer as simple as calories or fat, good foods and bad foods. Resonating with this group means offering menu choices that can help empower customers to live their best life.&#8221; Click <a href="http://nrn.com/healthy-dining/millennial-opportunity-redefining-healthy?page=1&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-restaurants-can-successfully-tap-into-millennial-consumers-by-catering-to-their-tastes-and-trends-4781" target="_blank" rel="nofollow" target="_blank">here</a> to read the full Nation&#8217;s Restaurant News article.

1851 Franchise

The next generation of American consumers values taste and health when dining out.

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How Restaurants Can Successfully Tap Into Millennial Consumers By Catering To Their Tastes and Trends 

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