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As states get the green light to reopen, the Amazing Lash Studio® brand is taking steps to ensure that each studio has the best (second) first day ever.
As states slowly open their doors, studios across the Amazing Lash Studio system are preparing to start the reopening process. The brand’s leadership team is focused on providing all of the necessary support for franchisees during this time, including everything from safety and employee engagement tools to operations and marketing. Now, the Amazing Lash Studio brand has created an Operation Rise Up playbook to provide franchisees the information and tools they may need to emerge on the other side of this as a prepared, confident, compassionate and thriving business.
“We’ve been working very hard to ensure that all studios are positioned for a strong reopening,” said Lauren Wanamaker, senior director of development for Amazing Lash Franchise, LLC. “The benefit of being a part of the WellBiz Brands Inc. management portfolio is that we have essentially three teams working as a task force behind the reopening plans. This has allowed us to utilize expert advisors, national sanitation companies and top-tier resources that we wouldn’t have had access to otherwise.”
Implementing enhanced sanitation procedures and offering private suites will undoubtedly become the new normal, as consumers may have lingering concerns about safety even after the crisis itself ends. That is why the brand created updated safety, sanitation and guest communication protocols for franchisees, including mask usage, check in/out inventory process, health screenings, virtual consultations, social distancing practices, curbside check-in and more. In addition, franchisees are making sure their employees understand these new protocols and are trained and ready to execute them for a successful reopening.
“We’re putting a lot of thought into the reopening process,” Wanamaker said. “We’re coming up with great new ways to re-engage existing members and attract new ones while keeping in mind that for a long time after this chapter is behind us, guests are going to be especially aware of safety and sanitation. That’s why the brand is also introducing communication plans to support franchisees in helping guests feel safe and confident during every visit.”
These safety procedures will continue to be evaluated and updates will be made depending on how the situation changes in accordance with OSHA’s guidance on preparing workplaces for COVID-19. Amazing Lash Studio is also providing all in-studio materials and signage to help studios communicate safety and sanitation procedures to both guests and their staff.
“As an Amazing Lash Studio franchisee, the franchisor has helped source PPE items that studios will need to reopen successfully, such as hands-free soap dispensers, gloves, masks and other essentials,” said multi-unit Amazing Lash Studio franchisee, Rhonda Thomas. “These types of PPE items need to be ready well before opening — studio owners don’t want to be two days away from reopening and not have the tools they need.”
“All stylists will go through at least three days of training when they come back as will the front staff,” said Tom Dusterhoft, franchise owner of the Kansas City Amazing Lash Studio location. “It is essential that all team members understand the scripts and procedures for sanitation and safety. We’ve been holding teleconferences frequently to inform our employees and managers about what is going to be expected from them moving forward, whether it be temperature checks or mask regulations.”
In addition to tools for bringing back and re-training Lash Stylists, Amazing Lash Studio is providing tips for enhancing studio culture to ensure that the entire studio team feels safe, loves coming to work everyday and raves about their experience with the brand. These include soliciting PPP loan-spending suggestions, offering branded appreciation gifts, adapting training timelines and providing communication tips.
In times of economic uncertainty, many formerly independent service providers are now looking for more steady work opportunities. The Amazing Lash Studio system is providing franchisees with a robust suite of resources that they may use to help them recruit and train new and highly qualified estheticians and cosmetologists.
Members, and their monthly membership fees, are the core of Amazing Lash Studio revenue. Members help provide recurring revenue that is necessary in the long run, and due to the closures, likely have a number of services credited on their accounts.
“Members are the top priority,” said Dusterhoft. “Members will receive priority appointments to get their full set reapplied.”
The Amazing Lash Studio Support Center is also executing a multi-touch campaign to assist studios in winning back suspended, cancelled and frozen members. While the Support Center is handling the paid social and email component, individual studio owners will call these members weekly to try to get them booked.
In terms of letting members know that the studio is reopening, franchisees have access to the brand’s digital vendors and social assets, which include a five-day countdown series and safety and sanitation messaging. Franchisees can also use those assets to communicate with their team and build excitement about their studio reopening.
Expanded studio hours can be key to a faster recovery. The more available hours studios are open and available to service members, the sooner they can start filling their books with new prospects. If studio employees are busy and making more money, data shows it’s likely they will stay longer, which saves money on recruiting and training. As people go back to work and resume normal routines, studios will need to have availability on nights and weekends.
To create the most streamlined process, the Amazing Lash Studio brand has provided various resources to help franchisees manage member appointments and determine their stylist capacity. . For example, studios need to stagger stylist start times and block 10 minutes between each service for proper sanitation.
Moving forward, marketing tools provided by the Amazing Lash Studio system are intended to help franchisees win back and book members. Franchise owners can review each tool in detail before they get to each phase, including booking members, booking prospects and generating leads.
“The support of the Amazing Lash Studio team has been truly unbelievable,” said Des Moines, Iowa franchisee, Angel Grubb. “Throughout the whole process, they have been available to provide instructions, resources and guidance. I’ve been more impressed now with the brand than I have ever been before and it feels good to feel a part of a system that can make it through a crisis. With the brand’s guidebook, communication and support, we are confident that our studio will reopen stronger than ever.”
The investment range for an Amazing Lash Studio franchise is $239,210 to $508,510. To learn more about franchising with Amazing Lash Franchise, LLC, visit https://franchising.amazinglashstudio.com.
*As per the March 30, 2020, Franchise Disclosure Document.
Amazing Lash Franchise, LLC. (“ALF”) 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Each Amazing Lash Studio® location is independently owned and operated. Amazing Lash Studio® is a registered trademark of ALF.
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