1851

Layoffs are coming.&nbsp;As a result, a massive population will be searching for their next career path. This creates a tremendous opportunity for franchises to promote a pathway into business ownership. 1851 Franchise Publisher <a href="https://www.linkedin.com/in/powills/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Nick Powills</a> recommends franchisors review the layoff data and target these specific audiences with digital marketing.“For franchisors out there, this is your opportunity to position your business in front of folks that could align with who you're looking for from a persona standpoint,” said Powills.The following layoffs were reported for November:<ul><li><a href="https://www.linkedin.com/news/story/meta-lays-off-11000-workers-5489820/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed_storyline%3B70oqpE6KSeqzLShHf8OQXA%3D%3D&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Meta</a>, Facebook’s parent company, is laying off 11,000 employees.</li><li><a href="https://www.linkedin.com/news/story/redfin-latest-to-exit-home-flipping-5491948/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Redfin</a> has laid off 862 people.</li><li><a href="https://www.linkedin.com/news/story/salesforce-latest-to-confirm-layoffs-6059290/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed_storyline%3B70oqpE6KSeqzLShHf8OQXA%3D%3D&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Salesforce</a> has laid off hundreds of employees.</li><li><a href="https://www.crn.com/news/cloud/sada-lays-off-11-percent-of-workforce-my-heart-is-heavy-says-ceo?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Sada</a>, a Google Cloud partner, laid off 11% of its workforce.</li><li><a href="https://www.bloomberg.com/news/articles/2022-11-08/barclays-joins-rivals-in-culling-investment-banking-headcount?srnd=premium&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Barclays</a> laid off 200 employees.</li><li><a href="https://www.bloomberg.com/news/articles/2022-11-08/citigroup-cuts-dozens-across-investment-banking-division?srnd=premium&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Citigroup</a> laid off “dozens” of employees.</li><li><a href="https://www.sfgate.com/tech/article/zendesk-layoffs-including-in-san-francisco-17565613.php?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Zendesk</a> has laid off 350 employees (5% of its workforce).</li><li><a href="https://www.linkedin.com/news/story/twitter-reversing-some-layoffs-rpts-5036577/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Twitter</a> laid off 50% of its 7,500 employees.</li><li><a href="https://www.bloomberg.com/news/articles/2022-11-03/warner-bros-wbd-to-cut-jobs-in-film-unit-as-part-of-savings-drive?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302#xj4y7vzkg" target="_blank" rel="nofollow">Warner Bros. Pictures</a> has laid off an undisclosed number of employees.</li><li><a href="https://www.wsj.com/articles/lyft-plans-to-lay-off-hundreds-of-staffers-11667490092?mod=breakingnews&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Lyft</a> is laying off approximately 500 employees.</li><li><a href="https://techcrunch.com/2022/11/02/digital-bank-chime-is-cutting-costs-across-the-board-including-12-of-staff/?guccounter=2&amp%3Bguce_referrer=aHR0cHM6Ly93d3cubGlua2VkaW4uY29tLw&amp%3Bguce_referrer_sig=AQAAAFhS7g7hEojnA4x8FMDfFR-T2DpOLRedc2UsJGFF31Ivff8OYqfLycmdcwVJcJXrYsyeIOZKPJzpDTFp34Axy6FKAi0P4zSME2ClhPbjxV8A1iI7gGnnjcnNH_yGGB7yx9d9wmLK2Xlfios-_hDRuCsPLhoYDPNE9RMGYWPSvK0p&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Chime</a>, a digital bank, is laying off 160 people.</li><li><a href="https://www.linkedin.com/news/story/stripe-cuts-workforce-by-14-6058522/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Stripe</a>, a digital payments company, is cutting 14% of its workforce.</li><li><a href="https://www.linkedin.com/news/story/opendoor-lays-off-550-staffers-6052322/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Opendoor</a> is laying off 550 employees.</li><li><a href="https://www.businessinsider.com/oracle-cloud-infrastructure-layoffs-200-employees-2022-11?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Oracle</a>, a database management giant, laid off as many as 200 employees.</li><li>Software management company <a href="https://www.linkedin.com/posts/nicholasrfinn_this-morning-we-received-an-email-saying-activity-6993300727779487745-tO8d?utm_source=share&amp%3Butm_medium=member_desktop&amp%3Blipi=urn%3Ali%3Apage%3Ad_flagship3_feed_storyline%3B70oqpE6KSeqzLShHf8OQXA%3D%3D&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Gem</a> laid off one-third of its workforce.</li></ul>The following layoffs were reported in October:<ul><li><a href="https://www.linkedin.com/news/story/zillow-cuts-300-staff-in-sales-loans-6045914/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed_storyline%3B70oqpE6KSeqzLShHf8OQXA%3D%3D&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Zillow</a> cut 300 jobs in its second round of layoffs in 2022.</li><li><a href="https://www.linkedin.com/news/story/cerebral-to-trim-20-of-staff-5471108/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Cerebral</a> laid off 20% of its workforce.</li><li><a href="https://www.linkedin.com/news/story/philips-to-slash-4k-jobs-amid-loss-5027433/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Philips</a>, the technology company, cut 4,000 jobs.</li><li><a href="https://www.axios.com/2022/10/18/microsoft-layoffs-latest-tech-firm-cuts?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Microsoft</a> let go of 1,000 employees.</li><li><a href="https://www.linkedin.com/news/story/ge-set-to-cut-hundreds-of-jobs-6028962/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">General Electric</a> cut hundreds of jobs.</li><li><a href="https://www.linkedin.com/news/story/fourth-round-of-layoffs-hits-peloton-4988337/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">Peloton</a> laid off 500 employees in its fourth round of layoffs this year.</li></ul>Now more than ever, it’s important for franchise brands to get in front of potential franchisees and promote how the franchisor will support them as they open a franchise.For those who are laid off, Powills recommends considering franchising as a viable career solution.Watch the full video&nbsp;from 1851 Franchise <a href="https://www.youtube.com/watch?v=kTZ-fhXaGQE&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-latest-layoffs-may-result-in-increased-opportunities-for-franchise-brands-and-franchisees-2720302" target="_blank" rel="nofollow">here</a>. &nbsp;

How the Latest Layoffs May Result in Increased Opportunities for Franchise Brands and Franchisees

1851 Franchise

With thousands of recent layoffs, more people from corporate America may be interested in becoming first-time franchise owners. Franchisors need to showcase how they will support them as they take the first step into entrepreneurship.

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Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

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Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

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Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

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Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

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Seniors Helping Seniors®

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Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

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How the Latest Layoffs May Result in Increased Opportunities for Franchise Brands and Franchisees

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