1851

Originally developed by fraternity brothers Matt Friedman and Adam Scott while attending college in Gainesville, Florida, the first<a href="https://www.wingzone.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-wing-zone-leadership-team-supports-franchisees-from-the-point-of-inquiry-to-opening-day-and-beyond-2712732" target="_blank" rel="nofollow"> Wing Zone</a> concept was tested in the entrepreneurial pair’s frat house kitchen in 1992. This passion for creating authentic buffalo wings in Gainesville soon grew into the brand’s flagship location in 1993. Only six years later, Friedman and Scott began franchising the concept with store No. 7 in Tuscaloosa, Alabama in 1999.Since then,<a href="http://1851franchise.com/wingzone"> Wing Zone</a> has set itself apart thanks to low start-up costs,<a href="https://1851franchise.com/wingzone/how-wing-zones-consumer-value-proposition-keeps-the-25-year-old-brand-growing-2710737#franchisor"> a strong consumer value proposition</a>,<a href="https://1851franchise.com/wingzone/how-wing-zone-sets-franchisees-up-for-success-through-menu-flavor-innovations-2712474#franchisor"> menu and delivery innovations</a>, digital marketing campaigns and, last but not least, an exceptional franchisee support infrastructure.&nbsp;&nbsp;With an all-in investment of approximately $250,000 including equipment, build out, signage and POS, Wing Zone’s total cost of entry is one of the lowest in food franchises, said the brand’s CEO and co-founder, Matt Friedman. “This can open the brand’s franchising opportunity to more prospective franchisees who might be a good fit,” Friedman said. “We partner with passionate people that follow our core values. It’s truly about finding the right franchisee in the right market and doing everything we can to help them be successful.”Once a franchisee candidate finds us, the<a href="https://wingzonefranchise.com/team/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-wing-zone-leadership-team-supports-franchisees-from-the-point-of-inquiry-to-opening-day-and-beyond-2712732" target="_blank" rel="nofollow"> Wing Zone leadership team</a> offers incomparable franchisee support that starts with discovery and extends far beyond a store’s grand opening.“<a href="https://wingzonefranchise.com/5-steps-to-ownership/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-wing-zone-leadership-team-supports-franchisees-from-the-point-of-inquiry-to-opening-day-and-beyond-2712732" target="_blank" rel="nofollow">Wing Zone prides itself on doing a phenomenal job when it comes to prospective and new franchisee support</a>,” Friedman said. “We guide franchisees through the entire discovery process, from the first call to the application process to participating in our 21-day training program, Wing Zone University. We only meet with prospects one-on-one instead of group franchise days. We want to get a feel for them.”Once a franchisee officially signs on with Wing Zone, the brand provides real estate site selection support to help them work with a realtor and find the best location. The team’s build out support includes a complete restaurant design layout, architectural and construction plan consulting, equipment contracts and more. Whether its multi-unit entrepreneurs looking to dominate a smaller market or local franchisees who are looking to open one or two locations with a full-time focus,<a href="https://1851franchise.com/wingzone/wing-zone-looks-toward-charlotte-north-carolina-for-franchise-expansion-2710735#franchisor"> Wing Zone offers various layout options to make the investment more attractive</a>.During the actual grand opening, leadership is present to help train staff, organize mock rushes, plan special events and develop a local store marketing plan. “We are onsite for 12 days—five days prior to opening and seven days after opening—to provide training, marketing and onboarding support,” Friedman said. “Franchisees also have access to Wing Zone’s national, integrated marketing program that includes digital, social, direct mail, point of sale and reputation management for social media reviews.”&nbsp;For ongoing franchisee support, Wing Zone has revamped its digital marketing efforts with the goal of improving the guest experience. This includes the launch of a 360-degree digital marketing campaign to get an all-encompassing view of the consumer journey. The goal is to engage with consumers and provide a unique guest experience, focusing on everything from text messaging to email blasts. As the brand has several restaurants located close to major universities, this local marketing includes doing a Basketball Bracket Challenge and taking advantage of other big moments during the college and professional sports seasons.&nbsp;“From a systemwide marketing perspective, we’re constantly looking at menu innovation, creative promotions and new flavors,” said Friedman. “We also just rolled out text marketing for all of our restaurants.”The brand is utilizing the services of<a href="https://www.scorpion.co/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-wing-zone-leadership-team-supports-franchisees-from-the-point-of-inquiry-to-opening-day-and-beyond-2712732" target="_blank" rel="nofollow"> digital marketing agency Scorpion</a>, which is providing Wing Zone with “a bevy of digital marketing” tools, according to Kristy O’Connor, Brand Marketing Manager, including search engine optimization (SEO), search engine marketing (SEM), digital advertising and online review management.Lastly, when it comes to e-learning, onboarding and labor, Wing Zone is continuing to invest in better technology, as well as a simpler way to attract team members, hire and train them. This is a huge key to success for the brand’s franchisees, and Wing Zone is constantly innovating in the technology space.Whether it be through marketing, real estate or training support, Wing Zone’s leadership team ensures that all franchisees are positioned for continued success long after opening.The overall investment for a Wing Zone franchise is around $250,000 with a $25,000 franchise fee. Prospective franchisees can get into a proven franchise model for as little as $75,000 down. With average restaurant sales of $800,000+, the ratio of sales to investment leaves Wing Zone franchisees as satisfied as their Flavorholic consumers. For more information, please visit<a href="https://wingzonefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-wing-zone-leadership-team-supports-franchisees-from-the-point-of-inquiry-to-opening-day-and-beyond-2712732" target="_blank" rel="nofollow"> https://wingzonefranchise.com</a>.

How the Wing Zone Leadership Team Supports Franchisees from the Point of Inquiry to Opening Day and Beyond

1851 Franchise

The wing-themed delivery and takeout restaurant makes sure franchisees are just as satisfied as their consumers through exceptional onboarding, detailed training and hands on marketing support. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-the-wing-zone-leadership-team-supports-franchisees-from-the-point-of-inquiry-to-opening-day-and-beyond

Benjamin Franklin Plumbing

image of a benjamin franklin plumber employee franchise

Top 5 Reasons To Invest in Benjamin Franklin Plumbing Right Now

benjamin-franklin-plumbing-franchise-5-reasons-to-buy

Mister Sparky Electric

image of mister sparky cars franchise authority brands

Wired for Success: 5 Powerful Reasons To Invest in a Mister Sparky Franchise Now

mister-sparky-franchise-5-reasons-to-invest

image of Mister sparky electric employee working with customer

On-Time, Every Time: How Mister Sparky Delivers the Electrical Service Homeowners Can Count On

mister-sparky-electric-service-franchise

image of mister sparky electric on time elctricians from franchise mister sparky

The Electrician You Can Count On: How Mister Sparky Delivers Power, Punctuality and Profitability

mister-sparky-franchise-power-punctuality-profitiability

image of a benjamin franklin plumber employee helping a customer

The Punctual Plumber That Wins: How Benjamin Franklin Plumbing Redefines Home-Service Reliability

benjamin-franklin-plumbing-home-service-reliability

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Subway - John Fitzpatrick Named CEO - Breaking News - 1851 Franchise

Subway Names Jonathan Fitzpatrick as New CEO, Effective July 28

jonathan-fitzpatrick-subway-ceo-leadership-change

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Franchise Deep Dive graphic with i9 Sports logo

i9 Sports Franchise Costs, Fees, Profit and Data for 2025

i9-sports-franchise-cost-fees-profit

graphic image of a financial deep dive of americas swimming pools co.

America’s Swimming Pool Company Franchise Costs, Fees, Profit and Data for 2025

americas-swimming-pool-asp-franchise-deep-dive

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Navy Veteran and Professional Artist Couple Open Caring Transitions in Texas

How the Wing Zone Leadership Team Supports Franchisees from the Point of Inquiry to Opening Day and Beyond

MORE STORIES LIKE THIS