How This Renovation Sells Owner Provided a 350% Return on Investment to His First Client

Renovation Sells, a presale home renovation concept, has built a business on the idea that affordable cosmetic improvements will result in quicker, more profitable home sales. Will Allen, owner of Renovation Sells Charlotte, well exceeded these expectations with his first project.

“Even though the market is red-hot right now, we can unlock more equity than you ever could have imagined. In this ‘Instagram era,’ the biggest bidding wars are happening over the listings that are aesthetically perfect,” Allen said. “Renovations lead to better photographs, better photographs lead to more showings, and more showings lead to bidding wars.”

Allen and his team took on a $65,000 project, executing a presale townhome renovation in four weeks and turning a $340,000 original list price into a $570,000 sale. Allen was able to complete his first-ever project, bring in $65,000 in sales, and experience the personal fulfillment of watching a home completely transform in just three week. Better yet, these renovations provided the sellers with a 350% return on their investment.

“In the current real estate market, it is more important than ever to understand what buyers are looking for. As a seller's agent, I encourage my clients to get their home as ‘market ready’ as possible,” explained Kathryn Heynen, the seller’s real estate agent. “Renovation Sells is an incredible resource because they are experts in their field. They know what the market wants and they can deliver results quickly.”

Renovation Sells creates a great experience for everyone involved. Buyers want up-to-date, move-in ready homes, sellers want to get the most out of their home sale and small business owners want to succeed while doing what they love. A turnkey general contracting and interior design solution ensures the home enters the market looking its best, solving some of the frustrations that both buyers and sellers often feel.

“I chose to open a Renovation Sells because it was the perfect marriage of my skill set. I'm a licensed real estate agent and general contractor by trade,” Allen said. “I saw the need for this service almost daily working with clients. Selling a home can be completely overwhelming, and renovations are typically the hardest part. We exist to make the homeowner’s and agent’s lives easier and help them get absolute top dollar for their listings.”

This home’s kitchen, bathroom and living room were all renovated, incorporating sleek glass and metal fixtures, clean, bright color schemes, and beautiful details. “Kitchens and bathrooms sell homes,” Heynen said, and these certainly did.

With a flawless project in the books and a happy client and agent, Allen’s Charlotte location is just getting started and has established a positive reputation within the real estate community.

“After finalizing the scope and design, a detailed production schedule was created. Though it was aggressive, the Renovation Sells team delivered the job ahead of schedule,” the homeowner explained. “I would recommend that homeowners work together with Renovation Sells and a trusted real estate agent to develop a scope of work that ensures the highest return on investment. Will kept me informed throughout the project, did a final walkthrough at completion to guarantee everything was to standard and pulled this project off seamlessly.”

The initial investment to franchise with Renovation Sells ranges from $78,208 to $101,142, including a $50,000 franchise fee, making it much lower than most competitors. For more information, please visit: https://franchise.renovationsells.com/