How to Create a Family-Friendly Franchise Culture

Creating a family-friendly franchise culture goes beyond offering great products or services; it involves fostering an environment where employees feel supported and valued, where guests can connect with the brand on a deeper level.

1851 Franchise spoke to Chad Offerdahl, president and co-CEO at restaurant franchise The Big Biscuit, to gain insights into how the brand creates a culture that supports its team members and guests.

Creating a Supportive Environment

One way that franchise brands can create a family-friendly business is by fostering an inclusive and positive culture for their team members and guests.

“At The Big Biscuit, we prioritize creating a family-friendly atmosphere for both our teams and our guests,” said Offerdahl. “Our traditional breakfast offerings invite guests to enjoy generous portions of freshly prepared meals in a warm, inviting space that feels like home. Each restaurant reflects its community through framed historical artwork from the area. By adding this local touch, we highlight the unique characters and stories of each community we serve.”

Creating a family-friendly environment starts with a focus on shared values and a commitment to making everyone feel at home, whether they are part of the team or a visiting guest.

“We focus on creating supportive environments for everyone on our team, ensuring they feel valued and empowered,” Offerdahl said. “Open communication, professional development and team member recognition are key to our culture, which then translates to exceptional service for our guests.” 

Promote Work-Life Balance for Employees

Creating a family-friendly environment also comes with prompting a healthy work-life balance for your employees. Happy and supported team members lead to happy and satisfied guests.

“The Big Biscuit promotes work-life balance for our team members and our franchise owners by leveraging the benefits of a breakfast daypart,” said Offerdahl. “With hours from 6:30 a.m. to 2:30 p.m., team members finish their shifts early, allowing them time to spend with loved ones in the evenings. This schedule helps drive a supportive work environment and promotes work-life balance.”

Another way to encourage balance is by offering flexible scheduling options and paid time off for important family events, ensuring that team members feel supported in their personal lives as well as their professional roles.

Involve Families in Local Community Events and Initiatives

Being active in the local community gives franchise owners the opportunity to get their name out there while promoting their family-friendly culture. By participating in community events, franchises can foster a deeper connection with families and create a sense of belonging.

“We love to be active in the community, hosting family-oriented events and fundraisers, like our Stuff the Bus initiative, which supports local schools by collecting school supplies for students in need,” said Offerdahl. “Alongside Stuff the Bus, we fulfill donation requests, host blood drives and volunteer at local nonprofits. These efforts strengthen our relationship with the community and position The Big Biscuit as a family-friendly brand.” 

Community engagement is essential to establishing a franchise's reputation as a family-oriented business. By actively supporting local schools and partnering with charitable organizations, brands can make a tangible difference in the communities they serve.

“We actively engage with local schools and participate in various fundraisers, as well,” said Offerdahl. “Doing so brings families in the community to the franchise while creating a community-centric brand message.

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