1851

Digital advertising has grown significantly over the years and has proven to be one of the most effective ways to reach an audience today.&nbsp;Because of this, brands are also starting to spend more on it. In 2021, digital marketing spending grew to&nbsp;<a href="https://www.ama.org/marketing-news/cmo-survey-august-2021/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-market-your-franchise-opportunity-part-3-franchise-digital-advertising-2720076#:~:text=Digital%20marketing%20spending%20has%20grown,digital%20marketing%20is%20the%20No." target="_blank" rel="nofollow">comprise 58% of marketing budgets</a>, reflecting 15.8% growth over 2020, according to the American Marketing Association. The&nbsp;<a href="https://cmosurvey.org/results/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-market-your-franchise-opportunity-part-3-franchise-digital-advertising-2720076" target="_blank" rel="nofollow">27th edition of The CMO Survey</a> also found that digital marketing is the number one responsibility reported by marketers.&nbsp;With so many eyes online at all times, using digital to market your franchise opportunity can be a great way to attract potential owners. However, with so much competition for attention, it is crucial to stand out by developing a successful strategy.&nbsp;Here are five tips to keep in mind when using digital advertising.&nbsp;<h4>Have a Designated Franchise Development Website</h4>Have a specific franchise development website to drive people to use digital ads. Some brands choose to have a franchising page on their regular corporate site, but this is not as effective, says Angela Paules,&nbsp;chief marketing officer at&nbsp;<a href="https://buzzfranchisebrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-market-your-franchise-opportunity-part-3-franchise-digital-advertising-2720076" target="_blank" rel="nofollow">Buzz Franchise Brands</a>.&nbsp;“It's a bit of a missed opportunity because you don't have as much space to tell your story,” Paules said.&nbsp;“You don't have the depth to get more organic traffic to your site and get really customized with your digital campaigns.”<h4>Customize to Your Audience</h4>One of the most important strategies in marketing is knowing who your audience is. It is important to know your typical candidate profile and where you can go online to find them or hone in on them specifically.&nbsp;Once you know your audience, you can customize your content to the person you are trying to reach. You may have those who are already actively seeking franchises and those who are just more broadly looking to start a business but don't know much about franchising or your particular industry.&nbsp;For example, if someone is searching about how much a franchise costs, you may want to show them a piece of creative marketing that speaks to the cost or whether you are a low-cost opportunity, Paules noted.&nbsp;<h4>Run Different Ads Simultaneously</h4>Running various creative options at the same time allows you to see what is resonating with your audience — and what is not. You should also freshen up your creative content regularly so that you're not running the same ads throughout the year.&nbsp;“You should be keeping campaigns fresh, updating them at least on a quarterly basis, staying seasonally relevant and relevant to that user,” said Paules.&nbsp;Having different campaigns going also allows you to better target different groups, which would require separate ads. For example, new visitors would benefit from something different than those who have already visited your site. Make sure the messaging is relevant to specific users.&nbsp;<h4>Constantly Check In On Campaigns</h4>Once you set a campaign, don’t just let it go. Be sure to look at the results regularly and make adjustments based on what's performing well.&nbsp;Additionally, this allows you to make important updates as you start selling different locations or targeting new markets, Paules added.&nbsp;<h4>Work With a Professional</h4>Because everyone has access to so many tools online, you might think of digital marketing as something you can do yourself. However, this is not the case — unless you work in the digital field.&nbsp;“You should definitely work with someone in the industry who is spending 100% of their time and energy thinking and living digital,” said Paules. “It can be tempting to jump on new opportunities yourself, but don’t get caught up in those sorts of traps. You want to work with somebody who can help guide you and think about your audience.”

How to Market Your Franchise Opportunity Part 3: Franchise Digital Advertising

1851 Franchise

Digital advertising can be a great way to get the word out about your franchise opportunity, but it is important to remember these tips when strategizing. 

how-to-market-your-franchise-opportunity-part-3-franchise-digital-advertising

Paris Baguette

Paris Baguette Franchise - Anusha Jonnala and Swapna Varala - 1851 Franchise

Blending Tech, Hospitality and Health Care: How Three Women From Different Worlds Came Together to Build a Paris Baguette Franchise

paris-baguette-franchise-flower-mound-texas

Minuteman Press International

The Brown Family and team at Minuteman Press in Rancho Cucamonga, CA.

Minuteman Press Franchise Review: 30-Year Legacy in Rancho Cucamonga

minuteman-press-franchise-review-30-year-legacy-in-rancho-cucamonga

Beansquad

BeanSquad Franchise - How BeanSquad Is Taking the Stress Out of Franchise Bookkeeping - 1851

How BeanSquad Is Taking the Stress Out of Franchise Bookkeeping

beansquad-accounting-franchise-bookkeeping

Right at Home

20-Plus Year Right at Home Franchisee Turned Corporate Insights Into a Successful Home Care Business

right-at-home-franchisee-success-gregory-brewer

Crust Pizza Co.

Crust Pizza Co. Builds Major Momentum in 2025 With New Openings, Franchise Growth

Crust Pizza Co. Builds Major Momentum in 2025 With New Openings, Franchise Growth and Smarter Systems

crust-pizza-midyear-growth-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with person in blazer, with laptop, holding sign that reads "LOOKING FOR A JOB"

Uptick in Jobless Claims Points to Continued Instability in Labor Market

jobless-claims-franchise-growth

Extraordinary Brands Acquires CycleBar and Rumble, Shaking Up Boutique Fitness Franchising

extraordinary-brands-cyclebar-rumble-boxing-acquisition

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

Why This Real Estate Broker Decided To Bring Caring Transitions to Central Texas

caring-transitions-san-marcos-kyle-chad-hardin

Navy Veteran and Professional Artist Couple Open Caring Transitions in Texas

How to Market Your Franchise Opportunity Part 3: Franchise Digital Advertising

MORE STORIES LIKE THIS