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Digital advertising has grown significantly over the years and has proven to be one of the most effective ways to reach an audience today.&nbsp;Because of this, brands are also starting to spend more on it. In 2021, digital marketing spending grew to&nbsp;<a href="https://www.ama.org/marketing-news/cmo-survey-august-2021/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-market-your-franchise-opportunity-part-3-franchise-digital-advertising-2720076#:~:text=Digital%20marketing%20spending%20has%20grown,digital%20marketing%20is%20the%20No." target="_blank" rel="nofollow">comprise 58% of marketing budgets</a>, reflecting 15.8% growth over 2020, according to the American Marketing Association. The&nbsp;<a href="https://cmosurvey.org/results/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-market-your-franchise-opportunity-part-3-franchise-digital-advertising-2720076" target="_blank" rel="nofollow">27th edition of The CMO Survey</a> also found that digital marketing is the number one responsibility reported by marketers.&nbsp;With so many eyes online at all times, using digital to market your franchise opportunity can be a great way to attract potential owners. However, with so much competition for attention, it is crucial to stand out by developing a successful strategy.&nbsp;Here are five tips to keep in mind when using digital advertising.&nbsp;<h4>Have a Designated Franchise Development Website</h4>Have a specific franchise development website to drive people to use digital ads. Some brands choose to have a franchising page on their regular corporate site, but this is not as effective, says Angela Paules,&nbsp;chief marketing officer at&nbsp;<a href="https://buzzfranchisebrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-market-your-franchise-opportunity-part-3-franchise-digital-advertising-2720076" target="_blank" rel="nofollow">Buzz Franchise Brands</a>.&nbsp;“It's a bit of a missed opportunity because you don't have as much space to tell your story,” Paules said.&nbsp;“You don't have the depth to get more organic traffic to your site and get really customized with your digital campaigns.”<h4>Customize to Your Audience</h4>One of the most important strategies in marketing is knowing who your audience is. It is important to know your typical candidate profile and where you can go online to find them or hone in on them specifically.&nbsp;Once you know your audience, you can customize your content to the person you are trying to reach. You may have those who are already actively seeking franchises and those who are just more broadly looking to start a business but don't know much about franchising or your particular industry.&nbsp;For example, if someone is searching about how much a franchise costs, you may want to show them a piece of creative marketing that speaks to the cost or whether you are a low-cost opportunity, Paules noted.&nbsp;<h4>Run Different Ads Simultaneously</h4>Running various creative options at the same time allows you to see what is resonating with your audience — and what is not. You should also freshen up your creative content regularly so that you're not running the same ads throughout the year.&nbsp;“You should be keeping campaigns fresh, updating them at least on a quarterly basis, staying seasonally relevant and relevant to that user,” said Paules.&nbsp;Having different campaigns going also allows you to better target different groups, which would require separate ads. For example, new visitors would benefit from something different than those who have already visited your site. Make sure the messaging is relevant to specific users.&nbsp;<h4>Constantly Check In On Campaigns</h4>Once you set a campaign, don’t just let it go. Be sure to look at the results regularly and make adjustments based on what's performing well.&nbsp;Additionally, this allows you to make important updates as you start selling different locations or targeting new markets, Paules added.&nbsp;<h4>Work With a Professional</h4>Because everyone has access to so many tools online, you might think of digital marketing as something you can do yourself. However, this is not the case — unless you work in the digital field.&nbsp;“You should definitely work with someone in the industry who is spending 100% of their time and energy thinking and living digital,” said Paules. “It can be tempting to jump on new opportunities yourself, but don’t get caught up in those sorts of traps. You want to work with somebody who can help guide you and think about your audience.”

How to Market Your Franchise Opportunity Part 3: Franchise Digital Advertising

1851 Franchise

Digital advertising can be a great way to get the word out about your franchise opportunity, but it is important to remember these tips when strategizing. 

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Caring Transitions

What Territories Are Available for Caring Transitions Franchises in 2026?

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New U Women's Clinic & Aesthetics

Why New U is Targeting Spokane for Franchise Growth

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Dillas Quesadillas

Big Flavor, Zero Meat. The $9.99 Big Beanie Meal Brings Protein Power to Dillas Primos Quesadillas

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urSwim

Why urSwim COO Brenna Dowd Decided to Become a Franchise Owner

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Central Creativity

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5 Reasons to Buy a Central Creativity Franchise Business

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Yum! Brands Pizza Hut Sale - 1851 Franchise

Possible Pizza Hut Sale Signals Shift in Yum! Brands’ Franchise Strategy

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Restaurants Stand Out in 2025 Hiring as Consumers Look for Simple Treats

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Photo of SONIC franchise logo against blue sky backdrop

KBP Brands Acquires 78 SONIC Locations Across Five States

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IFA Releases 2026 Franchising Economic Outlook Report, Predicting Over 12,000 New Franchised Businesses This Year

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Restaurants Eye $1.55 Trillion in 2026 Sales as Value and Cost Pressures Define the Year

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<a href="https://kbpbrands.com/">KBP Brands</a>, the multi-brand franchisee group with over 1,100 restaurants across 32 states,&nbsp;<a href="https://www.prnewswire.com/news-releases/kbp-brands-doubles-down-on-sonic-with-78-restaurant-acquisition-302695591.html">has announced</a> its acquisition of 78 additional SONIC units. The new units are spread across Ohio, Kentucky, North Carolina, Tennessee and Virginia.This is the second SONIC acquisition KBP has completed in less than two years, and it makes KBP the fourth-largest SONIC franchisee in the system with 164 total locations across eight states.“We’ve had a successful five-year partnership with Inspire Brands and have seen strong results from our initial SONIC purchase,” KBP CEO&nbsp;<a href="https://www.linkedin.com/in/mike-kulp-820820">Mike Kulp</a> said in a statement. “We look forward to expanding that with a larger footprint and additional operational efficiencies.”KBP is one of the country’s largest franchisee groups, reporting approximately $1.5 billion in annual sales across its portfolio, which includes KFC, Taco Bell and Arby’s, another Inspire Brands franchise."Our relationship with KBP Brands continues to grow due to their operational excellence and our shared commitment to guest satisfaction and a culture that champions innovation," said&nbsp;<a href="https://www.linkedin.com/in/john-kelly-b48426b">John Kelly</a>, brand president at SONIC. "KBP's expansion with SONIC demonstrates their dedication to our vision and the brand's long-term growth."Read the full press release&nbsp;<a href="https://www.prnewswire.com/news-releases/kbp-brands-doubles-down-on-sonic-with-78-restaurant-acquisition-302695591.html">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

The franchisee group, which already operates over 1,100 units, is growing its portfolio with the quick-service brand, becoming one of SONIC’s largest franchisees.

As the health and wellness business in America continues to fill out, the fitness industry is growing alongside it. The industry now generates&nbsp;<a href="https://www.ibisworld.com/united-states/industry/gym-fitness-franchises/5599/">over $7 billion</a> in annual revenue, with a revenue increase of nearly 3% in 2023 alone.Rebounding since COVID, both big box and boutique franchises have shown&nbsp;<a href="https://athletechnews.com/fitness-franchising-by-the-numbers-10-key-stats/">membership growth</a>, with premium establishments up 21% compared to a whopping enrollment bump of almost 70% on the budget gym side.&nbsp;&nbsp;<h3>The Pros And Cons Of Big Box Gyms</h3>When it comes to choosing the right fitness franchise, there are pros and cons to each.Big box gyms are able to cast a wider net, attracting a clientele ranging anywhere from newbie to seasoned veteran, with a lower cost of entry potentially attracting even the marginally curious to the idea of a well-established, properly marketed brand.&nbsp;Big box and other low-cost fitness franchises are also able to capitalize on services like personal training and retail amenities, increasing revenue.Driven by recurring membership fees, big box gyms generally cost less. However, the wider net cast in terms of building a clientele, tends to require more equipment in a bigger space, increasing costs like rent. And with a wider array of workout machines to both service and maintain, additional costs tend to follow.<h3>The Pros And Cons Of Boutique Fitness Concepts</h3>On the boutique side, franchises are typically able to offer a more personalized fitness experience, catering to niche markets with an eye on community, quality and loyalty. However, a more hands on approach to management and day-to-day operations may also be necessary to deliver the more customized, immersive experience often demanded of the more boutique environment.As a result, boutique fitness concepts are typically able to capitalize on a more premium pricing model driven by the idea of exclusivity.But, while less equipment in a smaller space can help rein in expenses, it can also be difficult to build the more specific clientele required by the boutique experience, rendering selection of proper location crucial.<h3>Finding The Right Fit</h3>As potential franchisees assess the available opportunities in the fitness franchise realm, it’s important to ponder a number of factors which can impact the bottom line.In terms of budgeting, a full understanding of both initial investment and ongoing operational costs is crucial.&nbsp;Getting to know the customer and surrounding area can help franchisees assess just how much the consumer is looking to pay for a gym membership, helping clarify the big box versus boutique decision when it comes to the question of how to buy a franchise.There’s also market saturation, with big box gyms in particular becoming an increasingly crowded marketplace.On the management side, it’s important for franchisees to seize upon a specific approach, whether it’s applying a more hands on style to the level of personal interaction required on the boutique side or focusing on the moving parts in play in the larger, more complex big box environment.&nbsp;When it comes to buying a fitness franchise, an understanding of the consumer, proper assessment of the marketplace and specific approach to management can go a long way towards avoiding potential risk, helping franchisees find success as they ponder entrepreneurship via fitness franchises.For more info on fitness franchises, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/fitness-franchises-2025-trends-opportunities-2729600">The Rise of Fitness Franchises in 2025: Trends, Opportunities and What to Expect</a></li><li><a href="https://1851franchise.com/top-health-and-wellness-franchises-2729821">Top 15 Health and Wellness Franchises Opportunities for 2025</a></li><li><a href="https://1851franchise.com/fitness-wellness-franchise-guide-2729443">How To Choose the Right Fitness or Wellness Franchise for You</a></li></ul>

Buying a fitness franchise, people exercising

As the fitness industry continues to grow fast, the decision for potential franchisees lies in whether to invest in big box or boutique gym franchise opportunities.

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

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The&nbsp;<a href="https://www.franchise.org/">International Franchise Association</a> has released its annual&nbsp;<a href="https://www.franchise.org/franchising-economic-outlook/">Franchising Economic Outlook</a> report for 2026, painting the picture for a positive year of growth after notable economic turbulence in 2025.“The resilience of franchising has enabled our model to adapt, endure and thrive in the face of challenging macroeconomic headwinds,”&nbsp;<a href="https://www.linkedin.com/in/matthewhaller">Matt Haller</a>, IFA president and CEO, said in a release. "After a year of recalibration, franchising is better positioned to navigate an improving economic environment than independent businesses due to tax certainty, lower interest rates and investments in AI that will propel brand growth, franchisee unit-level economics and wage growth for the franchise workforce."The report features key industry projections for the year, including:<ul><li>The addition of over 12,000 new franchised businesses</li><li>The addition of over 150,000 jobs — meaning the industry will represent nearly 8.9 million jobs</li><li>An increase in total franchise GDP from $549.9 to $558.4 billion</li><li>An increase in multi-unit ownership as current single-unit franchisees pursue scale</li></ul>In addition to the strength of the industry as a whole, the organization highlighted segment-specific trends.&nbsp;<ul><li>This year, child services and commercial and residential services are recognized as top performers, expected to achieve a 3.2% year-over-year growth rate.</li><li>A focus on experiential dining, rather than value alone, may drive full-service restaurants to outpace quick-service brands in output growth.</li><li>Preventive health care has risen to be the third-largest franchised industry, and it represents strong opportunities as consumer awareness surrounding preventive health care persists.</li></ul>In terms of growth markets, Texas continues to lead the country as the fastest-growing state for franchising, followed by Florida, Georgia, Arizona and North Carolina. Michigan, Ohio and Utah have joined the top 10 this year thanks to their relative affordability and the potential they offer for market leadership and long-term growth.The outlook for 2026 is upbeat, and the drivers behind it look different than they did a few years ago. More brands are putting AI and automation to work in day-to-day operations, which helps franchisees move faster on basics like scheduling and inventory and stay tighter on margins.The growth in multi-unit ownership points to a shift in how people are approaching franchising. More operators are treating it like a scalable investment, focused on building an asset, not just buying themselves a job.As the year ramps up, IFA’s data suggests growth in 2026 will be driven by those leveraging the scale of the franchise model, embracing a tech-forward approach to business ownership, and staying agile in an evolving business landscape.Find the full 2026 Franchising Economic Outlook report&nbsp;<a href="https://www.franchise.org/franchising-economic-outlook/">here</a>.

Highlighting child services and commercial and residential services as top performers, the organization predicts the industry will add over 150,000 jobs and increase its GDP by billions this year.

Franchising has never been more visible or more confusing. Between social media success stories, aggressive broker outreach and emerging brands promising rapid wealth, many prospective franchisees enter the process overwhelmed and underinformed.&nbsp; After more than two decades inside the industry,&nbsp;<a href="https://www.linkedin.com/in/scott-thompson-618a91">Scott Thompson</a> has seen the excitement (and the mistakes) from every angle. That perspective is exactly why he launched&nbsp;<a href="https://yourfuturefranchise.com/">Your Future Franchise</a>, a consulting and advisory firm built to replace hype with clarity, pressure with strategy and guesswork with alignment.“I’ve been in franchising for 25 years now and have been on pretty much every side of the fence — franchisee, franchisor, executive, private equity,” Thompson said. “When you get to a certain point in your career and you’ve climbed the ladder in corporate, you want to do the same thing you’ve been helping others do the whole time: building wealth and ensuring you have time to spend with the family.”For Thompson, the decision was both professional and personal. “My son is turning 11 and it was important for me to be around more,” he said. “As a franchise consultant, I knew I could do that — and I could do it in a way that serves people.”<h2>A 360-Degree Franchise Perspective</h2>Few consultants bring the range of experience Thompson does. His resume spans franchise development leadership, private equity-backed growth, operations, real estate strategy and FDD oversight. He has served as chief development officer at&nbsp;<a href="https://www.weareradianceholdings.com/brands">Radiance Holdings</a>, president of&nbsp;<a href="https://www.premiermartialartsfranchise.com/">Premier Martial Arts International</a> and held senior development roles with brands such as&nbsp;<a href="https://bigblueswimschool.com/franchising/">Big Blue Swim School</a>,&nbsp;<a href="https://franchise.restore.com/">Restore Hyper Wellness</a>,&nbsp;<a href="https://www.maidright.com/franchising/">Maid Right</a> and&nbsp;<a href="https://jan-pro.com/franchising/">JAN-PRO</a>. Earlier in his career, he was a multi-unit franchisee himself.That depth allows him to see both sides of the table — the ambitions of franchise buyers and the realities of franchisor systems.“With Your Future Franchise, I help aspiring entrepreneurs,” Thompson said. “As someone with a lot of experience and as an expert on the Franchise Disclosure Document, I can work with candidates and help them with their lifestyle goals, the reason why they want to open a business, legal resources, funding resources — all of these things that people don’t even think of before starting a business — and position them to get a leg up.”For Thompson, the goal isn’t to “place” someone in a franchise. It’s to ensure they are structurally prepared for ownership. “I’ve been gifted with so much franchising experience,” he said. “Now I get to help other people who have been curious about it and afraid to do it — and help them do it in a way that builds clarity and confidence.”<h2>Expanding Access, Not Pressure</h2>Your Future Franchise is powered by&nbsp;<a href="https://www.franchoice.com/">FranChoice</a>, which gives Thompson access to approximately 250 vetted franchise brands across industries and investment levels.&nbsp;Because the portfolio spans home services, health and wellness, food, fitness, business services and more, recommendations are driven by alignment rather than availability. Thompson has helped guide entrepreneurs into brands such as&nbsp;<a href="http://elementsmassage.com/franchise/index.html">Elements Massage</a> and&nbsp;<a href="https://www.solafranchising.com/">Sola Salons</a>, among many others.Clients consistently point to his integrity in the process. “When my business partner Bryan and I were exploring franchises, we were torn between multiple concepts,” said&nbsp;<a href="https://www.linkedin.com/in/jaredrothbergerdetroit">Jared Rothberger</a>, CEO of JAN-PRO of Greater Detroit. “Looking back, we’re beyond thankful Scott helped us choose JAN-PRO. Today, we run a business generating north of $1 million a month. Scott was thoughtful, patient and genuinely acted in our best interest — not just trying to sell us something. He was our trusted guide into franchising, and I’m forever grateful for his insight and integrity. I’d work with him again in a heartbeat and highly recommend him to anyone considering franchising.”That emphasis on service over sales is intentional. “Franchising changed my life and I believe it can change yours too,” Thompson said. “After years of seeing people make bad decisions because of bad advice, I set out to build something different — a consulting practice built on honesty, strategy and service over sales. I don’t just want to help you buy a franchise. I want to help you build your future.”<h2>A Thorough Discovery Process That Goes Deeper</h2>What truly differentiates Your Future Franchise is its discovery process. Thompson spends significant time understanding not just a candidate’s financial capacity, but who they are as a leader and what kind of life they want to build.“It really comes down to thoroughness,” he said. “I spend over two hours going through a full business model and who they are. I spend a lot of time on attributes that maybe some other people don’t.”Those conversations explore leadership style, tolerance for managing large teams versus lean operations, comfort interacting with the public, sales ability, prior buying behavior and long-term wealth objectives.&nbsp;“Ultimately, that helps me when talking to the values of the franchisor,” he said. “That really becomes the thing that sticks — when a brand aligns with the candidate’s values, there is a synergy that happens.”He also focuses heavily on capital structure and financial preparedness — areas many first-time buyers underestimate.“What most franchisees don’t recognize is whether they have the right capital and the working capital,” Thompson said. “The FDD only requires 90 days of working capital, but it may take a lot more time. So I ensure they aren’t capital constrained.”<a href="https://www.linkedin.com/in/austin-c-smith-a1755548">Austin C. Smith</a>, an area developer with Big Blue Swim School, credits Thompson’s clarity in helping him move forward confidently. “Scott played a key role in helping me evaluate options and ultimately invest in a business that aligns perfectly with my goals,” Smith said. “His ability to ask the right questions and highlight both opportunities and risks gave me the clarity I needed.”<h2>Who Your Future Franchise Is Built For</h2>Your Future Franchise serves corporate professionals exploring entrepreneurship, first-time franchise buyers seeking structure, experienced multi-unit operators evaluating expansion and founders building scalable systems. What unites them is seriousness about ownership.“Ideal candidates are coachable, thoughtful and motivated by long-term growth rather than short-term wins,” Thompson said. “Franchising isn’t a shortcut. It’s a business model that requires alignment, leadership and execution.”At a time when franchising is louder and more crowded than ever, Your Future Franchise exists to slow the process down and add structure to it. With more than two decades of hands-on experience, access to hundreds of vetted brands and a discovery process built around alignment rather than urgency, Scott Thompson is not selling a concept — he is guiding a decision.For entrepreneurs who want to build wealth, create flexibility and approach franchising with clarity instead of hype, Your Future Franchise offers a structured path forward — and a trusted advisor in their corner.To learn more about Your Future Franchise and start your journey with clarity, please visit&nbsp;<a href="https://yourfuturefranchise.com/">https://yourfuturefranchise.com/</a>.

image of scott thompson franchise professional services from your future franchise

With decades of experience inside franchise development, operations and advisory roles, Scott Thompson created Your Future Franchise to help entrepreneurs, franchisees and brands.

Why Franchise Veteran Scott Thompson Launched Your Future Franchise to Guide Smarter Franchise Decisions

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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Family has always been at the heart of everything for sisters&nbsp;<a href="https://1851franchise.com/griswold-franchise-oklahoma-city-north-manar-landis-maha-zirn-kashoor-2730454">Manar Landis and Maha Zirn-Kashoor,</a> so when they began looking for a new business venture, it only made sense that they’d do it together. Today, the pair are proud&nbsp;<a href="https://griswoldhomecarefranchise.com/">Griswold</a> franchisees, combining their complementary skills and shared compassion to make a difference in the lives of seniors and&nbsp; families in their community. For Zirn-Kashoor and Landis, the decision to go into business together was as natural as their lifelong connection.“The short answer,” Zirn-Kashoor said, “is that it’s always the right time as a family to be together. We were both in the right place to start that one.”Though life had taken them in different directions — with families, careers and homes of their own — the sisters never lost touch. “We were always in contact,” Zirn-Kashoor said. “Almost every year we saw each other. So when the idea of the business came, it was only natural that we were both ready for it and said, ‘Let’s go for it.’”That shared readiness made the decision simple: it was time to&nbsp;<a href="https://1851franchise.com/griswold/how-griswold-home-care-provided-a-more-meaningful-career-for-these-franchisees-amid-the-pandemic-2715838">build something meaningful together</a>.<h2>From Sisters to Business Partners</h2>Transitioning from family members to business partners came smoothly for the pair. “Because we know each other quite well, it came very naturally,” Zirn-Kashoor said. “We recognized my strength, her strength, where we can complement each other — and it’s working so far.”The two sisters developed a natural division of responsibilities, allowing each to focus on what she does best. That balance has only strengthened their bond. “It brought us even closer to each other,” Zirn-Kashoor said. “Usually, when you have family, each one goes to their business or work and then maybe you meet at dinner or on weekends. Now we are combining all this — we see each other even more now. It added positively to the dynamic.”<h2>Why Griswold?</h2>When it came time to choose a brand, Landis led the research — and&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold</a> quickly stood out. “She asked around, looked into different franchises, and it was the reputation of Griswold,” Zirn-Kashoor said. “From the first moment we spoke with them, it felt like we were joining a family.”That sense of belonging only deepened as they met other franchisees. “They are very professional, but there is also a warm environment,” Zirn-Kashoor said. “When we met other franchisees at a couple of events, it felt like family. It just enhanced our feeling that this is the right company we want to join.”<h2>A Family-Owned Business With a Human Mission</h2>As sisters and co-owners, Zirn-Kashoor and Landis believe their family connection adds real value to how they lead their business and care for their clients. “It’s an added value to be family working together,” Zirn-Kashoor said. “We know how to divide the work, who’s responsible for what, and sometimes we combine our efforts on certain areas where we can bring an even better outcome.”That collaboration is rooted in shared purpose. For the sisters, Griswold’s mission resonated deeply. “The story of Jean Griswold is very touching and impressive,” Zirn-Kashoor said. “It’s not money-oriented — it’s very human and people-oriented. That’s what really drove us. Otherwise, any business you can start somewhere and think about profit. This is not the easiest one, but we chose it on purpose because we can relate to it … When you think about it, we are helping vulnerable people — people in need — and that’s something we are already proud of.”<h2>Building a Legacy of Care and Connection</h2>More than just a business, Zirn-Kashoor and Landis see their Griswold franchise as a legacy — one rooted in compassion and community. “We are certain that our hard work will bring very fruitful income,” Zirn-Kashoor said, “and we hope that this is the legacy we can keep as a name for us, for our children and for our family later on. There cannot be a better legacy than helping people in need and caring for the community.”Even amid the challenges of launching a business, the sisters have found unexpected joy in the journey. “The most surprising part is how much fun we are having,” Zirn-Kashoor said. “We knew we would enjoy it, but we didn’t know it would start from day one. We keep reminding each other not to forget to have fun and enjoy the journey.”

With complementary strengths and a shared commitment to compassion, Manar Landis and Maha Zirn-Kashoor turned the right moment — and the right mission — into a meaningful family enterprise.

Why Two Sisters Chose Now to Build a Purpose-Driven Home Care Business With Griswold

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Ellianos Coffee Franchise Costs, Fees, Profit and Data for 2025

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