1851

The franchise model places the responsibility of establishing a successful business model on the shoulders of the franchisor—no one else. However, even if the franchisor can prove that its corporate stores and those managed by franchisees are successful, the model is not guaranteed to sell. There are a lot of points to check off between “I have a successful business model” and “Great, I’m glad to hear that you’ll invest your life savings to open a business that follows my plan.”That’s where new, or maybe less traditional, forms of awareness and marketing enter the equation. When managed correctly, social media marketing creates a great opportunity for franchisors and franchisees to continue to spread their name and message while connecting with local viewers (and prospective customers) in a way that is even more personalized and encourages immediate engagement.Develop a StrategyOne of the most damaging occurrences for a franchisor is a disgruntled franchisee or one who does not follow appropriate strategy and guidelines. When building a social media strategy for the franchise, franchisors should carefully consider whether they want to run a single, system-wide social media presence; a franchisor presence and one for each respective franchisee/location; or manage the franchisor page and leave local pages in the hands of their relative franchisees.If local accounts are made, analyzing the demographics, interests and trends of the respective populations can make for an even stronger strategy.Hone the Strategy for Each PlatformOnce an overarching strategy has been created, the execution can be optimized to ensure the proper content and messaging is reaching the intended audience. For example, franchise development content is often posted to LinkedIn, as many of the businesspeople who will be pursuing ownership are likely spending the majority of their time on professional platforms. Alternately, more casual franchise concepts or those looking to draw in a younger customer base should consider making customer-facing content for TikTok.Efforts To EmbraceThere is more than one way to grow a franchise. A proper social media strategy should reach beyond consistent “Buy this!” messaging to create an experience that truly allows the audience to connect with and learn about the brand. Here are a few ways to encourage growth.<ul><li>Engage in Education:&nbsp;With both prospective franchisees and existing or prospective customers, education can go a long way. Your audience likely enjoys being in the loop. A willingness to educate conveys an interest in and passion for the brand and its mission beyond just the sale.</li><li>Create an Emotional Connection:&nbsp;Sharing person-first content does this organically. A brand alone won’t sell itself, but its people will. Telling employees’ stories, spotlighting community efforts and bringing the brand into a living space encourages connection, which naturally leads to growth.</li><li>Establish a Recognizable Voice, Start a Conversation:&nbsp;Using a clear, consistent and recognizable brand voice is crucial. Without it, messaging can become muddled, and it does not always stand out to the audience as something that is definitely coming from a given brand. After a voice is established, the audience will be quicker to recognize the brand’s content and may even feel like they are being spoken to directly. This can start a conversation.</li><li>Promote Events:&nbsp;If a local franchise location is putting on an event, the information should be posted online. This will increase visibility, likely driving up attendance and work to build out a robust social history of a community-focused local business owner.</li><li>Share Trends:&nbsp;When and where it is appropriate, sharing trends can be a great way to connect with specific sectors of the audience. Even if a trend is not a direct outbound marketing effort, that content’s ability to connect with the viewer and expand a loyal following is remarkable.</li><li>Employment Recruitment:&nbsp;If a local franchisee is hiring, social media is a great place to get the word out.&nbsp;</li></ul>The majority of these efforts will not have an immediate impact, but the compounding difference each step makes can quickly benefit the growth of the business. With increased presence comes increased connection. The more an audience connects with a brand, the more likely they will be drawn to engage with it on a deeper level, either as a consumer or prospective business owner.

How To Use Social Media To Grow Your Franchise

1851 Franchise

Many franchisors feel that more traditional marketing approaches can no longer carry the weight on their own. Here’s how social media can help.


how-to-use-social-media-to-grow-your-franchise

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

How To Use Social Media To Grow Your Franchise

MORE STORIES LIKE THIS