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There&#8217;s no doubt that Topperstix are a fan favorite at <a href="http://www.toppersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-toppers-pizzas-commitment-to-menu-innovation-leads-to-loyal-customers-and-a-bigger-bottom-line-5244#intro" target="_blank" rel="nofollow" target="_blank">Toppers Pizza</a> locations across the country. So when the brand decided to roll out a new flavor&#8212;3-Cheese Garlicstix&#8212;it did so with its Customers in mind. At first, the 3-Cheese Garlicstix were an online exclusive. <a href="http://topperspizza.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-toppers-pizzas-commitment-to-menu-innovation-leads-to-loyal-customers-and-a-bigger-bottom-line-5244" target="_blank" rel="nofollow" target="_blank">Toppers</a> didn&#8217;t add them to its menu or even promote the new item in stores&#8212;they were only mentioned on its website, via email, and social media platforms. Despite the lack of traditional promotion, 3-Cheese Garlicstix were an instant hit with consumers. Seemingly overnight, they became one of the top three selling Topperstix in that menu category. Because of that success, 3-Cheese Garlicstix are now a permanent item on Toppers&#8217; menu. &#8220;We always want to make sure we have the bold flavors our customers are asking for. The roasted garlic and three cheeses that make up our Garlicstix&#8212;combined with 16 different dipping sauces&#8212;really create a unique flavor that can&#8217;t be found anywhere else,&#8221; said Bridget Vetter, manager of marketing and public relations at Toppers Pizza. &#8220;The success of our 3-Cheese Garlicstix perfectly exemplifies how Toppers is leading innovation efforts in the pizza industry.&#8221; Those innovation efforts are at the core of the Toppers brand. Toppers is known for its unparalleled access to Millennial consumers&#8212;by having a strong digital presence and social media following, the brand is able to find more and more ways to tap into its Customers&#8217; preferences. That ability to anticipate what consumers want before they even consider it has given Toppers the opportunity to establish strong customer loyalty across its entire system. &#8220;It&#8217;s about being strategic with our changes&#8212;we aren&#8217;t just throwing new items out there and seeing what sticks. When we roll out a new product or launch a seasonal limited time offer, we do so in order to keep loyal Toppers Customers excited and give new consumers a reason to order off our menu,&#8221; said Donette Beattie, vice president of supply chain for Toppers Pizza. &#8220;Our Customers know they can always count on Toppers to offer items that are changing the game.&#8221; Beyond building customer loyalty, Toppers&#8217; commitment to menu innovation ultimately adds to the brand&#8217;s bottom line, both on a corporate level and for its network of local franchisees. New items like the 3-Cheese Garlicstix create a buzz around the brand and enhance Toppers&#8217; menu, giving the brand&#8217;s revenue streams a boost. That boost is reflected in the brand&#8217;s sales&#8212;in the first five months of the year alone, more than 15-percent of online orders from all of Toppers&#8217; locations contained 3-Cheese Garlicstix. As Toppers continues to expand and enter new markets across the country, its menu innovation efforts are only going to grow. In fact, the brand&#8217;s already looking ahead to the flavors and products that will be next year&#8217;s big sellers. &#8220;The edgy Toppers brand that refuses to settle allows us to try things that other major pizza chains wouldn&#8217;t even consider. We have the ability to take more risks and put new flavors out there that we know will be embraced by our loyal Customers,&#8221; Beattie said. <a href="http://topperspizza.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-toppers-pizzas-commitment-to-menu-innovation-leads-to-loyal-customers-and-a-bigger-bottom-line-5244" target="_blank" rel="nofollow" target="_blank">Click here</a> for more information on franchising opportunities with Toppers Pizza.

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The brand is constantly working to bring its customers unique, bold flavors that can't be found anywhere else.

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How Toppers Pizza's Commitment to Menu Innovation Leads to Loyal Customers and a Bigger Bottom Line

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