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Thirty years after its founding, <a href="https://www.jamba.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jamba-drops-its-juice-to-up-its-relevance-to-the-modern-consumer-2710672" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Jamba</a> Juice becomes just &ldquo;Jamba&rdquo; in an effort to modernize and better alignment with today&rsquo;s consumer, according to an article in <a href="https://www.qsrmagazine.com/outside-insights/how-jamba-reimagined-customer-experience?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jamba-drops-its-juice-to-up-its-relevance-to-the-modern-consumer-2710672" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">QSR</a>. The rebranding includes not only the name change, but a redesigned <a href="https://www.jamba.com/menu?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jamba-drops-its-juice-to-up-its-relevance-to-the-modern-consumer-2710672" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">menu</a>.&nbsp;

Jamba CMO Claudia Schaefer opted to ~juice up~ the brand after looking at the smoothie chain from the consumer&rsquo;s standpoint and digging into the company&rsquo;s consumer behavior data. She realized there was &ldquo;a disconnect between the current Jamba offerings and what customers today expect from a healthfulness perspective,&rdquo; QSR said. Jamba partnered with restaurant consultancy firm King-Casey for the rebrand.&nbsp;

According to QSR, Jamba &ldquo;put together a high-level team representing a range of disciplines and franchise partners to participate in an all-day menu communications strategy session that King-Casey facilitated. The team approach meant that all sectors of the company were part of the process, making eventual buy-in much easier.&rdquo;

Jamba&rsquo;s mission was to test and eventually rollout optimized menu boards featuring persuasive design to guide the consumer&rsquo;s purchasing pathway.&nbsp; It&rsquo;s no surprise that Jamba needed to up their game in the graphics department, either: With high-traffic Instagram accounts like <a href="https://www.instagram.com/p/ByIyCeVCWr6/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jamba-drops-its-juice-to-up-its-relevance-to-the-modern-consumer-2710672" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">@lulusdreamtown</a> at consumers&rsquo; fingertips, a hum-drum menu board won&rsquo;t cut it.&nbsp;

Now that even <a href="https://1851franchise.com/attention-plant-based-restaurants-make-way-for-subway--2710668#franbuzz" style="text-decoration-line:none" target="_blank">longtime deli-meat purveyor Subway has jumped onto the plant-based bandwagon</a> in an attempt to align with 2019 consumer demand are we really that surprised that Jamba wants to get hip, too? Well, maybe we should give credit where credit&rsquo;s due: <a href="http://www.millennialmarketing.com/2008/09/millennial-target-jamba-juice/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jamba-drops-its-juice-to-up-its-relevance-to-the-modern-consumer-2710672" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Jamba was in the millennial marketing conversation</a> all the way back in 2008.&nbsp;

Along with creating a plan of action to increase sales through menu innovations, <a href="https://wgntv.com/2019/06/06/jamba-juice-is-dropping-the-juice-from-its-name/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jamba-drops-its-juice-to-up-its-relevance-to-the-modern-consumer-2710672" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">WGN9</a> said Jamba will be adding a section to their menu dedicated to their plant-based blends. And, it looks like people are happy about it!

One <a href="https://twitter.com/dijahthavirgo/status/1138609234570952704?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jamba-drops-its-juice-to-up-its-relevance-to-the-modern-consumer-2710672" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Twitter user</a> posted, &ldquo;I&rsquo;m proud of Jamba Juice for adding a plant-based section on their menu&rdquo;.&nbsp;

The result of Jamba&rsquo;s extreme makeover? Nothing but success according to QSR.&nbsp;

To read the full article, click <a href="https://www.qsrmagazine.com/outside-insights/how-jamba-reimagined-customer-experience?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jamba-drops-its-juice-to-up-its-relevance-to-the-modern-consumer-2710672" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Photo courtesy of <a href="https://www.qsrmagazine.com/outside-insights/how-jamba-reimagined-customer-experience?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jamba-drops-its-juice-to-up-its-relevance-to-the-modern-consumer-2710672" target="_blank" rel="nofollow" target="_blank">QSR</a>.

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