WHY I BOUGHT
How One Couple’s Military Service Primed Them for JDog Carpet Cleaning & Floor Care Ownership
The emerging carpet cleaning franchise was designed to leverage the military’s core values of respect, integrity and trust.
JDog Carpet Cleaning & Floor Care, an emerging floor cleaning franchise from veteran-focused franchisor JDog Brands, was created with a specific goal of helping veterans achieve success through business ownership. Now, on the heels of a pandemic-fueled boom in the home services industry, JDog Brands is appealing to more and more veteran entrepreneurs as it looks to expand its footprint across the country. JDog Brands has signed over 50 new franchise agreements so far in 2021, including 17 for JDog Carpet Cleaning & Floor Care.
Mustafa and Ellen Browne, the JDog Carpet Cleaning & Floor Care franchisees in Richmond, Virginia, are a prime example of the type of dedicated and passionate entrepreneurs JDog is looking to partner with. Mustafa spent nine years in the Air Force as a security force member and K-9 handler. Ellen served in the Army as a chemical operations specialist. The two met each other while deployed in Afghanistan in 2010. After his tour of duty in 2016, Mustafa entered law enforcement and eventually decided to embark on small business ownership a few years later. Ellen eventually left the Army in May 2019 and joined Mustafa in his business venture.
The Brownes began looking at several franchise concepts and eventually discovered JDog Brands. They loved the veteran-focused angle of the company, and reached out to learn more about JDog’s carpet cleaning concept, JDog Carpet Cleaning & Floor Care, which had just recently been launched at that time.
“We chose JDog Brands because they exclusively offered franchise ownership to veterans and military family members,” Mustafa said. “It was a business model we could stand behind. There’s a work ethic and reliability to veterans and people trust us, which is important when you are entering their homes. There is a discipline that is instilled in us from our time in the military. We have an attention to detail and go above and beyond for our customers.”
Ellen added, “We treat everyone we encounter with respect. We are very adaptable and don’t give up on difficult situations. We don’t cut corners.”
The JDog Carpet Cleaning & Floor Care franchise opportunity was specifically designed by CEO and founder Jerry Flanagan to meet the needs, skills and values of veterans like the Brownes. Flanagan is a veteran himself and created the company with the goal of decreasing the veteran unemployment rate to 1%.
“Veterans often have a difficult time transitioning into civilian life,” said Flanagan. “Most jobs don’t look anything like the military structure that veterans are accustomed to, but franchising, when done correctly, can fit like a glove. Veterans like to follow a process. They take their training seriously, and they’ve got the grit and experience to overcome challenges. We’ve built our franchise opportunities to make the most of those qualities and help our franchisees find success quickly.”
Some of the brand’s advantages include its flexible and low-cost business model, which gives franchisees the freedom to set their own hours and maintain their preferred work-life balance. JDog’s streamlined operations also mean veteran franchisees don’t need any on-the-ground experience in floor cleaning or even business ownership. Mustafa says the JDog team also provides franchisees with in-depth support, allowing them to thrive regardless of their professional background. Plus, the tight-knit community of veteran business owners creates a family-oriented atmosphere where everybody helps each other succeed.
“I can call any day or any time and get the help I need,” he said. “All the franchisees are in contact with each other and we share tips and tools that help our businesses. The camaraderie of franchising is something I haven’t experienced since leaving the military. You have so many resources available.”
Looking ahead, the Brownes say their goal is to eventually bring other veterans onto their team to handle the day-to-day operations so they can focus on working from home and growing the business to multiple locations.
Now, in the second half of 2021, JDog Brands is actively seeking qualified franchisees like the Brownes to open franchise territories in markets across the country, starting with New York, New Jersey and Pennsylvania.
The cost to open a JDog Carpet Cleaning & Floor Care ranges from $37,909 to $169,947 including a $10,000-$25,000 franchise fee. For more information on franchising with JDog, visit https://www.jdogbrands.com/own-a-franchise/