When franchise buyers evaluate restaurant opportunities, average unit volume is often, understandably, the first number that grabs their attention. And in Jollibee’s 2026 Franchise Disclosure Document, those numbers are difficult to ignore. According to the company's latest Item 19 disclosures, free-standing Jollibee restaurants open for the full 2025 calendar year generated average annual gross sales of $4.91 million, while in-line restaurants averaged $5.07 million.*
“The headline is the significant growth in our annual gross sales number, AGS versus 2025,” said Peter Wright, vice president of franchising for Jollibee Group North America. “We disclose our AGs by either free-standing locations or in-line locations. Our free-standing AGS is now $4.9 million and our in-line AGS is $5.07 million. That represents over a 10% growth versus the prior year. The achievable four-wall EBITDA at a $5 million AUV is very significant.”
But the bigger story is what those sales volumes potentially mean for operators evaluating where to deploy capital in today's restaurant landscape.
In a franchise environment where many operators are piecing together portfolios of lower-volume concepts to achieve scale, Jollibee presents a different equation.
“Very attractive to potential franchisees, besides our growth, is that a franchisee would have to build multiple lower-volume concepts to get to the same level,” Wright said. “I can build one Jollibee, or I can build multiple lower-volume concepts, for example. This is a complex business, but running one store versus running five stores is very different.”
That comparison highlights why experienced restaurant operators are paying close attention to the brand. High-volume restaurants can be more operationally complex, but they also offer a level of revenue concentration that many franchise systems simply cannot match.
The 2026 FDD pulls from 77 restaurants that were open for the full 2025 calendar year: 37 free-standing locations and 40 in-line restaurants.*
The results show consistency across formats.
Free-standing locations reported:
In-line locations reported:
According to the 2026 FDD, the estimated initial investment ranges from approximately $2.1 million to $4.6 million for a free-standing restaurant and from approximately $1.6 million to $3 million for an in-line location.
The largest portions of that investment typically come from leasehold improvements, site development and equipment costs, reflecting the operational sophistication required to execute Jollibee's high-volume restaurant model.
The franchise fee itself remains relatively modest at $40,000, while ongoing fees include a 5% royalty, a 4% marketing fund contribution and a 0.25% technology fee.
Jollibee is not positioning itself as an entry-level franchise opportunity. The brand requires prospective franchisees to possess a minimum net worth of $10 million, at least $5 million in liquid assets and substantial multi-unit restaurant operating experience. The company is actively seeking developers capable of building 10 or more restaurants within a territory.
For experienced operators, the key consideration is often not the upfront investment alone, but whether the sales and profit potential justify the development costs.
The economics are only part of the attraction. Jollibee's growth strategy combines category momentum with significant development whitespace throughout North America. While the brand already enjoys strong awareness among Filipino consumers, leadership believes substantial upside remains as the concept reaches more mainstream audiences.
The company currently operates more than 100 locations across North America and continues to target aggressive expansion in the years ahead. That combination of proven demand, strong unit economics and untapped territory is increasingly rare within the restaurant franchise space.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/jollibee.
*Annual gross sales are derived from 37 free-standing and 40 in-line reporting locations open for the full 2025 calendar year. Annual gross sales for free-standing locations ranged from $2,053,972 to $9,820,614, with an average of $4,907,120 (19/51% exceeded the average). Annual gross sales for in-line locations ranged from $2,205,139 to $9,407,510, with an average of $5,074,194 (18/45% exceeded the average). Some outlets have earned this amount. Your individual results may differ. There is no assurance that you will earn as much. See Item 19 of the JBM LLC Franchise Disclosure Document.
Jollibee
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Jollibee's 2026 FDD shows U.S. average unit volumes above $4.9 million, with the bigger story found in the costs, scale advantages and operator profile behind those numbers.
When franchise buyers evaluate restaurant opportunities, average unit volume is often, understandably, the first number that grabs their attention. And in Jollibee’s 2026 Franchise Disclosure Document, those numbers are difficult to ignore. According to the company's latest Item 19 disclosures, free-standing Jollibee restaurants open for the full 2025 calendar year generated average annual gross sales of $4.91 million, while in-line restaurants averaged $5.07 million.*
“The headline is the significant growth in our annual gross sales number, AGS versus 2025,” said Peter Wright, vice president of franchising for Jollibee Group North America. “We disclose our AGs by either free-standing locations or in-line locations. Our free-standing AGS is now $4.9 million and our in-line AGS is $5.07 million. That represents over a 10% growth versus the prior year. The achievable four-wall EBITDA at a $5 million AUV is very significant.”
But the bigger story is what those sales volumes potentially mean for operators evaluating where to deploy capital in today's restaurant landscape.
In a franchise environment where many operators are piecing together portfolios of lower-volume concepts to achieve scale, Jollibee presents a different equation.
“Very attractive to potential franchisees, besides our growth, is that a franchisee would have to build multiple lower-volume concepts to get to the same level,” Wright said. “I can build one Jollibee, or I can build multiple lower-volume concepts, for example. This is a complex business, but running one store versus running five stores is very different.”
That comparison highlights why experienced restaurant operators are paying close attention to the brand. High-volume restaurants can be more operationally complex, but they also offer a level of revenue concentration that many franchise systems simply cannot match.
The 2026 FDD pulls from 77 restaurants that were open for the full 2025 calendar year: 37 free-standing locations and 40 in-line restaurants.*
The results show consistency across formats.
Free-standing locations reported:
In-line locations reported:
According to the 2026 FDD, the estimated initial investment ranges from approximately $2.1 million to $4.6 million for a free-standing restaurant and from approximately $1.6 million to $3 million for an in-line location.
The largest portions of that investment typically come from leasehold improvements, site development and equipment costs, reflecting the operational sophistication required to execute Jollibee's high-volume restaurant model.
The franchise fee itself remains relatively modest at $40,000, while ongoing fees include a 5% royalty, a 4% marketing fund contribution and a 0.25% technology fee.
Jollibee is not positioning itself as an entry-level franchise opportunity. The brand requires prospective franchisees to possess a minimum net worth of $10 million, at least $5 million in liquid assets and substantial multi-unit restaurant operating experience. The company is actively seeking developers capable of building 10 or more restaurants within a territory.
For experienced operators, the key consideration is often not the upfront investment alone, but whether the sales and profit potential justify the development costs.
The economics are only part of the attraction. Jollibee's growth strategy combines category momentum with significant development whitespace throughout North America. While the brand already enjoys strong awareness among Filipino consumers, leadership believes substantial upside remains as the concept reaches more mainstream audiences.
The company currently operates more than 100 locations across North America and continues to target aggressive expansion in the years ahead. That combination of proven demand, strong unit economics and untapped territory is increasingly rare within the restaurant franchise space.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/jollibee.
*Annual gross sales are derived from 37 free-standing and 40 in-line reporting locations open for the full 2025 calendar year. Annual gross sales for free-standing locations ranged from $2,053,972 to $9,820,614, with an average of $4,907,120 (19/51% exceeded the average). Annual gross sales for in-line locations ranged from $2,205,139 to $9,407,510, with an average of $5,074,194 (18/45% exceeded the average). Some outlets have earned this amount. Your individual results may differ. There is no assurance that you will earn as much. See Item 19 of the JBM LLC Franchise Disclosure Document.
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