Kaplan: The PR stunt is dead. Long live the PR stunt

Like many, I enjoy a good public-relations stunt as much as the next person. But with the diminishing newsroom media and tight budgets, there are more cost-effective ways to get news coverage without dropping an oversized Hershey’s Kiss off the top of the Hancock Building or placing a large macaroni.....

By Nick Powills1851 Franchise Publisher

SPONSOREDUpdated 1:24 PM • 10/06/14

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