Kaplan: The PR stunt is dead. Long live the PR stunt
Like many, I enjoy a good public-relations stunt as much as the next person. But with the diminishing newsroom media and tight budgets, there are more cost-effective ways to get news coverage without dropping an oversized Hershey’s Kiss off the top of the Hancock Building or placing a large macaroni.....
MORE STORIES LIKE THIS
Homebuyers Keep Buying — And That’s Good News for Home Service Franchises
Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion
McDonald’s To Hire 375,000 Workers as It Prepares for Major U.S. Expansion
AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers