The summer months are the busiest time of year for buying and selling homes. In competitive market, making a house visually appealing to a buyer can make all the difference; that’s where Showhomes Home Staging comes in.

Mark and Dana Baggett, Showhomes franchisees, suggest making simple fixes like replacing outdoor plants that have wilted in the heat and updating knobs on hardware that may have either weathered or become outdated to help entice a potential buyer.

“People aren’t looking for fixer uppers anymore,” Mark told KATV. “Buyers don’t have time to invest into fixing up the house.”

With shows that offer many DIY techniques and channels dedicated to home improvement, many buyers have unrealistic expectations for how a home should look. Showhomes creates an atmosphere that matches buyer’s expectations. They not only increase the visual appeal for a faster sale but ultimately also the selling price.

“We’re making sure that the carpet, walls, the ceilings are what they need to be,” Mark told KATV. “If you’re selling your home, you’re competing against other homes on the market. If you walk into a home and it’s dated, well then you’re competing against the brand new houses. We want to bring that house up to market level so you have the highest sale price.”

Click here to watch the segment.

Don’t Miss the Next Big Franchise Story

Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else

By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.

Nick Powills

About the Author

Nick Powills

Follow
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.