Could this fried chicken chain be the new go-to spot for vegans?

Kentucky Fried Chicken has opened its doors to a market that few expected––vegans. According to QSR, KFC is planning to debut its first plant-based chicken with Beyond Meat on August 27 in Atlanta, Georgia.

Beyond Meat has been on a roll lately, partnering with some of the most popular chains in the QSR industry––Subway, Dunkin’ and Tim Hortons have all recently added meat-free options to their menus. What makes this partnership so special for both KFC and Beyond Meat? KFC is the “first national U.S. quick service restaurant to introduce a plant-based chicken, in partnership with Beyond Meat,” said QSR.

“KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” said KFC president and Chief Concept Officer Kevin Hochman, according to QSR. “I think we’ve all heard ‘it tastes like chicken’––well our customers are going to be amazed and say ‘it tastes like Kentucky Fried Chicken.’”

Plant-based options have been a recent trend in the restaurant industry and KFC is doing its part to keep up with its customers’ cravings. The plant-based revolution doesn’t seem to be slowing down anytime soon thanks to the rise in chains jumping on the meatless bandwagon.

Popeyes, Chick-fil-A––where you at?

To read the full article on QSR, click here.