KFC, McDonald’s share Hispanic-marketing strategies

The way franchisors see the world is always changing. As the population of Spanish-speaking consumers continues to grow, now more than ever having a plan to reach this demographic can weed out the competition. Many large universities even offer Hispanic marketing as a major these days. With marketin.....

By Matthew DiazStaff Writer

SPONSOREDUpdated 12:22 PM • 10/16/14

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