Franchisor Stories
Franchise Opportunity Deep Dive: Kitchen Wise and Closet Wise offer a dual-brand home organization and remodeling franchise, capitalizing on the high demand for custom storage solutions.
Kitchen Wise/Closet Wise offers home-based, mobile design and installation businesses specializing in custom organization solutions for kitchens, closets and other residential spaces.
Kitchen Wise, LLC was formed in 2019 and is part of Premium Service Brands (PSB), a Charlottesville, Virginia–based franchising group that also includes 360 Painting, Pro-Lift Garage Doors, House Doctors, The Grout Medic and others. The original Kitchen Wise concept began in Wisconsin in 2016 and began franchising in 2017 before PSB acquired it in 2019.
Mission: To deliver organization systems that simplify lives and enhance daily functionality in every home.
Vision: To transform chaos into opportunity by bringing order, beauty, and function to every space through thoughtful design and innovative storage solutions.
Kitchen Wise/Closet Wise franchises are expanding nationwide. Visit the Kitchen Wise/Closet Wise franchise website to explore current franchising opportunities.
Initial Costs: The estimated initial investment required to begin operation of a Kitchen Wise/Closet Wise franchise ranges from $119,100 to $198,000. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
Type of Expenditure | Minimum | Maximum |
| Franchise Fee | $65,000 | $65,000 |
| Vehicle | $1,500 | $5,000 |
| Real Estate/Leasehold Improvements | $0 | $3,000 |
| Equipment & Supplies | $3,000 | $6,500 |
| Insurance | $2,000 | $5,000 |
| Signage | $3,000 | $4,000 |
| Technology Fee | $5,000 | $5,000 |
| Grand Opening | $2,500 | $5,000 |
| Training Expenses | $3,000 | $5,000 |
| Licenses/Bonds | $100 | $1,500 |
| Professional Fees | $1,500 | $3,000 |
| Designated Manager Salary | $0 | $30,000 |
| Marketing | $10,000 | $20,000 |
| Additional Funds (6 Months) | $22,500 | $40,000 |
Initial Franchise Fee: The initial franchise fee required for a Kitchen Wise franchised business is $65,000, due upon signing the franchise agreement. For franchisees who obtain third-party SBA financing, a portion (typically $15,000) will be due upon signing the franchise agreement and the remainder will be paid after receiving funding.
Kitchen Wise/Closet Wise offers a 10% discount on the franchise fee for honorably discharged U.S. military veterans, first responders and existing PSB-brand franchise owners.
Ongoing Fees: According to the 2025 FDD, Kitchen Wise/Closet Wise franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | Greater of 6% of gross sales or $150/week |
| Marketing Fund | Greater of 2% of gross sales or $50/week |
| Contact Center Fee | 2% of gross sales (minimum of $50-$220)/week |
| Technology Fee | $120-$165/week (increasing over time) |
| Accounting & Business Advisory | $85/week |
ROI Potential: According to the 2025 FDD, the four franchises operating for the entirety of FY 2024 reported the following gross sales:
Average | Median | High | Low |
$568,121 | $544,433 | $1,044,186 | $115,743 |
Franchisees receive comprehensive onboarding training, including design, installation, customer service and business operations. Training covers CRM software, quoting tools and best practices for marketing and sales.
Franchise owners benefit from the shared services infrastructure of PSB, which encompasses centralized marketing strategy, professional call center support for lead management and expert financial advisory. This support is augmented by ongoing business coaching and tailored marketing guidance specific to the franchisee's territory.
Kitchen Wise equips franchisees with a robust CRM system for tracking leads and managing jobs, a custom online booking platform and a client interface to streamline scheduling and customer experience. Franchisees also use an integrated digital marketing platform for lead generation and marketing automation, along with an intuitive analytics dashboard to monitor key performance indicators (KPIs) and track revenue growth.
Business or management background preferred; home improvement experience not required
Franchisees operate home-based and mobile, often with a small installation team. While hands-on operation is encouraged, semi-absentee ownership is possible once operations are established.
Kitchen Wise franchises are SBA loan eligible, and the brand maintains third-party financing relationships to help qualified candidates cover startup costs.
“Kitchen Wise/Closet Wise stood out as a unique, newer opportunity that was poised for growth. I love that every day is a little different. Some days I’m running design consultation appointments or assisting our other design consultant. Others, I’m helping our team by delivering product to job sites. And then other days I’m out in the community at shows, events or networking opportunities.”
- Scott Goodger, Franchisee — Greater Ocala, Florida
The U.S. kitchen organization market was valued at $20.29 billion in 2023 and is expected to reach a value of $23.59 billion by 2029, growing at a CAGR of 2.54% from 2023 to 2029, with continued annual growth driven by lifestyle shifts toward minimalism and functional home design.
Kitchen Wise/Closet Wise competes with brands such as The Tailored Closet, California Closets and Closet Factory, but differentiates itself through a lower investment threshold, comprehensive service scope (whole-home vs. single-room) and a shared infrastructure and support under PSB.
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