From a college laundry startup to a bustling franchise endeavor, D’Aquisto and Smereczniak highlight LaundroLab’s revolutionary approach to laundromat services.
1851 Franchise: What void does LaundroLab fill?
Dan D’Aquisto: LaundroLab provides a modernized experience for an essential service to society. People need to have their clothes clean; they need to look good and feel good. COVID-19 showed us just how essential this service is, and we’re eager to fill a void that can help people in need. LaundroLab provides those customers with the best option possible to take care of such a necessary chore.
Alex Smereczniak: The traditional laundromat business hasn’t changed for multiple decades, and the customer has almost been regarded as a second-class citizen. We wanted to come in and modernize that experience, and the goal of LaundroLab is to put the customer at the core and create a community center, versus just a laundromat. People want to feel appreciated, and laundromat customers have so often been underappreciated, so it’s time to give those people the quality service they deserve. LaundroLab is more than just a typical laundromat.
1851: How has LaundroLab been able to set such high goals for expansion?
D'Aquisto: We've thankfully figured out a lot already. Laundromats historically are very attractive businesses that are recession and now pandemic resistant. The laundromat industry is massive and ready for disruption. With our concept and the traction we're seeing now, we've been able to position ourselves for significant growth over the next few years. This is a ground-floor opportunity that has almost zero competition. We have all the resources to help owners be successful, it's now about finding those owners and executing.
1851: How have top-tier investors and franchisees been drawn to your brand?
Smereczniak: We’re attracting high-profile franchisees because many people are in a mindset of diversifying income. These people often look toward passive income opportunities, and while the laundromat space has always been bucketed into this kind of business, there really hasn’t been a franchise concept for these franchisees to buy into. Our passive, semi-absentee model can attract those sophisticated investors. Most of the franchisees we are attracting right now have full-time jobs and are looking to retain those positions, and our semi-absentee model can allow them to take on a manageable form of passive income.
D'Aquisto: Our semi-absentee model is something that sets us apart from many other businesses. LaundroLab customer service is easier to manage than other franchises, and the labor model is just a third or a fourth of what you would expect in some other industries. Franchise owners can stay hands-on while working remotely, and the owner needs to be there only to just manage the manager and count cash. A few hours a week toward a passive investment is really all it entails on the franchisee side. That's whats attracted the high-caliber talent we have thus far. Executives, VP's, Directors, in all industries like retail, finance, and real estate love our model and I'm excited about the network we're creating.”
1851: How does the LaundroLab corporate team continue to support franchisees?
D'Aquisto: Our corporate assistance is full-service, from real estate site selection, lease negotiation, design and architecture, equipment mix, training, marketing, maintenance, technology, HR consultancy and ongoing coaching. We’re going to be completely hands-on as much as a franchisee lets us, and we want to continue to craft and add value to that support over time. We’re looking for franchisees who will hold us accountable and provide feedback beyond what we offer. The support model will never be in question. Our team is driven and dedicated to providing a 5-star franchisee experience and we won't stop even once we get there.”
1851: What inspires you to keep pushing the boundaries of this industry?
Smereczniak: When we started working in this field in college, I don’t think we ever thought we would turn our service into a full-blown business with 100-plus employees and millions of dollars from investors. It was just a massive and challenging problem to try and solve, establishing a national brand in this field. That’s what is motivating us, and we’re inspired to solve such a challenging problem.
D'Aquisto: We are creating opportunities for owners to impact their local communities by providing a 5-star service for an essential chore. Laundry is real and everyone struggles with it somehow. We have the ability to impact the lives of millions of people and that's inspiring in it of itself. This is a massive market that's ripe for change, and we're going to change it.
To learn more about LaundroLab franchising, visit https://www.laundrolabfranchise.com/.