Lawn Squad

For seasoned landscapers and outdoor service operators, growth often comes with a familiar challenge: how to scale efficiently without adding operational complexity. Between labor shortages, inconsistent service quality and the unpredictability of project-based work, many owners begin looking for a more structured, repeatable way to expand.That’s where&nbsp;<a href="https://lawnsquadfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-landscapers-and-outdoor-brand-owners-are-adding-a-lawn-squad-franchise-to-their-portfolio-2732496" target="_blank" rel="nofollow">Lawn Squad</a>, the fast-growing lawn care franchise under the&nbsp;<a href="https://www.authoritybrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-landscapers-and-outdoor-brand-owners-are-adding-a-lawn-squad-franchise-to-their-portfolio-2732496" target="_blank" rel="nofollow">Authority Brands</a> portfolio, is finding a niche, not as a replacement for existing businesses, but as a strategic addition that enhances them.For&nbsp;<a href="https://www.linkedin.com/in/tim-lake-georgia/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-landscapers-and-outdoor-brand-owners-are-adding-a-lawn-squad-franchise-to-their-portfolio-2732496" target="_blank" rel="nofollow">Tim Lake</a>, a longtime landscaper and architect with nearly four decades in the industry, that decision came from both experience and frustration.“I am a landscaper and architect by trade. I started in that profession because I loved how it combined engineering, architecture and conservation all into one,” Lake said. “Gradually, my company T-Lake added construction, grounds maintenance and more. We became a true design-build-maintain entity. This year will be 36 years with my business.”Despite his success, Lake saw clear gaps in traditional lawn care, particularly in consistency and scalability. “We were already doing lawn care, but I was never happy with the other people we hired,” he said. “Lawn Squad became a vehicle for getting it right and growing that piece of the pie for us.”Having known&nbsp;<a href="https://1851franchise.com/lawn-squad/info">Lawn Squad</a> founder&nbsp;<a href="https://www.linkedin.com/in/robpalmerwp/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-landscapers-and-outdoor-brand-owners-are-adding-a-lawn-squad-franchise-to-their-portfolio-2732496" target="_blank" rel="nofollow">Rob Palmer</a> personally, Lake had a front-row seat to the model's development. “I watched what he did with the company and always told him to franchise the business,” Lake said. “I told him I’d love to be the first franchisee.”When that opportunity came, Lake didn’t hesitate. “I invested in the franchise around three years ago,” he said. “I got into it because I believed in the systems in place and the way Rob was doing things. He had really built a better model for the lawn care industry.”<h2>Efficiency That Expands Your Workforce and Your Margins</h2>One of the biggest differentiators for Lawn Squad, especially for experienced operators, is its service model, which is built for efficiency. “Rob’s technicians were all using ride-on machinery,” Lake said. “That meant you could hire more mature, older operators. From an efficiency standpoint, they could cover a lot more ground than other competitors.”That operational shift does two things: it increases productivity per technician and opens the labor pool, a major advantage in today’s hiring environment.Combined with Lawn Squad’s treatment-only model focused on fertilization, weed control and turf health, franchisees can build route density quickly without the variability of mowing or landscaping projects.<h2>Built-In Marketing and Brand Power</h2>For independent operators, building a recognizable brand can take years. Lawn Squad accelerates that process from day one.“When it comes to marketing, I saw how the brand was selling and how they were already using all the tools to build a brand presence,” Lake said. “There was a lot of support in place already. They were outperforming and outselling the big guys.”Backed by Authority Brands, Lawn Squad provides franchisees with access to centralized marketing systems, a national call center and proven lead-generation strategies — allowing owners to focus on service delivery rather than chasing every inbound call.Labor is also one of the biggest challenges in home services, and Lawn Squad addresses it with a structured approach. “When people can see that there is an organized component to the brand, there is more confidence in the permanence of the brand,” he said. “When you look at home services, employees can begin as a tech, grow into a sales manager or a route manager and can also potentially become a franchise owner themselves,” Lake said. “The more of a path you have in place, the better.”<h2>Seamless Integration for Existing Businesses</h2>For landscapers and outdoor service companies, Lawn Squad can fit into an existing business rather than forcing a full reset. That gives owners a way to add services without disrupting their existing operations.“We’ve been able to integrate the business with our existing clients and ensure that they knew everything was staying the same in terms of ownership,” Lake said. “That combination can be especially attractive for owners who want growth that feels more structured and less dependent on adding complexity to the day-to-day business.“When we look on the ground, our lawns and everything look better. The properties are better, the turf quality is better — real proof in the pudding that the system is right,” Lake said. “It is a system that people can believe in.”<h2>Why It Fits Portfolio Owners</h2>Lawn Squad is increasingly attracting multi-brand and portfolio operators — particularly those already in home services — because it aligns with how modern franchise portfolios are built: scalable, system-driven and supported by infrastructure.Lawn Squad gives existing operators a way to expand the business they already know, pairing a more efficient service model with marketing support and a revenue stream that relies less on one-off project work.For more information on franchising with Lawn Squad, visit&nbsp;<a href="https://1851franchise.com/lawn-squad">https://1851franchise.com/lawn-squad</a>.

Why Entrepreneurs Are Choosing to Invest in Lawn Squad

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Lawn Squad is an Authority Brands franchise offering a scalable, turf-health-focused model for landscapers to generate predictable, recurring revenue.

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Why Landscapers and Outdoor Brand Owners Are Adding a Lawn Squad Franchise to Their Portfolio

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For seasoned landscapers and outdoor service operators, growth often comes with a familiar challenge: how to scale efficiently without adding operational complexity. Between labor shortages, inconsistent service quality and the unpredictability of project-based work, many owners begin looking for a more structured, repeatable way to expand.That’s where&nbsp;<a href="https://lawnsquadfranchise.com/">Lawn Squad</a>, the fast-growing lawn care franchise under the&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands</a> portfolio, is finding a niche, not as a replacement for existing businesses, but as a strategic addition that enhances them.For&nbsp;<a href="https://www.linkedin.com/in/tim-lake-georgia/">Tim Lake</a>, a longtime landscaper and architect with nearly four decades in the industry, that decision came from both experience and frustration.“I am a landscaper and architect by trade. I started in that profession because I loved how it combined engineering, architecture and conservation all into one,” Lake said. “Gradually, my company T-Lake added construction, grounds maintenance and more. We became a true design-build-maintain entity. This year will be 36 years with my business.”Despite his success, Lake saw clear gaps in traditional lawn care, particularly in consistency and scalability. “We were already doing lawn care, but I was never happy with the other people we hired,” he said. “Lawn Squad became a vehicle for getting it right and growing that piece of the pie for us.”Having known&nbsp;<a href="https://1851franchise.com/lawn-squad/info">Lawn Squad</a> founder&nbsp;<a href="https://www.linkedin.com/in/robpalmerwp/">Rob Palmer</a> personally, Lake had a front-row seat to the model's development. “I watched what he did with the company and always told him to franchise the business,” Lake said. “I told him I’d love to be the first franchisee.”When that opportunity came, Lake didn’t hesitate. “I invested in the franchise around three years ago,” he said. “I got into it because I believed in the systems in place and the way Rob was doing things. He had really built a better model for the lawn care industry.”<h2>Efficiency That Expands Your Workforce and Your Margins</h2>One of the biggest differentiators for Lawn Squad, especially for experienced operators, is its service model, which is built for efficiency. “Rob’s technicians were all using ride-on machinery,” Lake said. “That meant you could hire more mature, older operators. From an efficiency standpoint, they could cover a lot more ground than other competitors.”That operational shift does two things: it increases productivity per technician and opens the labor pool, a major advantage in today’s hiring environment.Combined with Lawn Squad’s treatment-only model focused on fertilization, weed control and turf health, franchisees can build route density quickly without the variability of mowing or landscaping projects.<h2>Built-In Marketing and Brand Power</h2>For independent operators, building a recognizable brand can take years. Lawn Squad accelerates that process from day one.“When it comes to marketing, I saw how the brand was selling and how they were already using all the tools to build a brand presence,” Lake said. “There was a lot of support in place already. They were outperforming and outselling the big guys.”Backed by Authority Brands, Lawn Squad provides franchisees with access to centralized marketing systems, a national call center and proven lead-generation strategies — allowing owners to focus on service delivery rather than chasing every inbound call.Labor is also one of the biggest challenges in home services, and Lawn Squad addresses it with a structured approach. “When people can see that there is an organized component to the brand, there is more confidence in the permanence of the brand,” he said. “When you look at home services, employees can begin as a tech, grow into a sales manager or a route manager and can also potentially become a franchise owner themselves,” Lake said. “The more of a path you have in place, the better.”<h2>Seamless Integration for Existing Businesses</h2>For landscapers and outdoor service companies, Lawn Squad can fit into an existing business rather than forcing a full reset. That gives owners a way to add services without disrupting their existing operations.“We’ve been able to integrate the business with our existing clients and ensure that they knew everything was staying the same in terms of ownership,” Lake said. “That combination can be especially attractive for owners who want growth that feels more structured and less dependent on adding complexity to the day-to-day business.“When we look on the ground, our lawns and everything look better. The properties are better, the turf quality is better — real proof in the pudding that the system is right,” Lake said. “It is a system that people can believe in.”<h2>Why It Fits Portfolio Owners</h2>Lawn Squad is increasingly attracting multi-brand and portfolio operators — particularly those already in home services — because it aligns with how modern franchise portfolios are built: scalable, system-driven and supported by infrastructure.Lawn Squad gives existing operators a way to expand the business they already know, pairing a more efficient service model with marketing support and a revenue stream that relies less on one-off project work.For more information on franchising with Lawn Squad, visit&nbsp;<a href="https://1851franchise.com/lawn-squad">https://1851franchise.com/lawn-squad</a>.

In a&nbsp;<a href="https://nipgroup.com/broker-blogs/2026-landscaping-industry-outlook-the-future-of-landscaping-and-what-brokers-can-expect/">$200 billion lawn care industry</a> crowded with national brands and local independents, standing out requires more than green grass and a truck wrap. For Lawn Squad, an established lawn care franchise under the Authority Brands umbrella, the difference comes down to two key areas: how the brand is built to support franchisees and how it delivers results to homeowners.&nbsp;<h2>Backed by Authority Brands&nbsp;</h2>One of Lawn Squad’s strongest competitive advantages starts at the top. “When it comes to franchising, it is a very crowded space,” Rueda said. “The fact that Authority Brands is the owner is a huge differentiator.”The Authority Brands portfolio consists of 15 leading home service brands, including&nbsp;<a href="https://mosquitosquadfranchise.com/">Mosquito Squad</a> and&nbsp;<a href="https://monstertreeservicefranchise.com/">Monster Tree Service</a>. That multi-brand ecosystem creates built-in collaboration and shared best practices that independent lawn care franchisors cannot easily replicate.Instead of having to build everything themselves, Lawn Squad franchisees get instant access to a national support system. This includes help with marketing, technology, operational know-how, and shared learning with other franchises.&nbsp;<h2>A Call Center That Fuels Growth Through an Industry Leading Support Model</h2>In many lawn care franchises, sales and customer service responsibilities fall squarely on the franchisee.&nbsp;<a href="https://1851franchise.com/lawn-squad/lawn-squad-franchise-opportunity-2730983">Lawn Squad took a different approach</a>.From day one, franchise owners are supported by an experienced sales team that manages all inbound inquiries and customer questions, handles web lead submissions, and conducts proactive outbound follow-up to ensure no opportunity is missed. This structure allows franchisees to stay focused on delivering services and building their local business, while the call center team helps keep their pipeline active and moving.“The sales team at the call center takes inbound leads, web submissions, and follows up directly with customers to fully support the franchisees,” said Rueda. “That level of responsiveness helps ensure every opportunity is worked and supported.”Beyond lead management, the call center plays a critical role in maintaining consistent customer communication across the system. “The phone is always going to be picked up,” Rueda said. “That consistency is a big part of what drives performance across the network.”That operational support also contributes to strong system-wide performance, including an 80% retention rate across the network, underscoring the impact of a model built around responsiveness, service quality, and follow-through.<h3>Purpose-Built Territories Designed for Scalable Growth</h3><a href="https://1851franchise.com/lawn-squad/lawn-squad-franchise-cost-fees-profit-data-2730898">Territory design is a key differentiator</a> in the Lawn Squad model, with each market intentionally built to support long-term franchise success, not just population density.Rather than relying on generic geographic boundaries, Lawn Squad territories are structured around Single Family Dwelling Units (SFDUs), intentionally excluding apartments, townhomes, duplexes, and other multi-unit housing. This ensures franchisees are focused on homeowners most likely to invest in recurring, professional lawn care services.Each territory is also evaluated through multiple economic and housing indicators, including average household income and average home value, helping ensure strong alignment with curb appeal demand and discretionary spending power.“The goal is to build territories where the demand is already there,” said Rueda. “We’re focused on middle- to higher-income homeowners where lawn care isn’t a luxury, it’s a priority.”By prioritizing quality over sheer population size, Lawn Squad creates territories designed for scalability and sustainability, giving franchisees a strong foundation to grow efficiently within a single market.<h2>An Education-First Approach for Consumers</h2>While franchise infrastructure matters, customer experience ultimately drives renewals and referrals. In a category where some national brands standardize treatments across regions,&nbsp;<a href="https://1851franchise.com/lawn-squad/growing-the-lawn-squad-franchise-scaling-authority-brands-2730964">Lawn Squad takes a more customized approach</a>.Rather than relying on a one-size-fits-all program, Lawn Squad evaluates each yard individually to determine the most effective treatment approach, including soil conditions, grass type, and environmental factors. This allows franchisees to apply targeted solutions designed to improve long-term lawn health and appearance.“We are the type of brand that looks for the chemical compound that will have the best impact,” said Rueda. “What is the best fertilizer they can use for that specific lawn?”From day one, franchisees are equipped to offer both traditional and organic treatment options, giving homeowners flexibility based on their preferences and property needs. That consultative, science-based approach is reinforced through structured customer follow-up.“We call every customer after 48 hours,” Rueda said. “We want to ensure that customer expectations are aligned with the program they are in.”That proactive check-in helps ensure treatments are working as intended, allows for adjustments when needed, and ultimately strengthens long-term customer satisfaction and retention.<h2>Growth Momentum Backing the Model</h2>Today, Lawn Squad’s operational advantages are supported by strong system growth. The brand reported&nbsp;<a href="https://1851franchise.com/lawn-squad/lawn-squad-2025-growth-2026-vision-expansion-2731439#featured">111% year-over-year growth in 2025</a>, signing 19 new deals and awarding 20 territories. With 18 locations currently in operation&nbsp; and additional markets targeted for expansion, the system remains early in its expansion, creating opportunities to secure high-potential territories in major markets.&nbsp;In a&nbsp;<a href="https://market.us/report/lawn-care-market">lawn care sector approaching $200 billion in revenue</a>,&nbsp;<a href="https://www.mordorintelligence.com/industry-reports/united-states-lawn-care-market">demand for fertilization, weed control, and pest management continues to support subscription-based recurring revenue models</a> — particularly in residential markets where homeowner investment remains strong.By combining national infrastructure with localized execution, and pairing franchisee support with customer-focused service, Lawn Squad positions itself as more than just another lawn care franchise in a crowded space. It positions itself as a scalable platform built to compete and win.To find out more information on costs for buying this franchise, please visit:&nbsp;<a href="https://1851franchise.com/lawn-squad">https://1851franchise.com/lawn-squad</a>.

Lawn Squad leverages Authority Brands' infrastructure, supports franchisee growth with a central call center, provides expansive territories, and focuses on education-first service.

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In today’s home services industry, technology plays a central role in how top franchise systems operate, grow, and stay competitive. For&nbsp;<a href="https://lawnsquadfranchise.com/">Lawn Squad</a>, that philosophy is built directly into the business model, giving franchisees access to tools that simplify operations and improve customer experience from day one.From instant estimating and centralized call center support to integrated CRM systems and advanced routing technology,&nbsp;<a href="https://1851franchise.com/lawn-squad/info">Lawn Squad</a> has designed a tech-enabled platform that allows owners to focus less on administrative work and more on building a scalable business.<h2>Instant Estimating and Centralized Sales Support</h2>One of the most immediate ways Lawn Squad uses technology to support franchisees is through its estimating and sales infrastructure. “We can look at every single yard in the country, measure it without being there, and provide a quote right away,” said&nbsp;<a href="https://www.linkedin.com/in/jminturn/">Josh Minturn</a>, vice president of development for Lawn Squad’s parent company,&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands</a>.This capability allows Lawn Squad to meet modern consumer expectations for speed and convenience, where homeowners increasingly want answers in minutes, not days.“We can do that through a call center, which is very unique in the space,” Minturn said. “Tech has an exceptionally positive outcome for our owners.”By combining remote estimating with a centralized call center, Lawn Squad ensures franchisees never miss opportunities due to delayed responses or missed calls.<h2>A Fully Integrated CRM System for Total Visibility</h2>Beyond lead generation and estimating, Lawn Squad provides franchisees with a fully integrated CRM platform that connects every part of the business into one system.This centralized approach eliminates the need for franchisees to juggle multiple tools or disconnected systems. Instead, everything from customer data to job history and communication is housed in one place.“It allows us to streamline communication between the sales center, the client, and our franchisees,” he said. “The visibility is very high for our owners, despite the fact that we handle it all on their behalf.”Importantly, while Lawn Squad provides centralized support, franchisees maintain full control and transparency within the system. “If owners want to do their own sales as well, which we recommend, they have full access to the software in the same way that our teams would,” Minturn said. “It’s an easy way to keep tabs on their clients. It keeps their communication line wide open.”<h2>Smarter Routing and Logistics for Higher Profitability</h2>At its core,&nbsp;<a href="https://1851franchise.com/lawn-squad/lawn-squad-franchise-opportunity-2730983#featured">Lawn Squad is a logistics-driven business</a>, and technology plays a critical role in maximizing efficiency in the field. “In the exact same platform, we can route all of our technicians from stop to stop,” Minturn said. “That also aligns with franchisees’ marketing strategies.”The system also enables real-time operational oversight, allowing owners to assign jobs, track vehicles, and ensure service accuracy across every property.Lawn Squad’s technology doesn’t stop once the service is complete. The platform also provides tools to monitor customer satisfaction and maintain strong relationships over time.“We do the same thing on the back end — we can check a client’s temperature, how the service went, etc.,” Minturn said. “We have a tremendous success rate in that way.”In an industry where long-term customer relationships drive results, that level of visibility can make a significant difference.<h2>Technology-Driven Training and Knowledge Access</h2>For many franchisees — especially those new to lawn care — education is a critical component of success. Lawn Squad uses technology to make that learning process accessible and ongoing.“There are a number of training modules that franchisees are able to access using our technology platform,” Minturn said. “These modules cover everything from grass types and regional conditions to treatment programs and best practices.”This on-demand training approach allows franchisees to continuously improve their expertise without being limited to in-person sessions or static materials.<h2>A System Designed to Scale</h2>Lawn Squad’s investment in technology reflects a broader strategy:&nbsp;<a href="https://1851franchise.com/lawn-squad/lawn-squad-2025-growth-2026-vision-expansion-2731439">building a franchise system that enables scalable growth</a>.By centralizing key functions like estimating, customer communication, and routing — while still giving franchisees full visibility and control — the brand creates a balance between support and autonomy.It’s a model designed not just to help owners operate, but to help them grow.For more information, visit:<a href="https://1851franchise.com/lawn-squad"> https://1851franchise.com/lawn-squad</a>.

With Lawn Squad's tech platform, franchisees gain instant estimating, centralized call center support, integrated CRM systems, and advanced routing technology for a more efficient lawn care business.

Inside Lawn Squad's Franchise Technology: Instant Estimates, Centralized Sales, and Smart Routing

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COLUMBIA, Md.&nbsp;—&nbsp;<a href="https://lawnsquadfranchise.com/">Lawn Squad</a>, a premium lawn care franchise within the&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands&nbsp;</a>family, has signed existing&nbsp;<a href="https://mosquitosquadfranchise.com/">Mosquito Squad Plus</a> franchisees Bailey and&nbsp;<a href="https://www.linkedin.com/in/brandon-robertson-301385262">Brandon Robertson</a> to a five-territory&nbsp;<a href="https://1851franchise.com/lawn-squad">Lawn Squad</a> expansion in Birmingham, AL; Huntsville, AL; Dayton, OH; Chattanooga, TN; and Knoxville, TN.The brothers originally entered franchising after careers spanning military service, operations leadership and logistics. Bailey served three years in the U.S. Army before working as an area manager at Amazon, while Brandon spent six years in the U.S. Marines and most recently served in the Army National Guard. Together, they also built a trucking business before moving into franchising.“We were looking to diversify our portfolio and landed on pest control and mosquito control,” Bailey said. “When we evaluated multiple brands,&nbsp;<a href="https://1851franchise.com/mosquito-squad/info">Mosquito Squad Plus</a> stood out because of its Franchise Disclosure Document strength, higher average revenue per territory and long-term track record.”Since launching their Mosquito Squad Plus business, the brothers have grown to seven territories across Alabama, Tennessee, Ohio and Northern Kentucky,&nbsp;and built a leadership team that includes a dedicated operations manager and a vice president of sales with more than 25 years of lawn care and sales experience. Expanding their current business with Lawn Squad was a strategic next step.“They are very complementary businesses,” Bailey said. “Over the last couple of years, we have noticed more and more customers liking the idea of bundling lawn care and pest control services. And so we wanted to bring that to the market where we can offer them both.”The Robertsons mirrored their Lawn Squad territories with their existing Mosquito Squad Plus footprint, committing to five territories at once. Bailey cited confidence in Lawn Squad’s internal sales and customer service infrastructure, along with the brand’s onboarding and launch support, as key drivers behind the decision.“Cost per lead keeps increasing across the industry,” Bailey said. “By offering multiple services, the lifetime value of each customer increases significantly.”The brothers expect Lawn Squad to scale quickly due to their existing customer base, a new door-to-door sales program launching in Cincinnati and growing traction in commercial accounts.&nbsp;“The Lawn Squad team has been great to work with,” Bailey said. “They have really good processes.” He said support from Lawn Squad and Authority Brands has helped as they launch and scale new territories.With the foundation in place and multiple growth channels already in motion, the brothers say they are well positioned to continue expanding across both brands.ABOUT LAWN SQUAD:Lawn Squad franchising, developed from the Weed Pro brand name and system, is part of Authority Brands’ home service portfolio. Originally founded in 2001 by Rob Palmer in Ohio as Weed Pro, Lawn Squad provides expert services including fertilization, weed control, aeration, seeding and pest management, all supported by a strong recurring-revenue model. With comprehensive training, operational support and a focus on delivering high-quality, science-based lawn treatments, Lawn Squad empowers franchise owners to enhance local landscapes while growing scalable, community-focused businesses. For more information, visit&nbsp;<a href="https://lawnsquadfranchise.com/">https://lawnsquadfranchise.com/</a>.&nbsp;ABOUT MOSQUITO SQUAD® PLUS:Mosquito Squad® Plus' mission is to be the premier outdoor pest control company in the industry by providing state-of-the-art products and services through its best-in-class technicians and sales teams while bringing awareness to the importance of pest management to help control diseases transmitted by pests. For more information, visit www.mosquitosquad.com and www.authoritybrands.com.

lawn squad expansion with bailey robertson and brandon robertson in Alabama, Tennessee, and Ohio

Brothers Bailey and Brandon Robertson will open five Lawn Squad territories, extending their growth journey within the Authority Brands family.

Why Landscapers and Outdoor Brand Owners Are Adding a Lawn Squad Franchise to Their Portfolio

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