1851

In the same eventuality of easy one-click ride-share apps resulting in a serious decreasing of taxi cab fares, the evolution of online shopping has kickstarted the Almighty Retail Apocalypse. After all, why would anyone bother going out of their way to find a store when whatever they’re looking to purchase can be found in just a few clicks? There’s virtually no waiting in these kinds of e-environments: No crowds to fight through, no distance to overcome. Whatever dress, whatever shoe, any color, any size—signed, sealed, delivered, it’s yours within seconds.If there’s one thing that millennials universally experience, it’s a sense of urgency. Who among us hasn’t, in a moment of frantic impulse, ordered something off Amazon and immediately began tracking the package? “Soon” is never soon enough—that’s what gives online shopping the edge. Not only does an online presence appeal to a younger audience, but the so-called ‘Amazon effect’ has increased the weight of instant gratification for consumers across the board—and wreaked havoc on retail as we’ve come to know it, as a result.Evidence of the increased pressure the ‘Amazon effect’ is placing on brick-and-mortar stores isn’t hard to find. Take Payless Shoe Source, for instance—a retailer that, by own chief revenue officer Stephen Marotta’s own admittance, “emerged from its prior reorganization ill-equipped to survive in today's retail environment.” Struggling to understand this changing consumer market subsequently led Payless to the decision to <a href="https://www.businessinsider.com/payless-files-for-bankruptcy-closes-all-stores-2019-2?utm_source=1851franchise.com&utm_medium=article&utm_campaign=let-the-e-commerce-commence-how-online-shopping-has-contributed-to-the-collapse-of-physical-stores-2711704" target="_blank" rel="nofollow">liquidate all 2,500 of its stores in 2019</a>.&nbsp;Another example? Last year, Macy’s <a href="https://www.bloomberg.com/news/features/2017-11-21/macy-s-plan-to-survive-the-retail-apocalypse?utm_source=1851franchise.com&utm_medium=article&utm_campaign=let-the-e-commerce-commence-how-online-shopping-has-contributed-to-the-collapse-of-physical-stores-2711704" target="_blank" rel="nofollow">closed 130 of its 730 stores</a>, cutting 3,900 jobs. Through careful selection of which locations are set to be closed, Macy’s retained 12 percent of sales because online orders can be picked up in-store, which, more often than not, resulted in customers buying additional items. Its partnership with Brookfield Asset Manager will also help redevelop as many as 50 locations. Other brands are also already making strides to retain their customer base. Pizza Hut, for example, redesigned its restaurants to include express stores that focus only on <a href="https://1851franchise.com/pizza-hut-closing-hundreds-of-underperforming-stores-in-favor-of-modern-express-model-2710638#most-recenthttps://1851franchise.com/pizza-hut-closing-hundreds-of-underperforming-stores-in-favor-of-modern-express-model-2710638#most-recent">delivery and take-out</a>.&nbsp;Brands that adjust to modern expectations will ultimately buy themselves a longer shelf life. Changes like these will continue well into 2020. Retail brands should try to retain their customer base with an online presence, or risk losing them to the ubiquity of Amazon.

Let the E-Commerce Commence: How Online Shopping Has Contributed to the Collapse of Physical Stores

1851 Franchise

The ‘Amazon effect’ has turned into retail’s Public Enemy No 1.

let-the-e-commerce-commence-how-online-shopping-has-contributed-to-the-collapse-of-physical-stores

Home Halo

Home Halo’s 160-Step Launch Process: Setting Franchisees Up for Success

home-halo-franchise-launch-process

VA Reimbursement: A Unique Opportunity for Home Halo Franchisees

va-reimbursement-a-unique-opportunity-for-home-halo-franchisees

Home Halo’s "Frank" Method: Coaching Franchisees to Greatness

home-halos-frank-method-coaching-franchisees-to-greatness

home-halo-dan-deak-personal-journey-headshot

Dan Deak's Personal Journey: From Caring Son to Home Halo CEO

dan-deaks-personal-journey-from-caring-son-to-home-halo-ceo

10 Reasons Why You Should Invest in a Home Halo Franchise

10-reasons-why-you-should-invest-in-a-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

McDonald’s To Hire 375,000 Workers as It Prepares for Major U.S. Expansion

mcdonalds-to-hire-375000-workers-as-it-prepares-for-major-us-expansion

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

What You Need To Know About Low-Cost Franchise Opportunities

what-you-need-to-know-about-low-cost-franchise-opportunities

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville 

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville, Illinois

dan-yangas-brings-family-flooring-legacy-full-circle-with-footprints-floors-franchise-in-naperville-illinois

Franchisee spotlight graphic with photo of Sean Phelan & Caring Transitions logo

From Tech to Transitions: Why This Caring Transitions Franchisee Left the Corporate World To Help Families Navigate Life’s Hardest Moves

sean-phelan-caring-transitions-franchise-austin

Let the E-Commerce Commence: How Online Shopping Has Contributed to the Collapse of Physical Stores

MORE STORIES LIKE THIS