Little Caesars® Pizza Hires Marc DaSilva as Vice President of International Development

With locations throughout the U.S. and in 27 countries and territories, Little Caesars® Pizza has become a household name. Now, the brand is planning to build on its strong brand awareness and business model by setting its sights on further expansion. To spearhead this growth, Little Caesars Pizza has hired international business executive and franchise industry veteran Marc DaSilva as the brand’s new vice president of international development.

For the past 17 years, DaSilva has been based in Bangkok and most recently has held several roles on the Dunkin’ Brands international team, including managing director of South East Asia, China and New Zealand for Baskin-Robbins and Dunkin'. Now, DaSilva says he is excited to bring his extensive international franchising experience to the Little Caesars Pizza team.

“I was inspired to join the Little Caesars Pizza team because we deliver a product that customers want everywhere around the world,” said DaSilva. “It is also an exciting time for the brand — we have entered new markets over recent years, and we are looking forward to bringing Little Caesars Pizza to even more new international communities in the near future.”  

Little Caesars has aggressive plans for franchise expansion in several countries, including Bolivia, Malaysia, Indonesia, the United Arab Emirates, U.K., Spain and the Philippines. DaSilva says he will stay true to the brand, while understanding the needs of different markets. 

“As the leader of the international development team, my responsibility is to utilize my in-depth franchising experience to grow both new and existing markets for Little Caesars Pizza,” said DaSilva. “Pizza is universally beloved, so there is a demand all around the world. But since the pizza consumer in each market is different, part of our team’s responsibility will be conducting market research and tailoring the menu to help better position the brand in the marketplace. . Our approach is very personal — we want the franchisee to feel like they are a part of the family.”

Little Caesars Pizza stands out as a strong international franchise opportunity within the pizza segment thanks to its unwavering focus on the core pillars of success: value, convenience and quality.

“One of the reasons I’m excited to be a part of the Little Caesars Pizza team is because I know the brand is uniquely well-positioned for the future,” said DaSilva. “More than ever, customers want to know that they are receiving the best value possible, and Little Caesars Pizza offers incredibly great-tasting and convenient pizza at an everyday value.”

As consumer preferences evolve, many of Little Caesars’ key differentiators are more relevant than ever. For example, the brand’s HOT-N-READY® model gives customers an affordable and convenient way to get their food quickly and safely, allowing them to be in and out of the store with a fresh pizza in 30 seconds or less. In addition, the brand’s award-winning Pizza Portal™ technology, which is currently available in the U.S. and Canada with plans to launch in other international markets soon, offers a completely contactless transaction in which customers pick up their food from a heated compartment in the lobby after scanning a QR code on their phones. 

As the franchise grows, DaSilva says Little Caesars Pizza is seeking franchisees who have a passion for the industry and a comprehensive understanding of their local culture and market. The brand is also looking for candidates who have multi-unit experience with other food or retail concepts and are interested in building 25 or more units in a five-year time frame. International franchisees with the pizza brand need a minimum of $1.5 million in liquid assets and should also have the necessary entrepreneurial and business contacts in their country to assist with real estate development. 

“The most important thing I want international prospects to know is that Little Caesars Pizza stands out as a brand with an exceptional consumer value, a 60-year legacy of helping franchisees and an aggressive growth strategy,” DaSilva said. “Personally, I am really excited to work with new franchisees to help bring Little Caesars to their country.”

 For more information about franchising internationally with Little Caesars, please visit https://international.littlecaesars.com/.