Little Caesars® Pizza Targets the Philippines for Continued International Franchise Growth

Little Caesars® Pizza, the third-largest pizza chain in the world, has grown over the past six decades through an unwavering commitment to value, quality and convenience. After being founded in Michigan in 1959 and expanding to Canada ten years later, the pizza chain now operates in 26 countries and territories worldwide, including Latin America, the Middle East, Canada, the Caribbean and Asia Pacific. 

In 2019, the pizza brand opened its first restaurants in several new countries, including India, Spain, and Barbados. Now, Little Caesars Pizza has no plans to slow down, with the Philippines identified as an ideal market for further growth.

“The Philippines is a great food market, where customers want value for money,” said Brett Larrabee, Director of International Development for Little Caesars Pizza. “Our HOT-N-READY® concept delivers a great quality product, quickly and at an affordable price.” 

With a strong economic performance in recent years and the increase in the number of foodservice establishments, sales in the Philippines QSR foodservice market have continued to increase. The number of QSR foodservice establishments is increasing in the Philippines due to a rise in the frequency of eating out, a trend that reflects consumers’ growing affluence and increasingly busy lifestyles, as well as the entry of several international brands into the Philippine food service industry. 

In addition, the foodservice market in the Philippines is highly driven by the rise in value-conscious and millennial consumers willing to try new restaurants with a wide range of menu options and interesting international and local cuisines—especially those that also cater to an increasingly busy lifestyle. Little Caesars® Pizza is the perfect concept to fill this need, with the convenient and innovative Hot-N-Ready® model, designed to help anybody and everybody who wants to get the best tasting pizza at an incredible value, fast.

“By way of exclusive Area Developers, we are targeting all major metropolitan areas of the Philippines,” said Larabee. “We are confident that the Philippines will accommodate hundreds of stores, presenting a big opportunity for the right candidates.”

There’s a reason Little Caesars® Pizza is being picked up by franchisees all over the globe. The legacy brand offers a straightforward business model focused on profitability, a strong culture of support and significant investments in new technology to help the business stay relevant to customers. In 2018, QSR Magazine honored Little Caesars® with the Applied Technology Award and the International Franchise Association awarded the pizza chain with the prestigious Marketing and Technology Innovation Award for its industry-changing Pizza Portal pickup technology. Little Caesars® Pizza’s breakthrough Pizza Portal pickup is the first heated, self-service mobile order pickup station in the quick service restaurant industry available in both the U.S. and Canada. Later this year, the technology will be launched in Mexico. 

The ideal Little Caesars® Pizza international franchisee has experience as multi-unit restaurant operators and established business and real estate contacts in the country in which they’re looking to develop. Successful candidates are also well-capitalized, with $1.5 million in liquid assets, and possess the drive to build 10-plus stores in a five-year span.

“As we usher in a new era of international growth, Little Caesars® Pizza is actively seeking entrepreneurs who want to bring a major American pizza chain to their country and scale up to multi-unit ownership,” said Larrabee. “Little Caesars® Pizza is a strategic business opportunity that emphasizes simplicity and efficiency, as well as a quick-to-scale concept with great profit potential. Low square footage, limited numbers of employees and takeaway service all help to keep operating costs low and maximize profitability.”

For more information on Little Caesars® Pizza in the Philippines, visit https://philippines.littlecaesars.com/en-ph/.