From franchise development storytelling to national media placements and hyperlocal community coverage, TWO MEN AND A TRUCK® has built one of the most consistent and effective PR engines in franchising. Behind that momentum is a long-standing partnership with Mainland — one that has evolved over more than a decade into a strategic driver of both brand visibility and systemwide growth.
Mainland began working with TWO MEN AND A TRUCK in February 2013, initially focused on franchise development PR and content. What started as a steady cadence of storytelling quickly evolved into a comprehensive, multi-layered strategy as results followed.
As the partnership matured, so did its scope. Mainland expanded into consumer-facing PR, supporting not only the U.S. brand but also Canadian operations and sister concept TWO MEN AND A JUNK TRUCK®. Today, the relationship operates as a true collaboration — with strategy, execution and alignment across teams.
Over time, the results have compounded. The brand has consistently generated more than 100 secured media placements annually, culminating in a record-setting 176 placements in 2025 — the strongest year in the partnership’s history.
This level of consistency isn’t accidental. It reflects a system that has learned how to win — pairing strong storytelling with a highly engaged franchise network and a clear understanding of what resonates in the media.
One of the defining elements of Mainland’s work with TWO MEN AND A TRUCK has been its ability to elevate franchisee stories into national narratives.
A standout example is this feature in Entrepreneur: The story spotlighted a franchisee who went from a temporary employee to operating a $5 million business.
Mainland also helped position the brand as a voice in national workforce conversations. During a critical hiring period, the company’s need to recruit more than 7,000 employees became a platform for broader media exposure, including coverage on FOX Business.
During COVID, Mainland also secured a variety of national appearances and economic commentary, including segments on Varney & Co. and The Claman Countdown, as well as inclusion in broader economic reporting on CNBC.
Beyond business and hiring narratives, Mainland also helped highlight innovation within the system, including coverage in Consumer Reports, which showcased sustainability initiatives, including the use of electric moving trucks.
While national visibility builds brand authority, the true strength of the TWO MEN AND A TRUCK PR strategy lies in its ability to scale locally.
Mainland has helped amplify the brand’s extensive cause-marketing efforts — programs like Movers for Moms®, Movers for Military® and Movers for Mutts®. Take, for example, news coverage about donations to local shelters, which shows how local franchise efforts can translate into press coverage. Plus, the brand’s work around supporting veterans at the local level keeps getting media attention.
Even creative, seasonal campaigns — like the brand’s annual “Boxtume” Halloween segments — have become repeatable PR wins, combining visual storytelling with local broadcast appeal.
This blend of national authority and local activation creates a flywheel effect. Franchisees gain exposure in their markets, while the broader brand continues to build recognition at scale.
In 2025, the results of this long-term strategy became especially clear. The brand’s record-setting 176 media placements reflect more than just increased activity — they signal a refined approach. Mainland and TWO MEN AND A TRUCK have identified the stories that resonate, the formats that perform and the systems required to execute consistently.
The way Mainland and TWO MEN AND A TRUCK work together shows how PR can be much more than just a box-ticking exercise. It can actually drive major growth. By telling the brand's story on a national scale, making an impact locally and sticking to a smart, repeatable strategy, they've built a PR machine that grows alongside their franchises.
The result is a consistent drumbeat of visibility — one that supports franchise development, strengthens community ties and reinforces the brand’s position as a leader in the moving industry.
Growing and selling franchises is difficult. Want to learn more about how 1851 helps franchisors grow their franchises with confidence? Visit www.1851growthclub.com and see what we can do for you.
Mainland
SPONSORED
Over more than 10 years, Mainland has helped elevate TWO MEN AND A TRUCK’s marketing from tactical PR to a strategic growth engine, yielding a record 176 placements in 2025.
From franchise development storytelling to national media placements and hyperlocal community coverage, TWO MEN AND A TRUCK® has built one of the most consistent and effective PR engines in franchising. Behind that momentum is a long-standing partnership with Mainland — one that has evolved over more than a decade into a strategic driver of both brand visibility and systemwide growth.
Mainland began working with TWO MEN AND A TRUCK in February 2013, initially focused on franchise development PR and content. What started as a steady cadence of storytelling quickly evolved into a comprehensive, multi-layered strategy as results followed.
As the partnership matured, so did its scope. Mainland expanded into consumer-facing PR, supporting not only the U.S. brand but also Canadian operations and sister concept TWO MEN AND A JUNK TRUCK®. Today, the relationship operates as a true collaboration — with strategy, execution and alignment across teams.
Over time, the results have compounded. The brand has consistently generated more than 100 secured media placements annually, culminating in a record-setting 176 placements in 2025 — the strongest year in the partnership’s history.
This level of consistency isn’t accidental. It reflects a system that has learned how to win — pairing strong storytelling with a highly engaged franchise network and a clear understanding of what resonates in the media.
One of the defining elements of Mainland’s work with TWO MEN AND A TRUCK has been its ability to elevate franchisee stories into national narratives.
A standout example is this feature in Entrepreneur: The story spotlighted a franchisee who went from a temporary employee to operating a $5 million business.
Mainland also helped position the brand as a voice in national workforce conversations. During a critical hiring period, the company’s need to recruit more than 7,000 employees became a platform for broader media exposure, including coverage on FOX Business.
During COVID, Mainland also secured a variety of national appearances and economic commentary, including segments on Varney & Co. and The Claman Countdown, as well as inclusion in broader economic reporting on CNBC.
Beyond business and hiring narratives, Mainland also helped highlight innovation within the system, including coverage in Consumer Reports, which showcased sustainability initiatives, including the use of electric moving trucks.
While national visibility builds brand authority, the true strength of the TWO MEN AND A TRUCK PR strategy lies in its ability to scale locally.
Mainland has helped amplify the brand’s extensive cause-marketing efforts — programs like Movers for Moms®, Movers for Military® and Movers for Mutts®. Take, for example, news coverage about donations to local shelters, which shows how local franchise efforts can translate into press coverage. Plus, the brand’s work around supporting veterans at the local level keeps getting media attention.
Even creative, seasonal campaigns — like the brand’s annual “Boxtume” Halloween segments — have become repeatable PR wins, combining visual storytelling with local broadcast appeal.
This blend of national authority and local activation creates a flywheel effect. Franchisees gain exposure in their markets, while the broader brand continues to build recognition at scale.
In 2025, the results of this long-term strategy became especially clear. The brand’s record-setting 176 media placements reflect more than just increased activity — they signal a refined approach. Mainland and TWO MEN AND A TRUCK have identified the stories that resonate, the formats that perform and the systems required to execute consistently.
The way Mainland and TWO MEN AND A TRUCK work together shows how PR can be much more than just a box-ticking exercise. It can actually drive major growth. By telling the brand's story on a national scale, making an impact locally and sticking to a smart, repeatable strategy, they've built a PR machine that grows alongside their franchises.
The result is a consistent drumbeat of visibility — one that supports franchise development, strengthens community ties and reinforces the brand’s position as a leader in the moving industry.
Growing and selling franchises is difficult. Want to learn more about how 1851 helps franchisors grow their franchises with confidence? Visit www.1851growthclub.com and see what we can do for you.
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