Mainland

From franchise development storytelling to national media placements and hyperlocal community coverage,&nbsp;<a href="https://franchise.twomenandatruck.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-men-and-a-truck-mainland-pr-strategy-2025-2731775" target="_blank" rel="nofollow">TWO MEN AND A TRUCK®</a> has built one of the most consistent and effective PR engines in franchising. Behind that momentum is a long-standing partnership with&nbsp;<a href="https://hellomainland.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-men-and-a-truck-mainland-pr-strategy-2025-2731775" target="_blank" rel="nofollow">Mainland</a> — one that has evolved over more than a decade into a strategic driver of both brand visibility and systemwide growth.<h2>A Partnership Built Over Time</h2>Mainland began working with&nbsp;<a href="https://1851franchise.com/twomenandatruck/info">TWO MEN AND A TRUCK</a> in February 2013, initially focused on franchise development PR and content. What started as a steady cadence of storytelling quickly evolved into a comprehensive, multi-layered strategy as results followed.As the partnership matured, so did its scope. Mainland expanded into consumer-facing PR, supporting not only the U.S. brand but also Canadian operations and sister concept&nbsp;<a href="https://1851franchise.com/two-men-and-a-junk-truck-franchise-deep-dive-2731397">TWO MEN AND A JUNK TRUCK®</a>. Today, the relationship operates as a true collaboration — with strategy, execution and alignment across teams.Over time, the results have compounded. The brand has consistently generated more than 100 secured media placements annually, culminating in a record-setting 176 placements in 2025 — the strongest year in the partnership’s history.This level of consistency isn’t accidental. It reflects a system that has learned how to win — pairing strong storytelling with a highly engaged franchise network and a clear understanding of what resonates in the media.<h2>Turning Stories Into National Visibility</h2>One of the defining elements of Mainland’s work with TWO MEN AND A TRUCK has been its ability to elevate franchisee stories into national narratives.A standout example is&nbsp;<a href="https://www.entrepreneur.com/franchises/she-went-from-temp-job-to-her-own-5-million-moving-business/490418?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-men-and-a-truck-mainland-pr-strategy-2025-2731775" target="_blank" rel="nofollow">this feature in Entrepreneur:</a> The story spotlighted a franchisee who went from a temporary employee to operating a $5 million business.Mainland also helped position the brand as a voice in national workforce conversations. During a critical hiring period, the company’s need to recruit more than 7,000 employees became a platform for broader media exposure,&nbsp;<a href="https://www.foxbusiness.com/video/6326394253112?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-men-and-a-truck-mainland-pr-strategy-2025-2731775" target="_blank" rel="nofollow">including coverage on FOX Business</a>.During COVID, Mainland also secured a variety of national appearances and economic commentary, including segments on&nbsp;<a href="https://www.foxbusiness.com/video/6178428889001?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-men-and-a-truck-mainland-pr-strategy-2025-2731775#sp=show-clips" target="_blank" rel="nofollow">Varney &amp; Co.</a> and&nbsp;<a href="https://www.foxbusiness.com/video/6181928558001?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-men-and-a-truck-mainland-pr-strategy-2025-2731775#sp=show-clips/all-shows" target="_blank" rel="nofollow">The Claman Countdown</a>, as well as inclusion in&nbsp;<a href="https://www.cnbc.com/2020/07/28/getting-rid-of-extended-jobless-benefits-would-come-with-a-big-economic-hit.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-men-and-a-truck-mainland-pr-strategy-2025-2731775" target="_blank" rel="nofollow">broader economic reporting on CNBC</a>.Beyond business and hiring narratives, Mainland also helped highlight innovation within the system, including coverage in&nbsp;<a href="https://www.consumerreports.org/money/moving/make-your-next-move-more-sustainable-a4814099438/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-men-and-a-truck-mainland-pr-strategy-2025-2731775" target="_blank" rel="nofollow">Consumer Reports</a>, which showcased sustainability initiatives, including the use of electric moving trucks.<h2>From National Headlines to Local Impact</h2>While national visibility builds brand authority, the true strength of the TWO MEN AND A TRUCK PR strategy lies in its ability to scale locally.Mainland has helped amplify the brand’s extensive cause-marketing efforts — programs like&nbsp;<a href="https://1851franchise.com/twomenandatruck/two-men-and-a-truck-movers-for-moms-2726002">Movers for Moms®</a>,<a href="https://1851franchise.com/twomenandatruck/two-men-and-a-truck-proudly-serves-those-who-serve-supporting-veterans-on-the-move-and-in-business-2730566"> Movers for Military®</a> and&nbsp;<a href="https://www.youtube.com/watch?v=qZA3tGMsREQ&utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-men-and-a-truck-mainland-pr-strategy-2025-2731775" target="_blank" rel="nofollow">Movers for Mutts®</a>. Take, for example, news coverage about&nbsp;<a href="https://www.eastidahonews.com/2025/05/moving-company-donates-thousands-of-items-to-2-local-shelters-for-mothers-day/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-men-and-a-truck-mainland-pr-strategy-2025-2731775" target="_blank" rel="nofollow">donations to local shelters</a>, which shows how local franchise efforts can translate into press coverage. Plus, the brand’s work around<a href="https://www.everythinglubbock.com/video/two-men-and-a-truck-lubbock-are-collecting-essential-and-food-items-for-the-third-year-so-support-our-veterans/11277528/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-men-and-a-truck-mainland-pr-strategy-2025-2731775" target="_blank" rel="nofollow">&nbsp;supporting veterans</a> at the local level keeps getting media attention.Even creative, seasonal campaigns — like the brand’s annual&nbsp;<a href="https://www.fox2detroit.com/video/1731325?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-men-and-a-truck-mainland-pr-strategy-2025-2731775" target="_blank" rel="nofollow">“Boxtume” Halloween segments&nbsp;</a>— have become repeatable PR wins, combining visual storytelling with local broadcast appeal.This blend of national authority and local activation creates a flywheel effect. Franchisees gain exposure in their markets, while the broader brand continues to build recognition at scale.<h2>A Breakout Year Fueled by Momentum</h2>In 2025, the results of this long-term strategy became especially clear. The brand’s record-setting 176 media placements reflect more than just increased activity — they signal a refined approach. Mainland and TWO MEN AND A TRUCK have identified the stories that resonate, the formats that perform and the systems required to execute consistently.The way Mainland and TWO MEN AND A TRUCK work together shows how PR can be much more than just a box-ticking exercise. It can actually drive major growth. By telling the brand's story on a national scale, making an impact locally and sticking to a smart, repeatable strategy, they've built a PR machine that grows alongside their franchises.The result is a consistent drumbeat of visibility — one that supports franchise development, strengthens community ties and reinforces the brand’s position as a leader in the moving industry.Growing and selling franchises is difficult. Want to learn more about how 1851 helps franchisors grow their franchises with confidence? Visit<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-men-and-a-truck-mainland-pr-strategy-2025-2731775" target="_blank" rel="nofollow">&nbsp;www.1851growthclub.com</a> and see what we can do for you.

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TWO MEN AND A TRUCK® PR Strategy: Record Visibility & Growth with Mainland

1851 Franchise

Over more than 10 years, Mainland has helped elevate TWO MEN AND A TRUCK’s marketing from tactical PR to a strategic growth engine, yielding a record 176 placements in 2025.

This brand page has been paid for by MAINLAND. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How TWO MEN AND A TRUCK® Leveraged Mainland to Power a Record-Breaking Year

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Franchise buyers have more tools than ever to research brands, and artificial intelligence (AI) is&nbsp;<a href="https://1851franchise.com/goodspark/why-franchise-brands-need-to-rethink-distribution-in-the-ai-era-2732127#featured">quickly becoming one of them</a>.&nbsp;<a href="https://hellomainland.com/">Mainland</a> is already thinking about how that shift could change marketing and public relations moving forward.“You watch the news or listen to the voices of this world, there is some fear over what the future of our job force will be in a world of AI,” said Mainland co-founder&nbsp;<a href="https://www.linkedin.com/in/powills/">Nick Powills</a>. “Rightfully so. Anytime a new technology pops into production, it can raise some concerns for people who don't know how to use it and how to leverage it.”As a franchise PR agency,&nbsp;<a href="https://1851franchise.com/mainland/info">Mainland</a> works at the intersection of storytelling, media and brand visibility. That means understanding not only where media is today, but where it is headed next.“We have to be looking at what is going to evolve and change in that category and in delivery,” Powills said. “One, to make sure we're staying ahead of the curve as a business and, second, to make sure we're staying ahead of the curve for our clients.”<h2>Media Has Changed and PR Is Changing With It</h2>Social media is one of the clearest examples of how fast media can change. In the past, brands relied on newspapers, television and radio to reach audiences. Today, anyone with a phone and a platform can become part of the media conversation.“All of a sudden, we, the people, became the media,” Powills said. “And it's fascinating because it's impacted elections. It reports on breaking news faster than anything else.”&nbsp;That change has directly impacted PR. Traditional media placements still matter, but they are no longer the only path to getting seen. Podcasts, creators, influencers and digital-first storytelling have all become part of the mix. PR has to be built across multiple channels where both people and AI are getting their information.&nbsp;“In the past, it was PR, meaning ‘Let's go get in biz journals and daily newspapers and radio and TV,’” Powills said. “Then comes podcasts, then comes bloggers. And so now the availability of the message continues to heat up.”<h2>AI Is Becoming Part of Franchise Buyer Due Diligence</h2>One of the biggest shifts Mainland is watching is how&nbsp;<a href="https://1851franchise.com/goodspark/ai-franchise-sales-2732234#featured">AI is changing the research process</a> for franchise buyers. Prospective franchisees can now use tools like OpenAI’s ChatGPT, Anthropic’s Claude or Google’s Gemini to ask detailed questions about a franchise before ever submitting an inquiry form.“I can go on to ChatGPT or Claude or Gemini or whatever system I use and I can say, ‘Should I buy this franchise? What are the pros and cons of buying this franchise? Who are their top franchisees?’” Powills said. “What AI is doing is acting as my Wikipedia before buying a business.”&nbsp;As AI becomes part of the research process, brands need to think about how their stories are being found, summarized and presented before a buyer ever reaches out. That means thinking carefully about where their story appears and how AI tools may interpret it.&nbsp;&nbsp;<h2>The Future of PR Is Bigger Than Media Relations</h2>AI does not signal the end of PR. But it does change the job. Rather than focusing only on pitching journalists, PR professionals will increasingly need to think strategically about how stories are structured, distributed and understood by both humans and machines.“PR is going to change drastically,” Powills said. “We’re not going to be in the business of pitching just the media any longer because the media is going to continue to change. It’s going to be in the business of building influence around a product or a business.”Powills believes that this will raise the bar for communications professionals. PR professionals will need to raise their level of professionalism and deepen their knowledge base. “They’re going to have to have a strategic conversation,” he said. “They’re not just going to be doers.”<h2>Building Brand Stories for the AI Era</h2>At Mainland, the focus is on helping brands make their stories visible wherever people search for information, whether that is through traditional media, podcasts, search engines or AI assistants.“We have to make sure it’s machine-ready, it’s machine learning, it’s telling the good, the bad and the ugly and we’re transparent,” Powills said. “I think transparency is going to lift up even more as this gets stronger.”Now, franchise brands have to think strategically beyond earned media impressions and ask a new set of questions: How is the brand being talked about online? What information is AI pulling into answers? And what story is a prospective franchise buyer hearing before they ever speak to the development team?“When you’re looking at how to hire a PR agency, you’re actually finding one that is thinking about how do we integrate your story, not just in the Wall Street Journal, but in ChatGPT,” Powills said. “And it carries equal, if not greater, weight for what you can do for your brand.”AI is reshaping how franchise stories are found and shared, and the agencies that adapt early will be the ones helping brands stay visible in this new era.&nbsp; To learn more about working with Mainland, visit&nbsp;<a href="https://hellomainland.com/">https://hellomainland.com/</a>.&nbsp;

New developments in AI are entering franchise marketing, franchise public relations, PR strategy, and franchise marketing trends.

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Franchise candidates rarely make decisions overnight. In fact, most spend months researching, validating and looking for proof points before taking the leap. For&nbsp;<a href="https://www.linkedin.com/in/jennychaney">Jen Chaney</a> and the team at&nbsp;<a href="https://rightathomefranchise.com/">Right at Home</a>, one of those proof points came in the form of a regional media placement secured by&nbsp;<a href="https://hellomainland.com/">Mainland</a>.<a href="https://www.gazettextra.com/news/local/right-at-home-in-home-care-company-eyes-janesville-market/article_baad327d-db3b-49b0-bb59-77f09051d024.html">A feature in The Gazette (GazetteXtra)</a> spotlighted the brand’s expansion into the Janesville, Wisconsin market and highlighted the human stories behind the opportunity.According to Chaney, the coverage became a pivotal touchpoint for&nbsp;<a href="https://www.linkedin.com/in/katie-villa/">Katie Villa</a> and&nbsp;<a href="https://www.linkedin.com/in/maryjovilla/">Mary Jo Villa</a>, a mother-daughter duo in Janesville, Wisconsin who had been exploring <a href="https://1851franchise.com/rightathome/right-at-home-mother-daughter-franchisee-janesville-2732128#stories">their next chapter</a>. Katie spent years on the frontlines of healthcare, beginning as a caregiver in college and later working as a nurse, an experience deepened by personally caring for her grandfather during hospice. Meanwhile, her mother Mary Jo brought a background in human resources and operations, having held a variety of roles across newspapers and radio stations.After reading the article, they saw themselves reflected in the opportunity and ultimately decided to move forward with a&nbsp;<a href="https://1851franchise.com/rightathome/info">Right at Home</a> franchise.<h2>The Power of Seeing Yourself in the Story</h2>The GazetteXtra feature focused on more than just a business opening. It told a story about people and community impact.“When Katie saw this article and sent it to me, my first piece of pride was, ‘Yes, she's still reading the newspaper.’ But I told her we should absolutely explore it,” Mary Jo said. “I have been so impressed with Right at Home. They were clearly selecting us, and we were selecting them.”That approach is a prime example of what Mainland’s Vice President&nbsp;<a href="https://www.linkedin.com/in/juliemaw1">Julie Maw</a> says is a defining PR trend for 2026:&nbsp;<a href="https://1851franchise.com/mainland/top-pr-earned-media-trends-2026-2731198#stories">franchisee-led storytelling</a>. “The most powerful PR asset in franchising is the franchisee, not the brand,” Maw said.For prospective owners who may be transitioning careers, these stories act as important validation. The mother-daughter duo saw a version of their own future reflected in the coverage.&nbsp; “Katie's only 30 years old, and so yes, she has me, but you need someone other than your mom validating what your mom says,” Mary Jo said. “So I’ve been extremely impressed with the expertise coming out of Right at Home corporate&nbsp;and how they bring new owners on.”<h2>Regional PR as the Conversion Catalyst</h2>Mainland knows that&nbsp;<a href="https://1851franchise.com/local-vs-national-franchise-marketing-2726180">regional and local coverage</a> can play a different role than national press, especially when candidates are already weighing the benefits of a specific market.“While national credibility gets attention, local relevance drives the action,” Maw said.The GazetteXtra article served as a localized proof point. It demonstrated demand in a specific market, highlighted community need and showed how the brand operates on the ground. For candidates already in the consideration phase, that kind of visibility can accelerate decision-making. In this instance, it became the tipping point.<h2>Activating the “Buzz Factory”</h2>Mainland’s strategy centers on what Maw calls activating the&nbsp;<a href="https://1851franchise.com/buzz-factory-process-mainland-franchise-growth-2731901">“buzz factory,”</a> making sure brands are consistently visible across national and local channels throughout the research cycle.&nbsp;That GazetteXtra feature, for example, was just one piece of a larger PR puzzle designed to keep Right at Home top-of-mind while candidates weighed their options across multiple touchpoints.“PR is a marathon,” Maw said. “It’s not just a flash-in-the-pan moment.”<h2>More Than a Placement&nbsp;</h2>For Mainland, this outcome reflects a larger philosophy that PR is not just about media coverage. It’s about building a strategic narrative that&nbsp;<a href="https://1851franchise.com/mainland/how-mainland-and-1851-franchise-impact-your-brand-story-supports-the-sales-funnel-2717348">supports franchise growth at every stage of the funnel</a>.Sometimes, all it takes is the right story, in the right publication, at the right moment.Growing and selling franchises is difficult. Want to learn more about how Mainland helps franchisors grow their franchises with confidence? Visit&nbsp;<a href="https://hellomainland.com/?utm_source=1851franchise.com&amp;%3Butm_medium=article&amp;%3Butm_campaign=mainland-secures-nearly-10-million-in-media-value-for-franchise-clients-in-early-2025-2728648&amp;utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=top-pr-earned-media-trends-2026-2731198">https://hellomainland.com/</a> and see what we can do for you.

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When a mother-daughter duo came across local coverage about Right at Home’s Wisconsin expansion, the story helped push them toward franchise ownership.

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The Buzz Factory Blueprint: How Mainland Amplifies Brand Narratives By Leaving Traditional Blanket Marketing Behind

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The Secret to Selling Franchises: You Spent Thousands at Multi-Unit. Now What?

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How TWO MEN AND A TRUCK® Leveraged Mainland to Power a Record-Breaking Year

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