Marketing: More American than Appy Pie

Marketing in the age of the World Wide Web means a whole new set of rules and tools, and finding your audience is, if you grab hold of enough of the latter, easier than ever. Businesses are turning to non-traditional, Internet-based marketing strategies, and 1851 has rounded up the latest and greatest in the top new technologies for getting the word out about your business and prodcuts. Crushpath We all know the elevator pitch: you have until the elevator reaches its destination to sell an idea in a limited amount of time. Crushpath allows a business to build a simple but effective one-page website and share it with their potential customers via social media or email. Businesses can tailor their custom-made pitch sites depending on their desired target market with options of a customized design to match. Slide.ly A common misconception with businesses in today's highly driven social world is that once you have a digital voice online via Facebook, Twitter, Instagram and the like, then the fans will roll in. However, social-media marketing is only as effective as you make it. Slide.ly is a web-based app that lets businesses create unique and dynamic slideshows to share on social-media sites. Simply choose images from your web presence, add special effects like music and share the results with your customers to easily and effectively generate buzz about your current products. Engajer Engajer, a web-based video-creation application, provides businesses with a method to craft dynamic presentations that educate clients and customers. The app is similar to Vine or the recently introduced #instavideo, and it allows businesses to create interconnecting 30-second video segments. What makes Engajer stand out? The segments lead viewers through an interactive menu of Q&A’s, which provides valuable and accurate knowledge. From there, options for social media posting present themselves, which brings the whole process full-circle. Appy Pie Although it’s no secret that mobile apps are huge, many business owners are forced to hire a costly development team to utilize the platform. Appy Pie allows individuals with little tech experience to create custom apps with an onslaught of options and design tweaks for optimal customization without all the heavy lifting. Tinder Box Tinder Box (not the similarly named dating application, Tinder) is a web-based proposal-generating program that can help deliver your business’s message to customers in a clear-cut and concise style. The app allows you to create, manage and track all sales documents that form the basis of your marketing strategy. Streamlining contracts, proposals and other various vital marketing materials is the best way to ensure that you're sending a uniform message to your customer base in a clear and concise manner. It also ensures that you keep all employees from each department, on the same page.