Franchise News
Mashable: Amazon Just Killed Black Friday
With a new wave of Black Friday online shopping incentives, brick-and-mortar businesses may suffer
For as long as we can remember, the familiar tunes of Christmas start blaring at superstores on November 1st like clockwork. And what is Thanksgiving really about, if not the succession of Black Friday?
This year, Amazon is taking the most popular day to shop in America and turning it into a two month-long event. Could this potentially decrease traffic at brick-and-mortar stores?
As of yesterday, November 1st, Amazon boasts its “Black Friday” sales until Thursday, December 22. That’s a whopping 52 days. However, the types of major sales you expect to see on Black Friday (think iPads for 30 percent off) are being saved for the week of. As Mashable reports, “This is just ‘the countdown to Black Friday.’”
But here comes the kicker. Amazon is encouraging consumers to purchase Black Friday items online (rather than brick-and-mortar stores) by offering a new app feature, which allows you to take a picture of an item at a store and search for it on Amazon.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
